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OKeefe TerraLex Seattle 6-2-2011

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OKeefe TerraLex Seattle 6-2-2011

  1. 1. Social Media : ‘Latest Trend’ is Relationships and Word of Mouth TerraLex Seattle Global Meeting June 2, 2011@kevinokeefe
  2. 2. foundation of a discussion on socialmedia@kevinokeefe
  3. 3. Only 14% of people trust advertising.@kevinokeefe
  4. 4. Media isa sharedexperience.@kevinokeefe
  5. 5. Professional development...
  6. 6. Business development time.@kevinokeefe
  7. 7. fundamentals of social media@kevinokeefe
  8. 8. Networking through the internet builds on what we do naturally.
  9. 9. Rainmakers have always relied on relationships.@kevinokeefe
  10. 10. Word of mouth reputation is everything.@kevinokeefe
  11. 11. Engaging audience tobuild relationships &enhance your word ofmouth reputation? @kevinokeefe
  12. 12. keys you must mind@kevinokeefe
  13. 13. Strategy: Don’t jump blindly.@kevinokeefe
  14. 14. Engagement. Who in my target audience am I engaging?@kevinokeefe
  15. 15. You’re looking to build social media equity.
  16. 16. Give value throughinsight & commentary.
  17. 17. There are already conversations going on. Listen@kevinokeefe
  18. 18. Go out: Your goal isnot to be the source.@kevinokeefe
  19. 19. Let go of perceived rules.@kevinokeefe
  20. 20. Perfection is not needed, we’re all still learning.@kevinokeefe
  21. 21. It’s about trust.
  22. 22. Measuring return on investment 1)Reputation enhanced? 2)Network growing? 3)Subject matter expert? 4)High quality clients?
  23. 23. RSS Reader LinkedIn Blogs Twitter Facebook* Quora* Tools : More of the same & the latest trends*@kevinokeefe
  24. 24. RSS Reader To listen...
  25. 25. LinkedIn Professional profile of record... and networking hub.
  26. 26. Keys to blogging: FLEE find listen engage empower find: listen: engage: empower:
  27. 27. Instantly connect with relevant information & people. Twitte@kevinokeefe
  28. 28. Facebook “Engineered as a tool to enhance your relationships with the people you know in the flesh- your real word friends, acquaintances, classmates, or co-workers.”@kevinokeefe
  29. 29. An online knowledge market. Quora@kevinokeefe
  30. 30. It’s going to take your leadership.@kevinokeefe
  31. 31. ThanksKevin O’Keefe I LexBlog, Inc95 South Jackson St, Suite 200Seattle, WA 98104office direct: 206.340.8204cell: 206.321.3627web: http://lexblog.comemail: kevin@lexblog.comReal Lawyers Have Blogs: http://kevin.lexblog.comTwitter: Legal Blogging GroupFacebook: Real Lawyers Have Blogs page