Over the past twelve months, new crowdfunding records have been set and broken in quick succession—most recently by Give Local America which raised over $53m. But the important question for fundraisers is not whether these crowdfunding events are effective (the numbers speak for themselves), but rather who these donors are, so that you can determine the best ways to steward them.

1. WHO GIVES TO
CROWDFUNDING
EVENTS?
EVERYONE. Crowdfunding events attract donors of all
ages and income groups, including those who are
wealthy, highly educated, generous, and willing to give
across multiple channels.
GIVE LOCAL AMERICA 2014 FUNDED
MORE THAN 7,700 NONPROFITS AND
RAISED $53.7 MILLION.
OF THE DONORS WHO GAVE ONLINE—
62%
have a net worth of
$250,000 or more.
65%
are highly indexed
for smartphone use.
47%
have a household
income of
$100,000 or more.
42%
are ages 55-74.
CROWDFUNDING ENGAGES ALL AGE GROUPS,
PROVIDING A HIGH CAMPAIGN ROI.
CROWDFUNDING EVENTS ATTRACT EVERYONE,
12%
RENTER
FROM FIRSTTIME PHILANTHROPISTS
TO MAJOR DONOR PROSPECTS.
2%
UNKNOWN
UNKNOWN
1834
3544
22% 4554
65%
are likely to
be smartphone
users.
CROWDFUNDING DONORS ARE GENEROUS
AND GIVE TO MULTIPLE CAUSES.
3%
16%
33% 33%
12% 3%
$0
$19,999
$20,000
$49,999
$50,000
$99,999
$100,000
$174,999
$175,000
$249,999
$250,000+
UNKNOWN $25,000 $25,000
$99,000
$100,000
$149,000
$150,000
$249,000
$250,000
$499,000
$500,000
$749,000
$750,000
$999,000
$1,000,000+
HOUSEHOLD INCOME
NET WORTH
6%
$
CROWDFUNDING DONORS ARE
TYPICALLY MARRIED HOMEOWNERS,
GIVING FUNDRAISERS A LARGER
NETWORK TO ENGAGE.
HOME
OWNERSHIP
STATUS
MARITAL
STATUS
33%
SINGLE
63%
MARRIED
4%
UNKNOWN
72%
DEFINITE OWNER
14%
PROBABLE OWNER
$63,000
The maximum value of
donations made by a
single donor.
112
The maximum number
of donations
from a single donor.
26,884
Donors who
gave more
than one gift.
19.4%
$113
Average gift
for this first-year
event.
51%
are females.
86%
are definite
or probable
home owners.
19.4%
of donors made more
than one donation.
79%
are college educated.
41%
are known to
have given to a
charity in the past.
$50,000
WAS THE LARGEST SINGLE ONLINE DONATION.
1%
9%
19%
24%
5564
6574
75+
18%
7%
69%
are likely to
be online
transactors.
37%
prefer catalogs. 36%
prefer retail.
SO WHAT ARE YOU WAITING FOR?
If you’re interested in joining Give Local America or hosting
your own Giving Day, contact Lori Finch, Vice President of
Community Giving, at lori@kimbia.com.
MARK YOUR CALENDAR
FOR THE NEXT GIVE LOCAL AMERICA ON
MAY 5, 2015
WWW.G I V E LO C A L A M E R I C A .ORG
O R G A N I Z E D A N D P O W E R E D B Y
$
6%
10%
7%
9%
17%
15%
13%
17%
$
$
$
$
$
$
CROWDFUNDING DONORS ARE LIKELY TO
BE MULTICHANNEL DONORS
THE HIGHEST LIFETIME VALUE DONORS.
Source: All data is based on the 144K online transactions made during Give Local America on May 6, 2014.
#givelocal15
$