DBS Week 7 - Online Marketing Tools

1. Online Content Production
Tools and Resources

2. Facebook

3. Facebook Tools and Resources
• http://www.facebook.com/pages/ - browse and create facebook pages
• http://www.facebook.com/advertising/?pages - the official facebook
reference/link to create an advertisement
• http://www.facebook.com/help - Help for Facebook
• http://developers.facebook.com/plugins - Social Plugins for facebook
• http://www.insidefacebook.com/ - blog dedicated to facebook
• http://www.allfacebook.com/ - resource dedicated to facebook development
• http://www.involver.com/ - Facebook Third Party Pages Applications
• http://wildfireapp.com/ - Facebook Third Party Pages Applications
• http://fanappz.com/- Facebook Third Party Pages Applications

4. Website, Competitor and Keyword Tools

5. Website Health Check Tool
– http://www.seositecheckup.com/ - SEO health checks for your site
– http://websitegrader.com - Site grader tool from Hubspot
Competitor Analysis
– http://www.spyfu.com/
– www.hitwise.com
– www.quantcast.com
– www.trellian.com
– www.seodigger.com
– http://www.spydermate.com
Keyword Analysis Tools
– https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool
– http://www.google.com/sktool/# - search based keyword tool from google
– http://www.google.com/insights/search/# - shows trends in google searches
– http://www.wordstream.com/ - Wordstream
– http://www.semrush.com/ - SEM Rush
– http://www.wordtracker.com/ - Very popular wordtracker tool
– http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory
– www.keywordtracker.com - keyword analysis

6. • Keyword Tools (Cont)
– http://www.webconfs.com/keyword-density-checker.php - keyword density
– www.wordze.com - keyword research tool
– http://www.keyworddiscovery.com/ - trellians keyword tools
– http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign
• Back Link Analyser and Link Building Tools
– www.opensiteexplorer.org- part of the seo—moz suite of tools. Looks at incoming links to a site and
rates the authority of these from a page and site perspective.
– http://siteexplorer.search.yahoo.com/- backlink and site analyzer for Yahoo
– http://www.backlinkwatch.com/index.php - analyses back links for your site
– http://www.iwebtool.com/backlink_checker - analyses back links for your site
– http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp
– http://www.popuri.us/ - backlink analyzer tool
– http://www.seomoz.org/linkscape - link building and relationship building
– http://www.optilinksoftware.com/ - back link analyser
– http://www.linkdiagnosis.com/
– http://www.buzzstream.com/ - paid link building and analysis

7. • SEO Tool Suites
– http://www.advancedwebranking.com/
– http://www.iwebtool.com/tools/ - provides a full suite of SEO tools
– http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use
– http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat
– http://www.seomoz.com- Excellent suite of seo tools and informative blog
– www.interleado.com - seo tool and informative blog
– www.seobook.com - SEO book create SEO tools
– http://www.seoquake.com/ - firefoxplugin
– http://www.prchecker.info/ - Page rank checker
• SEO Marketing Blogs and Resources
– www.searchengineland.com - well known seoblog run by Danny Sullivan
– webpronews.com
– blog.hubspot.com – inbound marketing and seo tool
– seomoz.org/blog
– toprankblog.com – seoblog
– http://ericmiraglia.com/blog - seo and link analysis blog and tool

8. Twitter Tools

9. • Search and Follow Tools
– www.search.twitter.com - twitter search
– http://tweepml.org/follow/ - enables you to follow lists and people easily
– http://twiangulate.com/search/ - excellent for finding new people to search – based on
triangulation between various separate users
– http://tweepsearch.com/ - search friends and followers
– http://backtweets.com - finds tweets that link to your site (as well as url shortened ones)
– http://www.twitscoop.com/ - whats topical on twitter
• Desktop and Mobile Apps
– www.tweetdeck.com
– http://www.seesmic.com - popular twitter client available for most desktop and mobile
platforms
– http://www.tweetie.com - a popular twitter client for desktop and mobile
– http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with
facebook
– http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools

