Developing award winning marketing strategies are great if you have a strong brand and the support of an international creative agency. If you're a small event or festival...with next to no marketing budget what can you do? Here's some simple hints from a recent presentation at the Queensland Regional Events Conference staged in Mackay, Australia (you may be already using some of these hints, but hope they help :).
15. What’s your theme?
What’s your brand?
If you can’t afford a big advertising firm to help you develop your brand,
here’s some hints + techniques to develop with your event team..
47. Story Angle – Press Example
2013 National Left Handed Golf Tournament
secured by Northern NSW chapter
x National golf championship
x Held in every major town – Lismore, Byron
Bay, Ballina, – spread economic benefit
x Supported by local businesses
48. There’s a national association
for left handed golfers