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ART
DIRECTOR
PORTFOLIO
2016
OTHERTVCPRINTEVENTTV
OCTOBER BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SE...
TV
YANTV TO THE MAX
2013
To The MAX is the primary concept of Yan
Generation campaign in 2013. In order to create
a channe...
STOP THE
DOMESTIC
VIOLENCE
AN NHIEU BANH KEM KHIEN
CO THE CUA BAN MAP U.
BANCOBIET
Nu Cong Gia Chanh
9.30 T7
31.12
T7
31.1...
TV
Channel B
2014
ChannelB is the new TV channel which is focus
on female audiences from 20 to 35, therefore I
come up wit...
FO R EVER
YO U NG
KPOP
LIVE
CONCERTS
TỐI NAY
10
30 PM
12
30
CÔ DÂU
ĐẠI CHIẾN
TẬP 1
TRƯA NAY
AM
10
15
T7
31 /12
CHỈ CÓ
THỂ ...
TV
THE SECRET
OF STAYING
YOUNG IS TO
LIVE HONESTLY,
EAT SLOWLY,
AND LIE ABOUT
YOUR AGE.
LucilleBall
FO R E VER
YO U NG
FOR...
OTHERTVCPRINTEVENTTV
EVENT
EVENT
AKZONOBEL
( Concept )
2016
The key-visuals created in order to bring out
the new spirits of Akzonobel’s annual
compe...
EVENT
EVENT
VIETNAM INTERNATIONAL MOTORSHOW 2016
( Concept )
2016
The key-visuals created in order to presenting a new
look for ...
EVENT
EVENT
Audi A4 Progressive
( Concept )
2016
In order to launching their latest car model
A4 in Vietnam, Audi was seeking fo...
OTHERTVCPRINTEVENTTV
PRINT
PRINT
iLA SUMMER Campaign
2015
This campaign featured five study programs of iLA in Summer.
Each of one will also featured...
PRINT
PRINT
OPPO M5
2015
A special Key-Visual for Oppo to announce their new product
Miror5 in Vietnamese market. The concept ar...
PRINT
PRINT
Ovaltine
2011
We make some funny / dark humour situation for the short
kids. The Ovaltine product appears as a vital...
OTHERTVCPRINTEVENTTV
TVC
TVC
KUN - LoveInFarm 45s TVC
2015
This is the first“ episode”for the TVC series which should remain as
the biggest campaig...
TVC
TVC
KUN - LoveInFarm 30s TVC
2015
The TVC was an introduce a new relationship between Chop Chop -
the boy - and Moo - a co...
OTHERTVCPRINTEVENTTV
OTHER
OTHER
ENSURE
( Concept )
2015
There are few in many difference concept
and sketches which I developed for
Ensure’s latest k...
OTHER
OTHER
C for Creativity
2013
This is the campaign that I worked with Creative
Bay, a Creative Studio which I also founded i...
OTHER
OTHER
VESPA All Seasons Calendar
2012
PIiaggio - Vespa is one of my favourite
brand. They are always looking for the
freed...
OTHER
OTHER
NOKIA LUCKY 9
2012
This year, Nokia launched their
promotion campaign named“ Luck 9”.
People can download numerous v...
OTHER
OTHER
KU
2014
My latest digital art works
collection in the activities of
Saigon Artbook 4th edition.
Role: Art Director /...
