1. INSOMNIA
COOKIES
Jong Pil Kim

2. History
-Started in 2003 by
Seth Berkowitz
-Late Delivery
-14 campus locations
-Traveling cookies

3. Challenges & Goals
Challenges
-No Real Campaign
-Needs Updates
-Little Summer Business
Goals
-More Brand Awareness
-Online Presence
-Established Campaign
-Develop New Strategy

4. Integrated Theme
-Make friendly and
comfortable Brand Image
-Reach various customers by
involving media and school
campaigns

5. Social Network
-Update website
-Update press
-Use Twitter Account

6. Twitter and Facebook
-Tweet Truck Locations
-Use Facebook Ads
-Have Company Facebook

7. Blog & Foursquare
-Information of
New Products
-Announcements
-Ongoing Promotions

8. New ideas
-Google AdWords
-Summer Mini-Campaign
-YouTube Contest

9. Budget and timeline
Budget
Adwords
Facebook Ads
SCVNGR
Foursquare
Twitter

10. Metrics of success
-Google Analytics
-Fans and followers
-Mentions and patterns