A look at the first steps of re branding and creating social media for the City of Detroit's cable channel and communications department.

2. The Start
Channels 10 needed a new identity and graphic packages that would bring its look
and feel up to date and in line with other broadcast stations as well as to breathe
new life into the channels visual image. I secured the graphic artist and gave full art
direction in designing the new logo, created the promos as well as coined the brand
name mydetroitcable Click images to watch video's

3. Video Player Integration
Channel 10 had no online video presence; on its website or in social media spaces.
The first step was to create and integrate a video player into the channels city
webpage. To date 30,832 videos have been watched on the webpage.

4. A CNN iReporter account was created to push and keep a positive image of Detroit on an
international stage like the CNN website. We matched our content to iReporter assignments
and to date we have had 16,752 video views with 4 reports being aired on CNN.
Link http://bit.ly/WBJXZn

5. Mydetroitcable Socially
In 2010 Channel 10 had no social media presence. As a vehicle to engage viewers I
created and managed accounts on Twitter, FaceBook and YouTube. To further engage
viewers and our online audience I used Linkedin, Twitvid and Podbean to created blogs,
online polls and micro videos to be mixed in with programming content. Twitvid has been
used to create and tweet short micro videos with over 2,202 video views.
Over 6,400 fans Over 16,059 63,421 views and growing
followers

6. Ustream was setup to stream channel 10 programming, behind the scenes of
productions and live press conferences.
In total Channel 10 has had over 91,585 video views worldwide online
to date.

7. Because Channel 10 had no online presence, there were no search references or data.
To date when you search mydetroitcable on Google you will find over 10 pages of
mydetroitcable, videos, images and links.
We even used Google to
Mydetroitcable images and videos on
create some cool videos
Google search

8. Sample of other videos create by Khaliph
Click images to watch video's

9. Mydetroitcable On Other Websites
Part of the online strategy was to
create content that others would
want to place on their website
thus helping to increase our
online reach.