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What is blogging?
Blogs aren’t necessarily online diaries, no                               Conversations
matter what people tell you. They’re best
defined as regularly updated websites that               One key element of a blog - although not
feature the latest posts at the top. That’s it!          always present, depending on the
                                                         circumstances - is commenting. This mean
                                                         letting readers of your blog leave their own
                                                         views on what you have been writing about.

                                                         You can adjust the ease with which people can
                                                         leave comments, either pre-moderating them
People can use blogs to write about whatever             and checking them all before they go online, or
they like. A blog is the whole website                   allowing them through straight away.
containing all the published content. Each
published article within the blog is commonly            To help people to become aware of your blog,
referred to as a ‘post’.                                 it’s a good idea to join conversations already
                                                         happening on other blogs. Leave comments
Some folk use blogs to write about what they             on them, or write a response on your blog and
are up to, but others use them to publish book           leave a comment pointing people to it on
or movie reviews, to report local news, or to            others.
provide tips and advice to people.
                                                                              Linking
You can also blog as an individual, or
contribute to a ‘group blog’ with many authors.          A key part of blogging culture is linking to
This is great for an organisation or team, or            sources and interesting sites - particularly
perhaps for a bunch of people who can’t post             other bloggers.
that often!
                                                         So it’s a good idea to read other blogs if you
The best way to learn about blogging is to get           get the chance - it might seem a lot of work but
cracking yourself. Just head to one of the               using tools like an RSS reader (see the ‘What
popular tools and you can set up a blog for              is RSS?’ guide for help on that) can make it
yourself within just a few minutes and a couple          easier. When you see something that’s
of mouse button clicks.                                  interesting, write your own post about it, linking
                                                         to the original.
                      Tools

There are a lot of different blogging tools you
can use - have a play and see what works best
for you.

Blogger and WordPress are good general
tools, Posterous is great for quickly firing off
posts via email, Tumblr is perfect for people
who like to post up photos, videos and links to          Again, by linking to other bloggers, you make
other sites.                                             them aware of you - and they could then link to
                                                         you in return, sending more readers your way!
There’s no right or wrong way to blog, it’s
entirely down to you and what you feel most
comfortable with.

                       This quick guide was put together by Kind of Digital.

We provide strategic advice, training and technical development to help organisations open up and
                make the most of the web - including social media tools like blogs!

              Find out more at kindofdigital.com or follow us on Twitter - @kindofdigital
     Published under creative commons - feel free to redistribute and edit, but not for commercial gain.

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What is blogging?

  • 1. What is blogging? Blogs aren’t necessarily online diaries, no Conversations matter what people tell you. They’re best defined as regularly updated websites that One key element of a blog - although not feature the latest posts at the top. That’s it! always present, depending on the circumstances - is commenting. This mean letting readers of your blog leave their own views on what you have been writing about. You can adjust the ease with which people can leave comments, either pre-moderating them People can use blogs to write about whatever and checking them all before they go online, or they like. A blog is the whole website allowing them through straight away. containing all the published content. Each published article within the blog is commonly To help people to become aware of your blog, referred to as a ‘post’. it’s a good idea to join conversations already happening on other blogs. Leave comments Some folk use blogs to write about what they on them, or write a response on your blog and are up to, but others use them to publish book leave a comment pointing people to it on or movie reviews, to report local news, or to others. provide tips and advice to people. Linking You can also blog as an individual, or contribute to a ‘group blog’ with many authors. A key part of blogging culture is linking to This is great for an organisation or team, or sources and interesting sites - particularly perhaps for a bunch of people who can’t post other bloggers. that often! So it’s a good idea to read other blogs if you The best way to learn about blogging is to get get the chance - it might seem a lot of work but cracking yourself. Just head to one of the using tools like an RSS reader (see the ‘What popular tools and you can set up a blog for is RSS?’ guide for help on that) can make it yourself within just a few minutes and a couple easier. When you see something that’s of mouse button clicks. interesting, write your own post about it, linking to the original. Tools There are a lot of different blogging tools you can use - have a play and see what works best for you. Blogger and WordPress are good general tools, Posterous is great for quickly firing off posts via email, Tumblr is perfect for people who like to post up photos, videos and links to Again, by linking to other bloggers, you make other sites. them aware of you - and they could then link to you in return, sending more readers your way! There’s no right or wrong way to blog, it’s entirely down to you and what you feel most comfortable with. This quick guide was put together by Kind of Digital. We provide strategic advice, training and technical development to help organisations open up and make the most of the web - including social media tools like blogs! Find out more at kindofdigital.com or follow us on Twitter - @kindofdigital Published under creative commons - feel free to redistribute and edit, but not for commercial gain.