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Marketing (Chevy Volt)

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Marketing (Chevy Volt)

  1. 1. Chevrolet volt Marketing Plan
  2. 2. Chevrolet volt Electric when you want it GAS WHEN YOU NEED IT
  3. 3. Chevrolet volt  Electric car  Runs independently from gasoline  First entering automobile in the market
  4. 4. 4.4 Metric Tons Saved Annually Emissions free capability Potential impact on society
  5. 5. Consumer Behavior Most of them aren’t using hybrid or electric cars They pay a large amount of money for gas regularly Perception of electric cars: Luxury Not reliable
  6. 6. Marketing mix MARKET MIX Product Price Place Promoti on
  7. 7. Chevrolet volt PRODUCT
  8. 8. SWOT ANALYSIS
  9. 9. Strenghts  Being Innovative & Expectations  No Competition  Economic to Drive  Environment Friendly  Successful in Export Markets  Easy to Drive
  10. 10. Weaknesses  Competition from Gasoline Vehicles  Low Top Speed  Small Driving Range  Low Consumer Awareness  High Price
  11. 11. Oppertunity  Growing Demand of Green Technologies  Rising Fuel Costs
  12. 12. Threat  Entry of Competitors  Availability of Hybrid Vehicles  Various Rumors  Entry of Competitors
  13. 13. DİFFERENTİATİON Chevrolet Volt Fuel Consumptio n Efficency Reliabili ty
  14. 14. Motto Smooth driving experience with lowest fuel expenditure
  15. 15. TARGETING
  16. 16. TARGETING & Segmentation
  17. 17. ON TARGET TARGETING Age Income Gender Driving style 18-25 Low Male Calm 26-40 Middle Female Driving distance Short distance Regular Inner city 41+ High Aggressiv e
  18. 18. Commercial
  19. 19. Competitors
  20. 20. Competitors
  21. 21. Comparison
  22. 22. Sale Chevrolet volt
  23. 23. Volt production 21,299 14,138 4,488 2013 35 2011 2012

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