THANKYOU FORYOUR TIME!
monkeytung@gmail.com
Facebook @crazy.monkey.box
www.crazymonkeybox.com
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2016 Art Director Portfolio.compressed

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2016 Art Director Portfolio.compressed

  1. 1. ART DIRECTOR PORTFOLIO 2016
  2. 2. OTHERTVCPRINTEVENTTV
  3. 3. OCTOBER BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN BAN TINH CA MUA DONG CUC SEN ban tinh ca mua dong cuc sen ban tinh ca mua dong cuc sen / YANTV WWW.YAN.VN BAN TINH CA MUA DONG CUC SEN 8.00 PM BAN TINH CA MUA DONG CUC SEN 8.00 PM BAN TINH CA MUA DONG CUC SEN 8.00 PM BAN TINH CA MUA DONG CUC SEN 8.00 PM BAN TINH CA MUA DONG CUC SEN 8.00 PM THU TAI SAO ONLINE TV
  4. 4. TV YANTV TO THE MAX 2013 To The MAX is the primary concept of Yan Generation campaign in 2013. In order to create a channel look which is match with that spirit I come up with this art direction. The general idea for it is everything explore from minimum to maximum and increase the level of volume in term of graphic, colour and shape. Role: Art Director / Graphic Designer
  5. 5. STOP THE DOMESTIC VIOLENCE AN NHIEU BANH KEM KHIEN CO THE CUA BAN MAP U. BANCOBIET Nu Cong Gia Chanh 9.30 T7 31.12 T7 31.12 Nu Cong Gia Chanh 9.30 Hanh Phuc Duoc Lam Me - Tap 30 21.30 TOI NAY MOT KG BANH BAO CO THE LAM BAN MAP LEN 10 KG THIT MO, VA BUNG BAN SE BU HON NHIEU LAM. BANCOBIET LUONG BANG QUANG ft. LUONG BICH HUU Trai Tim Ngheo Hoa Da Va Khong Con Ai Yeu Tuyen Tap Ca Khuc Tinh Ca Sony Record Hanh Phuc Duoc Lam Me TV
  6. 6. TV Channel B 2014 ChannelB is the new TV channel which is focus on female audiences from 20 to 35, therefore I come up with this art direction which is not too young but modern, elegant and feminine. Role: Art Director / Graphic Designer
  7. 7. FO R EVER YO U NG KPOP LIVE CONCERTS TỐI NAY 10 30 PM 12 30 CÔ DÂU ĐẠI CHIẾN TẬP 1 TRƯA NAY AM 10 15 T7 31 /12 CHỈ CÓ THỂ LÀ YAN TIÊU ĐIỂM PM 100 K. VNĐ 150 K. VNĐ 100 K. VNĐ LIFESTYLE NEWS VOUCHER 100 K. VNĐ 150 K. VNĐ 100 K. VNĐ LIFESTYLE NEWS VOUCHER TV FO R E VER YO U NG
  8. 8. TV THE SECRET OF STAYING YOUNG IS TO LIVE HONESTLY, EAT SLOWLY, AND LIE ABOUT YOUR AGE. LucilleBall FO R E VER YO U NG FORE YOU YANTV FOREVER YOUNG ( Concept ) 2014 The new channel look of YanTV in 2015. In the trend of flat design and responsive layouts, I come up with the idea to simply the whole design of Yan group. Get inspired by Terry Richardson portrait photographs, I used the young faces to presents“Young Expression”to the viewer to give them the energy of youth directly. . Role: Art Director / Graphic Designer
  9. 9. OTHERTVCPRINTEVENTTV
  10. 10. EVENT
  11. 11. EVENT AKZONOBEL ( Concept ) 2016 The key-visuals created in order to bring out the new spirits of Akzonobel’s annual competition: Energy - Speed - Leading Role: Art Director / Graphic Designer
  12. 12. EVENT
  13. 13. EVENT VIETNAM INTERNATIONAL MOTORSHOW 2016 ( Concept ) 2016 The key-visuals created in order to presenting a new look for VIMS which is yet premium, dynamic and progressive. I worked with the team of IMS to create several key-visual options. Role: Art Director / Graphic Designer
  14. 14. EVENT
  15. 15. EVENT Audi A4 Progressive ( Concept ) 2016 In order to launching their latest car model A4 in Vietnam, Audi was seeking for a totally new key-visual for their campaign. I created several options which follows the spirit of Audi but more conceptual. The design inspired by the space-discovery-era and A4’s signature front grill. . Role: Art Director / Graphic Designer
  16. 16. OTHERTVCPRINTEVENTTV
  17. 17. PRINT
