Scholars link trust in communities to stronger volunteerism, healthier lifestyles, and economic prosperity. But in an age of dwindling global trust, how do you create strong, sustainable and lasting communities that display curiosity, diversity, and loyalty? Successful brands, institutions, and movements count on five essential elements to make magic happen within their teams. What are these core principles and how do you know if your communities need work? In this talk, KiKi L'Italien shares what you need to know in order to build a lasting, successful trust-based community built for today’s business environment.