Learn how to grab the attention of business travelers by using communication and collaboration tools that engage them naturally. Develop expertise in delivering the right information to the right travelers at the right moments throughout the life of the trip. Explore highly effective tactics, from simplifying the portal interface to exploiting enterprise social networks to connecting people with the right content online. Influence good decision-making by engaging travelers through the channels they're already using. Featuring: * Miriam Moscovici, director of emerging technologies at BCD Travel * Steve Sitto, manager for corporate travel and small meetings at Roche * Michelle De Costa, global travel manager at Sapient

1. Getting in sync – Tools for
communicating with business travelers
Tuesday, February 14, 2012
Miriam Moscovici, BCD Travel
Steve Sitto, Roche
Michelle De Costa, Sapient
Kevin May, Tnooz / Moderator

2. Our Panelists
Miriam Moscovici Michelle De Costa
BCD Travel Sapient
Steve Sitto Kevin May
Roche Tnooz / Moderator
2 Copyright BCD Travel 2012

3. Poll Question
Poll no. 1
3 Copyright BCD Travel 2012

4. Getting in sync – Tools for
communicating with business travelers
Miriam Moscovici, BCD Travel
Steve Sitto, Roche
Michelle De Costa, Sapient
Kevin May, Tnooz / Moderator

5. Modern Communication Channels
What they are NOT:
Your typical corporate intranets or brochure-ware
Email blasts
What they are:
Collaborative
Just in time
Relevant to the audience
Multi-modal
5 Copyright BCD Travel 2012

6. Taking Inventory
Web site – links to useful information
Digest / Newsletter– education and
non-breaking news
Email
Breaking news
Targeted automation
Mobile
SMS / Text
Application push messaging
Social Enterprise
6 Copyright BCD Travel 2012

7. The Social Enterprise is Here
The social enterprise is becoming ubiquitous
“Crowdsourcing” drives productivity
Useful across every team
HR
Marketing & Communications
Commercial organizations
7 Copyright BCD Travel 2012

8. Poll Question
Poll no. 2
8 Copyright BCD Travel 2012

9. Travel Program Influence
Improve the visibility of the travel program goals
One to Many Communications
Understanding and engaging travelers
Comprehensive, actionable picture of performance
Achieving “better than policy” results
9 Copyright BCD Travel 2012

10. Roche Social Enterprise
Gaining feedback on suppliers to enhance supplier
management
Communicating with travelers during emergency events–
dynamic reactions to evolving situations.
Promoting traveler participation and program knowledge by
using incentives
10 Copyright BCD Travel 2012

11. Sapient finds success by
Crowd-sourcing intelligence by observing illuminating road
warrior discussions
Identifying opportunities early and being proactive by getting
involved in the process
Supporting the corporate goals of collaboration and efficient
communication
11 Copyright BCD Travel 2012

12. Poll Question
Poll no. 3
12 Copyright BCD Travel 2012

13. Community Management Framework
Content Moderation
Community Nurturing
Traveler Support
Social Intelligence
13 Copyright BCD Travel 2012

14. Step 1: Build the Community
Engage most-vocal
employees/stakeholders
Consider specialty
groups
Encourage community
participation in all
communications
Turn travel managers
into subject matter
experts
Assign a community
manager to nurture and
facilitate communication
14 Copyright BCD Travel 2012

15. Step 2: Create Robust Content
Post weekly news highlights - e.g., preferred suppliers
Post updates to policy linking to longer docs
Post key travel alerts – linking to news sites or RSS mashup
Develop list of internal
blogging topics
Create “reader’s digest”
versions for mobile
Pass along industry’s finest
• Use your suppliers!
Build eminence
15 Copyright BCD Travel 2012

16. 16 Copyright BCD Travel 2012

17. Step 3: Monitoring and Triage
Encourage community
members to assist each other Enable immediate engagement and
Solicit solutions to common resolution of problems in a forum
where the community can realize and
questions benefit from common solutions.
Establish a triage
Encourage Q&A in this forum
17 Copyright BCD Travel 2012

18. Extra Credit: Event or Project Management
Explore separate private
groups to support events
and projects
Support communication
and collaboration for
strategic initiatives.
18 Copyright BCD Travel 2012

19. Step 4: Grow the Community
Add community link to email
signatures, invoices, etc.
Link to the group whenever possible
Increase Travel Program visibility on
social enterprise
Highlight community benefits regularly
Join and participate in related groups
Disaster recovery / Security
HR/New Hires
19 Copyright BCD Travel 2012

20. Step 5: Measure & Share
Number of members
Diversity of
membership
Participation levels
Selected anecdotal
evidence
Number of postings
by topic
Number of issues
presented/resolved
20 Copyright BCD Travel 2012

21. Your Turn
Q&A
21 Copyright BCD Travel 2012

22. For More Information
Replay and presentation from today’s webinar available at
www.tnooz.com in a few days
Please subscribe to Tnooz’s FREE daily newsletter at
www.tnooz.com/newsletter/
For more information about BCD Travel’s services,
visitwww.bcdtravel.com/aw/home/Global_site_80195/en_us/
Content/Information_Center_41422/~bmk/Research_Reports
_White_Papers/
22 Copyright BCD Travel 2012

23. Getting in sync – Tools for
communicating with business travelers
Thank you!