Overview & Introduction Online Marketing & Digtital Strategy

1. Diploma in Online Marketing, Sales & Digital Strategy Keith Feighery

4. Time Table Dates Times Activity May 21 st 2011 10.00-16:00 Class May 28 th 2011 10.00-16:00 Class June 11 th 2011 10.00-16:00 Class June 18 th 2011 10.00-16:00 Class June 25 th 2011 10.00-16:00 Class July 2 nd 2011 10.00-16:00 Class

5. [email_address]

7. Reading Lists

18. Core Components of Digital Strategy

21. Iterative Approach To Creating Digital Marketing Plans and Strategies

22. Iterative Digital Marketing Strategies

23. The Changing Digital Landscape

24. Traditional Marketing Vs Social Engagement

25. Proliferation of Channels

26. Social Media Landscape

28. The Rise of Facebook

30. Businesses & organisations must embrace a more social engagement because it is happening with or without them

31. Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer

32. Marketers need to understand the dynamic of communities

33. Differentiated Digital Media Model

34. Digital Marketing Media Mix

35. Content & Inbound Marketing

36. Hubspot – Inbound Marketing Company view

37. Inbound Marketing Characteristics

39. Digital Strategy & Planning

40. Digital Strategy & Planning Source RedAnt.co.uk

41. SOSTAC Framwork

42. Using RACE for Digital Marketing Optimisation

43. Planning Phase

44. Planning Phase

46. Research Channels

47. Personas

48. Location Setting

49. Goals and Audience Location Analysis Source RedAnt.co.uk

50. Creation Phase

52. Mapping audience, solutions and projected ROI Source RedAnt.co.uk

56. Simple KPI Framework

57. Actualisation Phase

59. Evaluation Phase

60. KPIs & Goals set in the Creation Phases should be assessed according to actuals

62. Questions & Answers

63. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274

64. Thank You