1. Social Media
Fundamentals:
Facebook &Twitter

2. Meet Khumo
My Name is Khumo Seema, I
am a young, upcoming digital
media wiz who is offering a
fresh perspective on the
industry.
Contact me here:
Email: Khumots@gmail.com
Mobile: 081 788 1185
Linked In: Khumo Seema
Facebook: Treasure Khumo
Seema
Twitter: @khumo_za

3. What is social media?
• Creating interactive moments with
customers to achieve defined goals such
as to drive traffic to sites or drive brand
awareness
• Founded on the idea of using your
customers as a marketing vessel when
they share, repost/re-tweet and repost
your content.

4. What is social media?
• The viral effect of retweets and shares is
what makes social media such an
effective tool
• This is regarded as ‘oraganic’ social
media marketing

5. The Value of social media marketing
• Helps you engage the customer
• Helps get an idea of the behavioural
patterns of your audiences
• Helps your brand gain credibility
• Gives you access your customers
friends/family

6. Setting goal and objective
• Before doing anything in social media it is
absolutely imperative that you have clearly
defined objectives. If you don’t know why
you’re on social media, it will be difficult to
ascertain if your social media strategy is
actually effective and how to improve it.

7. The difference between Facebook and
Twitter
Twitter
•20% of the internet population
•Most popular with 18-29 years olds
•Great for brief, rapid communication
•Strong mobile saturation
•Content has short life-span, about 3 hours
for each tweet
•Conversations are real-time

8. The difference between Facebook and
Twitter
Facebook
•Content lives on for several days, so it has
a longer life span than twitter
•Conversations are ongoing

9. Zone In: Twitter
Definitions:
•Mention- Tweet that contains another
user’s @username anywhere in the body of
the Tweet
•Reply- Response to another user's Tweet
that begins with the @username of the
person you're replying to

10. Zone In: Twitter
• Retweet: a re-posting of someone else's
Tweet
• Hash-tag: the # symbol used to mark
keywords or topics in a Tweet. It was
created organically by Twitter users as a
way to categorize messages.

11. Zone In: Twitter
Key success factors:
•Tweet quality:
- Must post engaging content, bear mind
that twitter has a short life span, so
keep it short and relevant to the
audience!

12. Zone In: Twitter
Key success factors:
•Tweet frequency:
- Try and post an average of 3-6 tweets
a day
- Don’t be repetitive in your
content.
- Post tweets that gives some useful
information to your customer.

13. Zone In: Twitter
Twitter Automation Tools

14. Zone In: Facebook
Definitions:
•Page - allow businesses, brands and
organizations to connect with people on
Facebook
•Newsfeed - an ongoing list of updates on
your homepage that shows you what's new
with the friends and Pages you follow

15. Zone In: Facebook
• Like - Clicking Like is a way to give
positive feedback and connect with things
you care about
• Event - feature that lets you organize
gatherings, respond to invites and keep up
with what your friends are doing

16. Zone In: Facebook
Key success factors:
•Post lively, informative and interactive content
•Try to include an interactive image on at least
80% of your post, social media users are more
likely to engage with posts that have pictures than
those without
•Facebook has a new uber-cool GIF feature with
allows you to create videos and post them on your
timeline

17. Zone In: Facebook
Facebook’s Insights Panel:
Facebook has a very comprehensive
analytics tool which is built-into the interface
available to their users that have or manage
Facebook pages. This tool can really help
you gather very valuable information about
your customers and their behavioural
patterns.

18. Thank You Very Much!!!