@ TAM 7 Steve Cuno Steve@ResponseAgency.com Phone 801-971-0045

2. “ I’m a skeptic.” Deist Non-believer Rationalist Agnostic Atheist Humanist

6. Skeptics have a brand image problem. It’s not too late to fix it.

7. The Constructive Skeptic Steve Cuno The RESPONSE Agency Salt Lake City Rebranding Skepticism at the Grassroots Level

8. Distinctive name & logo? What is a brand?

10. Cool slogan? What is a brand?

13. What you say about yourself? What is a brand?

16. “ THE STRENGTH TO BE THERE”

19. Brand The experience you create for your customers

20. Creating a Positive Customer Experience

22. Deist Non-believer Rationalist Agnostic Atheist Humanist DELAY

23. “ I love to drink ox bile.”

24. “ Taurine”

25. Anchor the label in something positive

26. “ I don’t believe in…”

27. Homeopathy Psychics Dousers Mixing church with state Alien visitors Near-death experiences Mysticism Religion Bigfoot Miracles Magic Fortune telling Astrology

28. “ I don’t believe in…”

29. Think through and express what we support

30. “ I believe in what the evidence supports.”

31. “ I believe in honesty, integrity, equal rights, and treating one another with fairness, dignity, and respect.”

32. “ I believe in and defend the right of all people to believe as they choose, whether or not I see things the same way.”

33. Deist Non-believer Rationalist Agnostic Atheist Humanist

34. Do something positive

37. Play nice.

39. “ Faith” Sam Harris: “Faith is nothing more than the license religious people give themselves to keep believing when reasons fail.” Richard Dawkins: “Faith is the great cop-out, the great excuse to evade the need to think and evaluate evidence.”

40. “ Faith is a decision to believe in that which cannot be empirically demonstrated.”

41. Be sure the message is well-timed and well-targeted

46. “ Never miss a good opportunity to shut up.” — Will Rogers

47. Our brand is for some . Some people do care. Some people do respond to facts. Some minds can be changed.

50. Steve Cuno [email_address] Phone 801-971-0045