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Kevin Fanning
ADV 420 Fall 2013
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Target Audience
13-18 Year
Old Males

25-35
Year Old
Males & Females

45-60
Year Old
Males & Females
The Big Idea

#ChicagoBearsFOW
Incentives
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Tools and Tactics
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

The “hashtag”



Segmented Adwords

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Key Performance Indicators


Following Increase
 Google Analytics
 Sales Analysis

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Budget


Google AdWords: $30,000/month



10 Employees at combined
$750,000 salary



Estimated total of $1.5 million for
an effective campaign

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Summary


#ChicagoBearsFOW Campaign



Google AdWords
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Summary


#ChicagoBearsFOW Campaign



Google AdWords
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