1.
Establishing Your Professional
Presence on Social Media
KiKi L’Italien
Amplified Growth

2.
Disclosures
• Financial:
– Financial compensation received from ASHA for
this presentation
• Nonfinancial:
– Great conversation
– Interesting people
– Attention for my ideas

3.
Learning Outcomes
• assess your current professional presence
online
• identify red flags and common mistakes
made by professionals using social media
• create a plan for improving your online
presence to meet career objectives

4.
Why Your Online Professional Presence
Matters
Longer professional career, more career changes,
expectation for a digital footprint

5.
Question
Where should you start?

6.
Activity: Clarify Your Goal for Building
Your Online Presence
Are you trying to stay marketable for future
employment? Maintaining a professional image?
Promoting a new business? Being recognized as a
thought leader? Write down your #1 goal. Let’s
work on that!

7.
Professional Portraiture
• What qualities do you want to portray?
• Several poses
• Versatile – horizontal and vertical
If strapped for cash, try a headshot lounge or
get creative with a friend

8.
Update Online Bios
• Review all social media bios
• Use keywords relevant to your goals
• Make sure you are searchable
• Stay consistent with your brand
• Update all images
Tip: Make small improvements each week.

9.
Identify Your Platform
• Regular fresh content –
daily/weekly/monthly?
• Blog, Vlog, tweetchat, podcast, infographics
• How can you best provide value?
• What is your natural style?
• What types of content work best for you?

10.
Your Unique Content – Consistency

11.
Your Unique Content – Consistency

12.
Don’t forget SEO
89 percent of consumers use search engines
to research a product, service or business
before making a decision.
- report from Fleishman-Hillard

13.
Use Offline with Online
While building your online presence, consider
augmenting with hosting live events and direct
mail pieces that delight.

14.
Track Your Progress
Give yourself a time limit and measure your
progress.
Make corrections to plan, if needed.

15.
*Thought Leadership Development
• Establish your personal brand
• Work with mentors and influencers
• Network
• Get published, speak
• Be bold, drive change

16.
Assessing Your Online Presence
1. What are your goals – short & long-term
2. Build your platform – (if you have your own
biz, website is hub)
3. Always be optimizing and improving
4. Provide value
5. Be social
6. Build relationships
7. Track

17.
Social Media Profile Boosts

18.
LinkedIn

19.
LinkedIn
#1. Account name matches your name used
for all business.
#2. Appropriate, professional, and current
profile image

20.
LinkedIn
#3. Use the custom URL

21.
LinkedIn

22.
LinkedIn
#4. Use relevant keywords
(how would your ideal audience find you via
Google?)

23.
LinkedIn
#5. Turn off notifications when updating your
profile

24.
LinkedIn
#6. When you look at someone’s profile, know
they can see it (unless you choose to view
anonymously)

25.
Twitter
• Keywords
• Contact information
• Cross promote content
• Relevant links
• Location

26.
Facebook Page – About
• Keywords
• Contact information
• Cross promote
content
• Relevant links
• Location

27.
Facebook Live
• Promote ahead
of time
• Keywords
• Script/Outline
• Audience
• Relevant links
• Location
• Edit later
• Repurpose

28.
Red Flags (Don’t do this…)

29.
Twitter
tion

30.
LinkedIn
Not updating your status regularly…

31.
LinkedIn
Using generic connection request…

32.
Brand: YOU!
What next steps are you going to take to improve
your online presence? How will you know you’ve
been successful?

33.
Create a plan – let’s build it!
• What are your goals – short & long-term?
• Platform – website is hub, what channel will
you focus on?
• What is your plan for consistently optimizing
& improving?
• How will you provide value?
• What relationships with mentors, influencers
would you like to work on/build?
• What metrics will you track?

34.
Summary
• assess your current professional presence
online
• identify red flags and common mistakes
made by professionals using social media
• create a plan for improving your online
presence to meet career objectives

35.
Thank you!
KiKi L’Italien
kiki@amplifiedgrowth.net
@kikilitalien

36.
Resources
• https://www.entrepreneur.com/article/24903
4
• http://www.socialmediaexaminer.com/5-
free-ways-to-build-your-personal-brand-on-
linkedin/