10. • Monitoring – Analysis Tools
– http://twitter.grader.com/ - measures how influential specific twitter users are
– http://www.radian6.com - Radian6 – social media monitoring and engagement
tooll
– http:www.tweetbeep.com – alert system that notifies you of mentions of keywords
– http://twitalyzer.com/ - measures influence, impact, engagement,velocity of
retweets, allows you to segment users
– http://tweetstats.com/ - gives statistics about specific twitter user – can be useful
for analysing relevancy and currency and identify general usage patterns
– http://www.objectivemarketer.com - social media marketing tools – multi-channel,
multiple users and organisations – analytics, scheduling, landing pages
• Special Offers
– http://twtqpon.com/ - creating specific coupon codes for your twitter community

11. • Twitter Search
– http://topsy.com/ - a twitter search engine – sees the interent as a stream of
conversations which it attempts to parse into meaningful data
– http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and
displays them in relation to geographic position
– http://www.twazzup.com/ - search twitter and insights
– http://tweetmeme.com/ - finds what is topical on twitter
• Distribution
– http://www.twitterfeed.com - allows you to publish RSS feeds to twitter
– http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best
represent the topic they refer to
• Multi-Media
– http://Screenr.com - allows you to capture screencasts and publish and distribute
– http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter
– http://www.twitpic.com – integrates photo files twitter
• Managing Conversations and threads
– http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags

12. Web 2.0 and Online Content Production
Applications

13. • Screencasts
– SnagIt - http://www.techsmith.com/screen-capture.asp
– Screenr – http://www.screenr.com
– Jing - http://www.jingproject.com/
– Camstudio - http://camstudio.org/
– Camtasia - http://www.techsmith.com/camtasia.asp
– SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/
• Online Video Tools
– YouTube.com – http://www.youtube.com
– Vimeo.com - http://www.vimeo.com
– Tubemogul.com (distribution and analysis) – http://www.tubemogul.com
– Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv -
– Zamzar (free online conversion tool)– http://www.zamzar.com
– Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com
– Qik (streaming from your phone) – http://www.qik.com
– Viddler.com – Viewing and sharing video – http://www.viddler.com
– Motionbox.com (Free video sharing and editing) – http://www.motionbox.com
– Blip.tv (online video sharing and uploading tool) – http://www.blip.tv
•

14. Google Tools

15. Google Tools
• http://adwords.google.com - googleadwords homepage
• https://adwords.google.com/select/Tools- Overview of Google Adword Tools
• adwords.google.com/select/AdTargetingPreviewTool– Google Ad Targetting Tool
• adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop
and manage your Keyword programme – available for MAC, Windows
• https://adwords.google.com/select/TrafficEstimatorSandbox- estimate adwords traffic
• www.google.com/insights/search/# - Tool which enables search term research over
time and across geographical regions
• http://www.google.com/sktool/ - gives ideas for keywords based on site
• https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)
• http://www.googleguide.com/advanced_operators.htmlFor a comprehensive overview
of google search visitihttp://www.googleguide.com/
• www.google.com/trends - Too to see whats most popular in google search
• http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en
- googleurl builder used to generate urls

16. Google Tools Cont.
• http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your
business with google local
• www.google.com/webmasters/ - Site which provides resources and analytics pertaining
to website configuration, crawlability, errors, etc..
• https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of
information how to use webmaster and associated information with your site
• http://www.youtube.com/googlewebmasterhelp - google webmaster channel
• http://www.google.com/sitesearch/- Local Site Search
• http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support
information for Google Site Search
• http://www.google.com/local/add/businessCenter - google local business centre
• https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer -
GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variate
testing
• www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for
google website optimizer (split testing and multi-variate testing)

17. • http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website
Optimizer (GWO)
• http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ -
Optimisation Tips from Google
• www.google.com/support/conversionuniversity/ - lots of tips from google how to
increase your conversion rates
• http://www.youtube.com/user/Google - Offiical Google Channel on YouTube
• http://www.google.com/howgoogleworks/ - simple overview of Google and how its
search works (by Matt Cutts)
• http://www.google.com/analytics/index.html - Goole Analytics home page
• http://analytics.blogspot.com/ - Google analytics blog
• http://www.google.com/analytics/product.html - product overview
• http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html -
creating segments
• http://adwords.blogspot.com - official adwordsblog
• http://adwords.google.com/support/aw/?hl=en - googleadword help and support
• http://www.google.com/analytics/features.html - google analytics feature set
•

18. • https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 -
Description of Dimensions and Metrics
• http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion
tracking
• http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating
GoogleAnalytics and GoogleAdwords