1.
Writing and Speaking
Breakthrough
Motivation Market analysis
Problem Competitors
Solution Underlying magic
Business model Next step
Menlo Innovations
Tommy Kim
Wednesday, April 15, 2009

2.
Mantra
The purpose of my life is
TO EXPRESS MY INNER BEING
Wednesday, April 15, 2009

3.
Problems
1. Linguistic logic differences
2. Korean accent
Wednesday, April 15, 2009

4.
How to get over?
Wednesday, April 15, 2009

5.
Business Model
Student Tutor
Service
Provider
Wednesday, April 15, 2009

6.
Student’s Interface
Sunghee Park : Choose tutor to revise your writing
College : University of Pennsylvania
Major : Political Science, BA
Editing History : 21 papers | view feedback
Customers Rating :
Tuition Fee : $5 / paper
College : University of Michigan, Ann Arbor
Major : Electrical Engineering, BSE
Editing History : 56 papers | view feedback
Customers Rating :
Available Time : 10-12p.m., Mon. to Fri.
Tuition Fee : $8 / paper
Wednesday, April 15, 2009

7.
Student’s Interface
Sunghee Park : Apply in the market
Topic : Internship in Menlo Innovations
Relevant Tags : internship, computer, international
Status : Waiting for revising / edit status
Posting Time : 5 minutes ago, 02/11/2009
Due time : 9 a.m., Tuesday, February
Number of pages : 2 pages
Edit your posting
Topic : Birthday party with house mates
Status : Revised by Michael Marcantonio, 02/09/2009
Topic : Comparison between iPod and iPhone
Status : Revised by Matt Murvey, 02/07/2009
Wednesday, April 15, 2009

8.
Tutor’s Interface
Rob Cerato : Revise for your student
Original Version Working Version
Wednesday, April 15, 2009

9.
Tutor’s Interface
Rob Cerato : Upload your video clip
Topic : Internship in Menlo Innovations
Rob Cerato
change your profile
upload video clips
view feedbacks
University of Michigan
Financial Engineering, BA
History : 56 papers
Rating :
Tuition Fee : $8 / paper
Click here to copy the address of this video clip
Wednesday, April 15, 2009

10.
Revenue Mechanism
Wednesday, April 15, 2009

11.
Revenue Mechanism
40% 60%
Sunghee Rob
Service
Provider
$2/paper $3/paper * 3p = $9/hour
Wednesday, April 15, 2009

12.
1, 2, 3
Wednesday, April 15, 2009

13.
1, 2, 3
st ranked country
1
in spending excessive
money on education
* OECD Report for Education in Korea
Wednesday, April 15, 2009

14.
1, 2, 3
other education
1/ of total
2
46% English education
54% education expenses
on English
** National Statistic Office in Korea
Wednesday, April 15, 2009

15.
1, 2, 3
120,000
110,083
103,394
90,000
83,728 Biggest foreign
60,000
3
students in
consecutive years
30,000
2006 0
2007
2008
*** U.S. Immigration and Customs Enforcement
Wednesday, April 15, 2009

16.
Targets
Wednesday, April 15, 2009

17.
Targets
Proficiency
Exam
Practical Pure
Purpose desire
Wednesday, April 15, 2009

18.
Competitors
Wednesday, April 15, 2009

19.
Chung Dam Institute
• Targets youth education
• Advanced learning model
• Systematic and organized
• Expensive tuition
• Limited access
• Unproven tutors
Wednesday, April 15, 2009

20.
Telephone Conversation
• Call from native speaker
• Conversation for 10 min
• Video clips, MP3 files
• Small size
• No star player
• Expensive (i.e. $150/month )
Wednesday, April 15, 2009

21.
Underlying Magic
Accent Reduction Institute
Creditability
• Quality Control
• Guide line for Tutors
• Video lectures for Students
Wednesday, April 15, 2009

22.
Next Step
Set a budget and Collect samples & Tailor program to
resources feedback the specific needs
Wednesday, April 15, 2009