Ivory coast / Case Analysis Presentation (Emerson College)
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It is the file of presentation slides of Brand Management course (Emerson College). Copyright © 2013 by Yann Tong, All Rights Reserved.
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Ivory coast / Case Analysis Presentation (Emerson College)
- 2. It is not a typo, it is French. For IVORY COAST brand management final project
- 3. Yamoussoukro (capital) Abidjan (largestcity) about ivory coast country profile About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
- 4. Yamoussoukro (capital) Abidjan (largestcity) Developing*Country about ivory coast country profile About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
- 5. Yamoussoukro (capital) Abidjan (largestcity) Inhabitants Million91 about ivory coast country profile About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
- 6. Yamoussoukro (capital) Abidjan (largestcity) Speak*French* Inhabitants Million91 &*English about ivory coast country profile About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
- 7. Yamoussoukro (capital) Abidjan (largestcity) Agriculture about ivory coast country profile About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extension
- 8. Laurent*Gbagbo 2010**President Alassane*Ouattara Opponent about ivory coast civil war About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 10. coast Ivory Poverty*Line More*than*a*fifth*of*the*population* living*below*the*poverty*line. civil war More*than*a*fifth*of*the*population* living*below*the*poverty*line. about ivory coast civil war about ivory coast civil war About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 11. Inhabitants Million91 Mobile Subscriber Lines Million51 8. about ivory coast telecommunications About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 12. Rural Areas Major Cities about ivory coast telecommunications About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 13. Education Poor*Quality Primary*School Secondary*School University about ivory coast urgent issue: education About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 14. Primary*School Secondary*School University in*September*2012 Reopened about ivory coast urgent issue: education About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 15. Primary*School Secondary*School University Many*Primary*and*Secondary*Schools Remain2Closed about ivory coast urgent issue: education About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 16. Primary*School Secondary*School University 22222222222222222222Children2 Waiting*to*Return*to*School 800,000 about ivory coast urgent issue: education about ivory coast urgent issue: education About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 17. about ivory coast urgent issue: education One*out*of*two*children*between*the* ages*of*6*and*11*years*old*does*not* have*access*to*primary*education. coast IvoryPrimary*School About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 18. about ivory coast urgent issue: education South North Attendance School 66% 27%48% 67% Rural*Areas Urban*Areas About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 19. need urgent issue: education To Improve the Infrastructures of School Buildings To Get More Teachers and Educational Materials About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 20. aThe*Right*to*Basic*Education need urgent issue: education About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 21. need 60% less*than of*primary*schoolUaged* children*enroll*each*year About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions urgent issue: education
- 22. Unknown SOLUTION Known Unknown Unknown About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 23. SOLUTION About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 24. SOLUTION Cercle Lire About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions (*Circle*Reading*)
- 25. CalendrierContacterMise MessageInternetAppeler Musique Caméra SOLUTION Cercle Lire About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 26. Neige Snow SOLUTION About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 27. LE2FÉMININ2 DES2NOMS un*mot*special*: un2homme2 –*une*femme un2garçon2 –*une*fille SOLUTION About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 28. Je*l'ai*connu*quand*il*avait* 15*ans.*J'ai*su*tout*de*suite* que*c'était*le*bon.*Je*ne* pouvais*l'expliquer*mais*je* le*savais.*Mes*parents*ne* me*laissaient*jamais*sortir.* Ainsi*nous*devions* toujoursnous*voir*en* cachette.*Mes*parents*ne* savaient*pas*mais* remarquaient*que*quelque* chose*n'était*pas*normal. Le*Bon SOLUTION About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 29. Bonjour,*madame,* estUce*que*je*pourrais* vous*renseigner?* “ ” Oui,*ce*tableau* m'intéresse. “ ” SOLUTION About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 30. N TEST203 E I G E SOLUTION About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 31. target audience Children*who*are* between*6-*12*years*old* living*in*rural*areas*of*Ivory*Coast About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 32. positioning Quality*Education*through*Innovative*Technology About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 33. INGREDIENT BRANDING About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 34. INGREDIENT BRANDING About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions Cercle Lire
- 35. INGREDIENT BRANDING Similar*mission* Advocate*for*education* Partnership*with*UNICEF WellUknown*brand About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions Cercle Lire
- 36. objective Tchelibeguevogo Village 75%*of*children*between*6U12*years* old*in*Tchelibeguevogo To2Engage2Short Term About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 37. objective Tchelibeguevogo Village 75%*of*children*between*6U12*years* old*in*Tchelibeguevogo 75%*of*children*between*6U12*years* old*in*Ivory*Coast To2Engage2 To2Reach2 Short Term Long Term About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 38. message Radio*Al*Bayane About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 39. message Current*education*Need situation*and*issues About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 40. message Current*education* Connecting*communities* Need Solution situation*and*issues through*the*power*of*knowledge About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 41. message Successful* Precedent 2005*U*2007 Community*radio*stations Increase*in*school*attendance About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 42. message Radio Television 40% 1% About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 43. Distribution General*lack*of*commerce*and*retail* centers*across*the*country Rural*setting*of*Tchelibeguevogo About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 44. Distribution Free About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 45. Distribution Experienced*and*Respected Back*to*School*Initiative*with* the*Ministry*of*Education About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 46. Calendrier Contacter Mise Message Internet Appeler MusiqueCaméra Operator 14:45 distribution About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 47. Calendrier Contacter Mise Message Internet Appeler Musique Caméra Operator 14:45 distribution About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 48. cercle launch The*Cell Tchelibeguevogo* Village* Snowball*Effect Urgent*Needs About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 49. btl-launch campaign Santa in Ivory Coast About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 50. btl-launch campaign About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 51. snow btl-launch campaign About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 52. btl-launch campaign About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 53. btl-launch campaign About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 54. btl-launch campaign About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 55. btl-launch campaign About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 56. btl-launch campaign About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 57. btl-launch campaign About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 58. btl-launch campaign About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 59. Tchelibeguevogo Village geographic expansion About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 60. Tchelibeguevogo Village geographic expansion About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 61. Tchelibeguevogo Village geographic expansion Abidjan About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 62. korhogo ferkessedougou dabakala bouake katiola daoukro dimbokro adzope abengourou agboville divo gagnoa lakotasoubre san-pedro danane man bouafle zuenoula mankono daloa seguela touba boundiali odienne tingrela yamoussoukro sassandra dabou abidjan bondoukou bouna Brand extensions About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 63. korhogo ferkessedougou dabakala bouake katiola daoukro dimbokro adzope abengourou agboville divo gagnoa lakotasoubre san-pedro danane man bouafle zuenoula mankono daloa seguela touba boundiali odienne tingrela yamoussoukro sassandra dabou abidjan bondoukou bouna Brand extensions About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 64. Brand extensions About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 65. primary & secondary Schools Cercle Lire Cercle Math Cercle Science Brand extensions About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 66. primary & secondary Schools Cercle Lire universities Cercle Math Cercle Science Cercle Psychologie Cercle Agriculture Brand extensions About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 67. Government supported website télécharger*/*download CalendrierContacterMise MessageInternetAppeler Musique Cercle LireCaméra Cercle Math Cercle Science Cercle Psychologie Cercle Agriculture Brand extensions About Ivory Coast Need Solution TargetAudience Ingredient BrandingPositioning Message Distribution BTL Geographic Expansion Brand Extensions
- 68. questions?