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Nuts and Bolts of Social Media
Which tools? How do I use 'em?
Kevin O'Keefe
CEO, LexBlog, Inc.

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Listening
Image ℅ Flickr by Ben Stanfield

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Feedly:
The sites that matter in one place
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Flipboard:
Your social news magazine
Image ℅ Flickr by Shardayy

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Image ℅ Flickr by Nan Palmero
LinkedIn

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How do I use it?
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Personally crafted profile
Build network
Share items in status updates
Network with people engage in LinkedIn
Take contacts to face to face

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Blogging
Image ℅ Flickr by Maria Reyes-McDavis

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Define your niche
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Discover your passion
Pinpoint your skills
Identify with your audience
Solve a problem
Establish your goals

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Building a blog
▪ Independent publication and site
▪ Brand with blog title first
▪ Value of design
▪ Authenticating information
▪ Comments
▪ Viewable on social and reader
▪ Mobile first
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Keys to success
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▪ Write to the medium
▪ Blog strategically
▪ Be relevant
▪ Be socially relevant

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Elements of a post
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▪ Title
▪ Image
▪ One point
▪ Brevity
▪ Keywords and SEO?
▪ Meta description

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Social delivers news
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Facebook
Twitter
LinkedIn
Google +

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Image ℅ Flickr by Kevin Lim
Twitter

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How do I use it?
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Start following/listening
Retweet and reply
Create lists
Share items with Twitter attribute
Meet people in the wake

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Image ℅ Flickr by MKH Marketing
Facebook

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How do I use it?
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Get comfortable with privacy
Social is personal
Share personal and business items
Add "Facebook Friends"
Short form posting

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Kevin O'Keefe
LexBlog, Inc.
Real Lawyers Have Blogs
@kevinokeefe
http://linkedin/in/kevinokeefe
http://facebook.com/kokeefe
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