Source of Values, Effect of values on Attitude and Behavior, Attitude and Value on Work Performance

1. VALUES
Dr. Kiran Kakade
Assistant Professor (HR) ,TIMSR
Mumbai

2. “If you want to
understand a person’s
behavior, you must
understand his or her
values”

3. Values
Values are convictions or evaluative standards that
help us define what is right or wrong / good or bad
Eg- Some people value money, some people say
morals are important.

4.  Values are general beliefs tinged with
moral flavor containing an individual’s
judgmental ideas about what is good or
bad.
 Where did value comes ?
 Parents, Friends, Teachers
 Right values-> Right decision

5.  What are values ?
 What you believe is right good or desirable
 Ex: Honesty, Integrity, Family, Friends,
Money, Business
 Values dictate how we look at the world
 i.e Dilemma->Values decide how we react
 Ex: Work Vs Family
 Value are stable and enduring
 That means we don’t typically change our
values day by day, it requires earthquake
to change it….

6. Frame work of Values
 Rokeach’s Values
• Milton Rokeach – A pioneer in studying
human values, conducted a research survey
on human values. He identified two basic
types of values:
 Terminal Value
 End-State of existence
(Confirmable life, Happiness, self respect)
 Instrumental Value
 Desired ways of behaving (being cheerful or
helpful)

7. Terminal Value
• The goals an individual would like to
achieve during his/her life time :
 World Peace, Equality, Inner Peace,
Self-Respect.

8. Instrumental Values
• Instrumental Values reflect the way to
achieving goals. In other words, these
represent preferable modes of behavior
or means of achieving one’s terminal
values.
 Honesty, Forgiving nature, Politeness,
Courage, Intelligence.

9. Geert Hofstede’s
Framework of Accessing Culture

10. Organizational Values
 Different generations have significantly
different values largely given the
environments that they grew up in.
 Culture can influence the values of
individuals.
 An increasingly globalized world requires
leaders of the future to understand and
embrace different cultural values
 Values in work place
 Two type of clashes
 Generation
 Culture

11. Generation Differences

12. Culture
 French Canadians = Collectivists
,Interpersonal
 English Canadians =Higher risk
tolerance, More concerned with task
competence
 Asians Canadians =Power Distance,
Collectivists

15. THANK YOU