Rough cut analysis

1. Rough Cut Analysis
Kieran Brook Q1-23

2. Goodwin’s six points

3. Genre Characterisation
• Our music video is in the R&B genre, the main
characteristics of the genre we reproduced were
that the video tells a story, The artist is shown in
the video and there is a love interest.

4. Visual and Lyrics
• Our video amplifies the lyrics it doesn’t actually
illustrate them. We decided to take the lyrics as
code for emotions and portrayed them in our
video. In the video it references ‘Froze’ and
‘Cold’ we aimed to reproduce that feeling
through our colours in the shots.

5. Visual and Music
• We have edited on the beat in our music video,
we feel this makes it look more professional and
helps the video flow better. The Location
changes with the song, so as he sings different
parts of the song the location changes.

6. Selling the Artist
• Our Artist is clearly shown throughout the video,
you can tell it is him as he is singing with the
lyrics and is the main focus of all of the shots.
He is always in the centre of the frame, this
amplifies the feeling of importance with the
audience towards the character. We also sell the
Artists image as he is wearing clothes the same
as other videos.

7. Intertextuallity
• We have not used any of intertextuallity
because we feel that the use of other texts
would take focus away from our Artist.

8. Voyerism
• The Voyerism aspect of our video is that you
watch the artist throughout the video, this means
you see what he is wearing, the emotions he’s
feeling and the meaning behind the song.
People will want to see the artist because they
know and already like him and they want to see
the emotion so they can have something to
relate to in their personal lives.

9. Micro-Elements

10. Sound
• The sound in our music video is diegetic
because you can see that the artist is singing to
the song and listening to it on an iPod.
• There is also dialogue in our video at the
beginning to tell the audience what is happening
in the video.

11. Cinematographgy
• In our video we have alternated between a large
number of shot types, this is because with a
music video you need to have lots of cuts or it
usually gets boring, and using a variety of shots
also will keep the viewer entertained.

12. Mise-en-Scene
• We have used a typical R&B costume in our
video to reflect the genre.
• We have used props such as headphones, a
park bench and an iPod/iPhone.
• Our lighting is mostly natural however in a few
shots we did use artificial light.

13. Effects
• We so far have only used straight cuts in
our video, the reason behind this is that
most other shots can make a video look
amateur.

14. Special effects
• We have used no special effects in our
video because we felt they would be
inappropriate for the song.

15. 5 ways to improve our video
• 1. De-saturate some of the shots to get a
colder feel.
• 2. Use flash backs in our video to show
the past love interest.
• 3.Film the artist singing the chorus.
• 4.get rid of the wind in the dialoge scene.
• 5.change the location for the chorus.