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Digital Design Power-ups!

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Presentation held at annual Digital Days at Business Academy Aarhus.

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Digital Design Power-ups!

  1. 1. Digital Design Power-uPs! 20.03.2014 Kim Bjørn Head of Digital Design Ekstra Bladet twitter.com/designchefen Power-u
  2. 2. Curiosity ...
  3. 3. not interaction but reaction ...
  4. 4. Design is more about observing the world around you, than about personal creativity. Cam Shaw
  5. 5. Make it easy! Experiencing stuff & finding stuff
  6. 6. Navigation Choices Purpose Minimal Normality
  7. 7. radiate the core essence!
  8. 8. Design is thinking made visual. Soul Bass (1920-1996)
  9. 9. 85de fire designparametre · smukkere grafisk design Fotografiet her til højre har jeg reduceret til nogle få streger i tegningen yderst til højre. Det har jeg gjort for at vise dig,at det ændrer grundform fra hovedsageligt en firkant til (nedenunder) en firkant med en oval,der fylder kvadratet helt ud. Den runde form bliver med andre ord mere domine- rende i den beskårne udgave. Det har betydning når du vurderer dine fotos i sammen- hæng med designets andre elementer. Se nogle eksempler på næste opslag. Læg mærke til at formen ændrer sig, når du beskærer et foto
  10. 10. tHe Power oF 3
  11. 11. 3 Levels Colors Fontsizes Verticals Horisontals Options
  12. 12. Priority Perceptual layers Timelining Contrasts Gestalt
  13. 13. Colors Harmony Contrast Functionality Identity
  14. 14. Rød Agression, ophidselse, høj aktivitet, dynamik, vinder, leder, krig, energi, styrke, kærlighed, passion, erotik. Øger blodtryk og åndedrætsfrekvens. Bringer elementer til forgrunden. Til aktive elementer som “Køb!”, “Klik her” ...
  15. 15. Orange Opmuntrende, optimisme, livsglæde, solskin, fascination, entusiasme, succes, stimulation, helse, ungdommelig. Stimulerer mental aktivitet og appetit. Øger iltoptagelsen. Bringer elementer til forgrunden.
  16. 16. Typography Simplicity Space Sizes
  17. 17. Change demands attention!
  18. 18. Change Responsive design, breakpoints Landscape vs. portrait Parallax scrolling Rollover vs. touch (userfeedback or -info: when to know what to do) You as the designer respond to change
  19. 19. landscape portrait
  20. 20. less is more ...
  21. 21. Less is more Flat vs. skeumorphic UI Micro-ux CSS Frameworks
  22. 22. A designer knows she has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoinè De Saint-Exupéry
  23. 23. Making the simple complicated is commonplace ... ... making the complicated simple, awesomely simple, that’s creativity. Charles Mingus
  24. 24. think big, sketch small
  25. 25. Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. Scott Adams · ‘The Dilbert Principle’ US cartoonist (1957-)
  26. 26. Make it easy for yourself! Tools ...
  27. 27. it’s not about how. it’s about why and when.
  28. 28. Design is making choices Skill is know-how ... Excellence is making the right choices ... Why should the user spend time here? Why should they bother? Why choose THOSE colors/fonts/etc? When should you use what?

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