1.
Crowdfunding for
Your Cause
Darian Rodriguez Heyman
Darian@DarianHeyman.com

2.
ABOUT KIMBIA
Driven by the donor experience.
Kimbia provides online fundraising software that is fast and easy
for the donor to use, driving more engagement and revenue.
OUR SOLUTIONS
Everyday Giving
Reduce barriers,
engage donors,
turn one-time
donors into repeat
donors
Peer-to-Peer
Increase donations
by empowering
supporters with
easy-to-use tools
Events
Maximize your
event ROI with an
exceptional
supporter
experience
Giving Days
Deliver effective
one-day
crowdfunding
events
with ease
Reporting and CRM Integration

3.
Why Social
Fundraising?

4.
Why Social Fundraising?
• People Give to People
• The Most Powerful Form
of Ask is a “Peer Ask”
• Turn Your Donors Into
Fundraisers

5.
How To Launch
a Campaign

6.
Step 1: Pick a SMART Goal
• $20,000
• By May 30, 2017
• SFES Playground
• For 647 Kids

7.
“People Don’t Give To You
Because You Have Needs;
They Give to You Because
You Meet Needs”

8.
Step 2: Map Donations to Impact
• Think Incrementally

9.
Step 3: Pick a Platform

10.
Step 4: Plan Ahead
The Typical Campaign

11.
Step 4: Plan Ahead
The Ideal Campaign

12.
15
Create an
Editorial Calendar

13.
• Who: Author
• What: Focus/Content
Media (Photos, Video)
• Where: Platform
• When: By Date & Time
Create an
Editorial Calendar

14.
When to Post:
Create an
Editorial Calendar

15.
When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM

16.
When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM

17.
When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM

18.
When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM
Night
9:30-11 PM

19.
When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM
Night
9:30-11 PM
Weekends vs. Wednesdays

20.
Use Scheduling Tools

21.
Ask Questions

22.
Tag Everyone!
Step 5: Make a Video

23.
Your
short
video
Use
pictures
with
human
faces
Keep text to
a minimum
Step 6: Upload Content
Personal
Stories
Sell!

24.
Step 6: Upload Content

25.
• Staff
• Board of
Directors
• Key Influencers
• Donors
• Your Social
Network
• Volunteers
• Friends
Step 7: Seed the Tip Jar

26.
Step 8: Make Your Donate
Button Shine

27.
Website
Widget
Social Media
PR
Step 9: Promote Your
Campaign Email

28.
• Share Milestones
Across All Channels
• Thank Donors!
• Document Impact
• Declare Victory!
Step 10: Celebrate!

29.
Step 10: Celebrate!

30.
• www.facebook.com/nonprofits
• www.google.com/nonprofits
• www.NPTechForGood.com
• www.Fundraising123.org
• www.bethkanter.org
• www.socialbrite.org
• www.TechSoup.org
• www.nten.org
RESOURCE REVIEW

31.
Thank You!
Darian@DarianHeyman.com
(415) 637-5062

32.
YAY!
THANK YOU!!!
DOWNLOAD OUR LATEST
EBOOK on Kimbia.com
homepage
Free webinars:
Kimbia.com > Resources
Contact us:
taylor@kimbia.com