1.
Marketing to Developers
Kevin Chau

2.
Developers are the worst customers, but the best evangelists.

3.
They ask a lot of questions

4.
And linger in the funnel

5.
They create lots of pre-sale support questions

6.
But they make great evangelists

7.
So, how do you create customers out of devs?

8.
Product
It all starts here

9.
Developer Thought Process

10.
Developer Thought Process
1. Does it solve my problem?

11.
Developer Thought Process
1. Does it solve my problem?
2. Should I build it myself?

12.
Developer Thought Process
1. Does it solve my problem?
2. Should I build it myself?
3. Does it fit into my existing workflow/architecture?

13.
Features Upfront

14.
?????????

15.
No BS Pricing

16.
Don’t do this.

17.
Simple. Effective.

18.
Developer Friendly API

19.
• Multiple SDKs
• Tutorials
• Plentiful Docs
• Examples

20.
Developer Friendly API
Ahem, Google.

21.
Community
Build it

22.
Hackathons
‘Technology’ Focused

23.
• Get qualified customers using your product
• Low to no budget required to run
• Global audience and exposure
• Make industry friends and potential partnerships

24.
Meetups
DevRel and CMgr Gold Mine

25.
Tech Community Meetups
Send your DevRel here

26.
Interest Group Meetups
Curated by your Community Manager

27.
• Social outing
• Builds strength in community
• Builds the brand outside of
the product
• Real people using the
product
• Forms stronger core users
• Create thought leaders for
your product
Tech Community Interest Group

28.
Conferences
Not of the “I think we should have booth babes, but I’m an idiot.” variety

29.
Simple as that.
Pitch for your developers and send them to
share their findings in doing what they do best.

30.
Content
Thought leadership

31.
Position yourself as a thought leader. Use
plenty of example code.

32.
Kevin Chau
@kchau
kevinchau.me
!
Divshot
@divshot
divshot.com
staticapps.org

33.
“Fin.”