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Utah bar association nuts and bolts of social media

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Social media and social networking is all about nurturing relationships and building word of mouth. You become a better lawyer and build your business through their use.

But where do you start? Presentation covers how lawyers can effectively use news aggregators, including Feedly and Flipboard, LinkedIn, blogging, Twitter, and Facebook.

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Utah bar association nuts and bolts of social media

  1. 1. Nuts and Bolts of Social Media Which tools? How do I use 'em? Kevin O'Keefe CEO, LexBlog, Inc.
  2. 2. | ©LexBlog. All rights reserved. 2 Listening Image ℅ Flickr by Ben Stanfield
  3. 3. Feedly: The sites that matter in one place | ©LexBlog. All rights reserved. 3
  4. 4. | ©LexBlog. All rights reserved. 4 Flipboard: Your social news magazine Image ℅ Flickr by Shardayy
  5. 5. | ©LexBlog. All rights reserved. 5 Image ℅ Flickr by Nan Palmero LinkedIn
  6. 6. How do I use it? | ©LexBlog. All rights reserved. 6 Personally crafted profile Build network Share items in status updates Network with people engage in LinkedIn Take contacts to face to face
  7. 7. | ©LexBlog. All rights reserved. 7 Blogging Image ℅ Flickr by Maria Reyes-McDavis
  8. 8. Define your niche | ©LexBlog. All rights reserved. 8 Discover your passion Pinpoint your skills Identify with your audience Solve a problem Establish your goals
  9. 9. Building a blog ▪ Independent publication and site ▪ Brand with blog title first ▪ Value of design ▪ Authenticating information ▪ Comments ▪ Viewable on social and reader ▪ Mobile first | ©LexBlog. All rights reserved. 9
  10. 10. Keys to success | ©LexBlog. All rights reserved. 10 ▪ Write to the medium ▪ Blog strategically ▪ Be relevant ▪ Be socially relevant
  11. 11. Elements of a post | ©LexBlog. All rights reserved. 11 ▪ Title ▪ Image ▪ One point ▪ Brevity ▪ Keywords and SEO? ▪ Meta description
  12. 12. Social delivers news | ©LexBlog. All rights reserved. 12 Facebook Twitter LinkedIn Google +
  13. 13. | ©LexBlog. All rights reserved. 13 Image ℅ Flickr by Kevin Lim Twitter
  14. 14. How do I use it? | ©LexBlog. All rights reserved. 14 Start following/listening Retweet and reply Create lists Share items with Twitter attribute Meet people in the wake
  15. 15. | ©LexBlog. All rights reserved. 15 Image ℅ Flickr by MKH Marketing Facebook
  16. 16. How do I use it? | ©LexBlog. All rights reserved. 16 Get comfortable with privacy Social is personal Share personal and business items Add "Facebook Friends" Short form posting
  17. 17. Kevin O'Keefe LexBlog, Inc. Real Lawyers Have Blogs @kevinokeefe http://linkedin/in/kevinokeefe | ©LexBlog. All rights reserved. 17