The document discusses Sanoma Ventures' strategy for investing in startups, including their focus on consumer web, mobile, video, e-commerce, and advertising tech startups with unique products that solve real problems, international growth potential, and strong founding teams. It provides an overview of Sanoma Ventures' investment criteria and process, examples of companies in their existing portfolio, and trends they are watching in areas like quantified self, education technology, and big data.
10. scope
• consumer web
• mobile & tablet start-ups with
live product
• video & connected tv
and !rst
• e-commerce customers
• advertising & marketing services
• e-learning
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18. what we o"er
• working capital
• media exposure
• online expertise
• business network
• strategic & !nancial guidance
• investment size: €100k-500k
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19. 3 wks 3 wks 3 wks 3 wks 3 wks
3. planning & 4. decision
1. orientation 2. assessment 5. execution
negotiation making
• Business plan • Pitch to group • Discuss • 2nd round • Due Diligence
screening • Investment roadmap, feedback from investigation
• Meet the team assessment experts
budget and • DD report*
• Info document* • 1st round mediaplan • Investment • Finalize and
Feedback from • Investment and proposal* sign contracts
experts option • Media sales
• Term sheet* agreement*
150 50 25 12 8 6
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