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How to Use Video to Develop Compelling Content

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Whether its social media or webpage content, a video is one of the most compelling ways to communicate a message about your company. In this fast-paced session, learn the dos and don’ts associated with video production and how to tailor your content for the audience you are trying to influence.

Publicado en: Marketing
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How to Use Video to Develop Compelling Content

  1. 1. HOW TO USE VIDEO TO DEVELOP COMPELLING CONTENT Created for PESTWORLD CONFERENCE – BALTIMORE, MD, October 2017 AMPLIFIEDGROWTH.NET
  2. 2. ‣ CEO & founder of Amplified Growth ‣ Digital marketing speaker & author ‣ Host of Association Chat podcast / online community ‣ Executive Trainer for Mediabistro & Imparture @KIKILITALIEN AT #PESTWORLD2017 @kikilitalien
  3. 3. Sensory Branding @KIKILITALIEN AT #PESTWORLD2017 • A customer’s brand experience relates to what is memorable. • Purchasing behavior & storytelling and emotion. • Our senses are used to create emotional ties, linking the consumer and the brand.
  4. 4. #1 BUILD THOUGHT LEADERSHIP • Public speaking at conferences • Publishing articles, whitepapers, blog posts • Writing guest posts • Podcasting • Developing guides and online communities @KIKILITALIEN AT #PESTWORLD2017
  5. 5. Video Content Is Critical for Success @KIKILITALIEN AT #PESTWORLD2017
  6. 6. REACHING THE REPTILIAN BRAIN
  7. 7. @KIKILITALIEN AT #PESTWORLD2017
  8. 8. #2 DON’T GO IT ALONE • Listen, be curious • Connect others • Volunteer • Identify your influencers’ influencers • “You don’t get if you don’t ask” – Bonnie McElveen-Hunter @KIKILITALIEN AT #PESTWORLD2017
  9. 9. @KIKILITALIEN AT #PESTWORLD2017
  10. 10. @KIKILITALIEN AT #PESTWORLD2017
  11. 11. #2 DON’T GO IT ALONE • Listen, be curious • Connect others • Volunteer • Identify your influencers’ influencers • “You don’t get if you don’t ask” – Bonnie McElveen-Hunter @KIKILITALIEN AT #PESTWORLD2017
  12. 12. @KIKILITALIEN AT #PESTWORLD2017
  13. 13. @KIKILITALIEN AT #PESTWORLD2017
  14. 14. VIDEO CONTENT OPTIONS • Facebook Live • YouTube, Instagram, Twitter, Snapchat, FB • Drone Video & Photography • Video Ads @KIKILITALIEN AT #PESTWORLD2017
  15. 15. Video Content Is Critical for Success @KIKILITALIEN AT #PESTWORLD2017
  16. 16. VIDEO CONTENT OPTIONS • Testimonial • Interview • Q&A • How To • Moving Photo Series @KIKILITALIEN AT #PESTWORLD2017
  17. 17. VIDEO CONTENT CREATION • DIY & Videographers • BeLive.TV • Magisto, Filmora, VivaVideo • iMovie, Camtasia, FinalCut Pro • Prompster, PromptSmart @KIKILITALIEN AT #PESTWORLD2017
  18. 18. VIDEO ANIMATION TOOLS @KIKILITALIEN AT #PESTWORLD2017
  19. 19. Video Content Is Critical for Success @KIKILITALIEN AT #PESTWORLD2017
  20. 20. DO THE WORK MAKE IT REAL ‣ Use video content to activate and reach your audience’s “Reptilian Brain.” ‣ What are the top 3 biggest problems your ideal audience has that you can either solve or help investigate? ‣ Understand Facebook’s EdgeRank Algorithm to reach more of your audience. ‣ Identify 5 ways to use images, music, and more to communicate complex messages. ‣ Having trouble? Write 10.
  21. 21. KIKI@AMPLIFIEDGROWTH.NET QUESTIONS @KIKILITALIEN AT #PESTWORLD2017
  22. 22. KIKI@AMPLIFIEDGROWTH.NET EXAMPLE FROM LIVE PRESENTATION: @KIKILITALIEN AT #PESTWORLD2017

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