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Building a Personal Injury Law Practice Via Blogging

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A blog is a powerful way for personal injury lawyers to showcase their passion, care, and expertise. Blogging lawyers build relationships, grow their word of mouth reputation. and get business.

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Building a Personal Injury Law Practice Via Blogging

  1. 1. Putting out the for sale sign: The power of the blog Kevin O'Keefe CEO, LexBlog, Inc.
  2. 2. Blogging works 60% of SEO experts rate blogs #1 86% like blogs as content marketing 79% generate business 80% of whom like blog contact company 60% have positive feeling after reading | ©LexBlog. All rights reserved. 2 Image c/o Flickr by Shashi Bellamkonda
  3. 3. Blogging is about | ©LexBlog. All rights reserved. 3 Real and authentic engagement Strategically showcasing passion, experience and authority Connecting with your desired audience Generating tangible business through word of mouth and relationships
  4. 4. Define your niche | ©LexBlog. All rights reserved. 4 Discover your passion Pinpoint your skills Identify with your audience Solve a problem Establish your goals
  5. 5. Building a blog ▪Independent publication and site ▪Brand with blog title first ▪Value of design ▪Authenticating information ▪Comments ▪Viewable on social and reader ▪Mobile first | ©LexBlog. All rights reserved. 5
  6. 6. Elements of a post | ©LexBlog. All rights reserved. 6 ▪Title ▪Image ▪One point ▪Brevity ▪Keywords and SEO? ▪Meta description
  7. 7. Listen | ©LexBlog. All rights reserved. 7 Blogging is a form of networking ▪Sources and subjects ▪RSS Reader: Feedly & Flipboard ▪Twitter Image ℅ Flickr by Sarah Horrigan
  8. 8. Talk | ©LexBlog. All rights reserved. 8 Blogging is a form of engagement Image ℅ Flickr by Daniel Coy ▪Real and authentic ▪Do not write an article ▪Link and quote liberally ▪Think conversation ▪Offer insight ▪Have an opinion
  9. 9. Social delivers news | ©LexBlog. All rights reserved. 9 Facebook Twitter LinkedIn Google +
  10. 10. Blogging resources* | ©LexBlog. All rights reserved. 10 ▪Real Lawyers Have Blogs ▪Copyblogger ▪ProBlogger ▪HubSpot Blog ▪'Blogging in One Hour for Lawyers *Time, commitment, and experimentation
  11. 11. Your opportunity Recognized authority Growing network Doing work you like Working with clients you want Lifestyle you desire | ©LexBlog. All rights reserved. 11 Image c/o Flickr by Erik Weibust
  12. 12. Blogging trial lawyers | ©LexBlog. All rights reserved. 12
  13. 13. Kevin O'Keefe LexBlog, Inc. kevin@lexblog.com 206-321-3627 @kevinokeefe http://linkedin/in/kevinokeefe http://facebook.com/kokeefe https://plus.google.com/app/basic/+KevinOKeefe | ©LexBlog. All rights reserved. 13

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