  18. 18. PRINT iLA SUMMER Campaign 2015 This campaign featured five study programs of iLA in Summer. Each of one will also featured one student in relevant program. The idea is from ground, they will become“ giant”to really control the scene and become a successful person. Role: Art Director / Graphic Designer
  19. 19. PRINT
  20. 20. PRINT OPPO M5 2015 A special Key-Visual for Oppo to announce their new product Miror5 in Vietnamese market. The concept around this beautiful masterpiece is the Transformation of Diamond. Role: Art Director
  21. 21. PRINT
  22. 22. PRINT Ovaltine 2011 We make some funny / dark humour situation for the short kids. The Ovaltine product appears as a vital solution for all the situation, even it helps the kids survival! Client: Ovaltine Agency: Young&Rubicam Creative Direction: Travis Sorge Art Direction: Tung Le Copy Writing: Trong Nguyen
  23. 23. OTHERTVCPRINTEVENTTV
  24. 24. TVC
  25. 25. TVC KUN - LoveInFarm 45s TVC 2015 This is the first“ episode”for the TVC series which should remain as the biggest campaign of IDP this year. The film was an introduce the new partnership between Kun family and Liverpool players to agains the evil armies and save the goodness. In this project, I collaborated with an European production house to bring the new standard for 3d animation TVC in Vietnam. Client: IDP Agency: JWT Creative Direction: Steve Clay, Ngoc Nguyen, Tue Trinh Art Direction: Tung Le, Copy Writing: Tue Trinh, Minh Thi
  26. 26. TVC
  27. 27. TVC KUN - LoveInFarm 30s TVC 2015 The TVC was an introduce a new relationship between Chop Chop - the boy - and Moo - a cow but in shape of soccer ball. In this project, I collaborated with an European production house to bring the new standard for 3d animation TVC in Vietnam, and also to create Moo - a playful and childlike character - for the series. Client: IDP Agency: JWT Creative Direction: Steve Clay Art Direction: Tung Le Copy Writing: Tue Trinh, Minh Thi
  28. 28. OTHERTVCPRINTEVENTTV
  29. 29. OTHER
  30. 30. OTHER ENSURE ( Concept ) 2015 There are few in many difference concept and sketches which I developed for Ensure’s latest key visual. The challenge was using a solid and smart KV which raise the awareness of the consumer about their lack of nutrition issue. Client: Ensure Region Agency: JWT Creative Direction: Steve Clay Art Direction: Tung Le Copy Writing: Tue Trinh
  31. 31. OTHER
  32. 32. OTHER C for Creativity 2013 This is the campaign that I worked with Creative Bay, a Creative Studio which I also founded in 2012. The letter“C”stands for Creativity. Hence, each“C” has a different expression with different style. Role: Creative Director, Art Director
  33. 33. OTHER
  34. 34. OTHER VESPA All Seasons Calendar 2012 PIiaggio - Vespa is one of my favourite brand. They are always looking for the freedom, freshness, youth in all their product. With the themes“ Four Season of Vespa”, I created an art direction for their new calendar with difference visuals for each seasons. Role: Art Director, Graphic Designer
  35. 35. OTHER
  36. 36. OTHER NOKIA LUCKY 9 2012 This year, Nokia launched their promotion campaign named“ Luck 9”. People can download numerous visuals of“ 9”, which mean the lucky number in asian. I create 9 difference visuals in difference themes with animation and make them to Nokia N9‘s screensaver. Role: Art Director / Graphic Designer
  37. 37. OTHER
  38. 38. OTHER KU 2014 My latest digital art works collection in the activities of Saigon Artbook 4th edition. Role: Art Director / Visual Artist
  39. 39. THANKYOU FORYOUR TIME! monkeytung@gmail.com Facebook @crazy.monkey.box www.crazymonkeybox.com

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