What do you measure in your business? Is there something that you monitor on a regular basis that tells you how your business is performing? If not, then you are unfortunately missing out on some great opportunities. You see, there is a saying in business, that “you can’t improve what you can’t see”, and that is exactly what we mean by measuring important things in your business so that you can see what is working, what isn’t. The beauty of this is that when you know what is working you can keep doing more of it on a much larger scale, and the things that you know aren’t working, can be stopped instantly if you are measuring them and you won’t waste days or weeks, wondering if they are going to turn around.

1. Entrepreneur Systems Tips, Strategies and Advice by Kim Morris, Systems
Expert and Chief Efficiency Optimiser
How to Systemise Your Business and Measure The Results
What do you measure in your business? Is there
something that you monitor on a regular basis that tells
you how your business is performing? If not, then you
are unfortunately missing out on some great
opportunities. You see, there is a saying in business,
that “you can’t improve what you can’t see”, and
that is exactly what we mean by measuring important
things in your business so that you can see what is
working, what isn’t. The beauty of this is that when you know what is working you
can keep doing more of it on a much larger scale, and the things that you know
aren’t working, can be stopped instantly if you are measuring them and you won’t
waste days or weeks, wondering if they are going to turn around.
For example if you don’t really know where the majority of your customers are
coming from, you’re literally flying blind because you’re not able to continually tap
into that source.
If you’re not measuring anything in your business you won’t have any idea what
marketing and promotional campaigns are working, how well your sales people are
doing, or even how much each sale is costing you.
Measuring certain key things in your business gives you the power to make
good decisions. You’ll know what marketing works for your business, and where
you need to spend money and where you should avoid spending money.
Another highly valuable piece of information you’ll discover when you start to
measure what’s happening in your business is you’ll begin to understand where
you greatest leverage point is, that is where your greatest opportunity for
improvement is.
For example, it may be that you’re getting customers in the door, but they’re not
buying, or it may be that their buying but their buying all your cheap stuff, or it may
be that a customer buys from you once and never comes back.
There are all things you can be measuring in your business. Once you know where
you need to focus you have the power to make good informed decisions and you
can start to put systems and processes in place to make it work better.
This is where the real hidden gold lies, where the untapped opportunity for
improvement is – when you have systems and processes that virtually guarantee
you consistent and predictable results, then you are on the road to success.
1 An Entrepreneur Systems Resource | 2012 | www.entrepreneursystems.com

2. Entrepreneur Systems Tips, Strategies and Advice by Kim Morris, Systems
Expert and Chief Efficiency Optimiser
Key Takeaway: Starting today, begin measuring the important things in your
business so that you know what is working and what isn’t. Start by measuring
the amount of leads you get, and how many of those turn into customers (your
conversion rate). From this work out which marketing and promotions are working
best for you and upscale them – make them even grander, and immediately stop any
marketing and promotion activities that are not generating cashflow.
Kim Morris is a Systems Expert and Business Efficiency Optimiser. Kim provides simple
systems and solutions for service based business owners to help them systemise and
streamline so they have more time and more fun in their business. For you FREE
Systems Development Blueprint with bonus templates and action plan visit
http://entrepreneursystems.com
2 An Entrepreneur Systems Resource | 2012 | www.entrepreneursystems.com