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Adoption Models for Enterprise 2.0 In Black and White
There are at least three (3) different models for Enterprise 2.0 adoption
Generally, only two (2) are talked about
The Standard Model Hierarchical Top-down Information flow Generally considered a “forced-on” approach, in which, organizational controls manage the introduction
Bottoms up, Grass roots model. In which, a good idea is typically spread through the efforts of a single early adopter. Desired by most practitioners. And, the most talked about….
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The Multiple Initiation Point (MIP) Model Bottom up, Grass roots, informational flow. In which, similar ideas are spawned simultaneously across a wide audience
What can happen in a MIP Model? A dispersed global unit can have the idea Individual divisional units or units with less capable communication skills can come up with the same idea, in isolation.
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A dispersed global unit can have the idea Individual divisional units or units with less favorable communication skills can come up with the idea. Siloing Competing solutions, information segmentation, confusion Which solution is the “right” one? ? ? ? ?
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A MIP model requires some controls or guidance to succeed. Growth needs to be coordinated.
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Enterprise 2.0 Adoption Models.

  • 1. Adoption Models for Enterprise 2.0 In Black and White
  • 2. There are at least three (3) different models for Enterprise 2.0 adoption
  • 3. Generally, only two (2) are talked about
  • 4. The Standard Model Hierarchical Top-down Information flow Generally considered a “forced-on” approach, in which, organizational controls manage the introduction
  • 5. Bottoms up, Grass roots model. In which, a good idea is typically spread through the efforts of a single early adopter. Desired by most practitioners. And, the most talked about….
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. The Multiple Initiation Point (MIP) Model Bottom up, Grass roots, informational flow. In which, similar ideas are spawned simultaneously across a wide audience
  • 12. What can happen in a MIP Model? A dispersed global unit can have the idea Individual divisional units or units with less capable communication skills can come up with the same idea, in isolation.
  • 13.
  • 14. A dispersed global unit can have the idea Individual divisional units or units with less favorable communication skills can come up with the idea. Siloing Competing solutions, information segmentation, confusion Which solution is the “right” one? ? ? ? ?
  • 15.
  • 16.
  • 17. A MIP model requires some controls or guidance to succeed. Growth needs to be coordinated.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.