1. ENTREPRENEURSHIP

2. ENTREPRENEURSHIP
Entrepreneurship is the act of being an
entrepreneur or "one who undertakes
innovations, finance and business intelligence in
an effort to transform innovations into economic
goods"

3. ENTREPRENEURIAL
PROCESS
1. Idea Generation: every new venture
begins with an idea.
2. Opportunity Evaluation: this is the
step where you ask the question of
whether there is an opportunity worth
investing in.

4. 3. Planning: Once you have
decided that an opportunity, you
need a plan for how to capitalize
on that opportunity.
4. Company formation/launch:
Once there is a sufficiently
compelling opportunity and a
plan

5. • 5. Growth: After launch, the company
works toward creating its product or
service, generating revenue and moving
toward sustainable performance.

7. ENTREPRENEURIAL
DECISION PROCESS
The Entrepreneur decision
making process is based on
the experience he has from
his life. So many factors
contribute in taking any
decision such as
experience, market
situation, profit margins,
market expansion, good will
and many more things.

8. • The entrepreneur who is a business
leader looks for ideas and puts them into
effect in fostering economic growth and
development.
• (1) Promotes Capital Formation
• (2) Creates Large-Scale Employment
Opportunities

9. • (3) Promotes Balanced Regional
Development
• (4) Reduces Concentration of
Economic Power
• (5) Improvement in the Standard of
Living

10. • (6) Promotes Country's Export Trade
• (7) Facilitates Overall Development

11. CHARACTERSTICS OF
ENTREPRENEUR
• 1. Disciplined
• 2. Confidence
• 3. Open Minded
• 4. Self Starter
• 5. Competitive
• 6. Creativity

12. Networking - the entrepreneur
understands that networking is a key
business activity
Strategic Thinking - the entrepreneur
understands and values the planning
process
Customer Sensitivity - the entrepreneur
builds trust and long term relationships
with customers

13. People Focus - the entrepreneur creates
common purpose with colleagues through
shared vision and values; walks
Persistence - taking repeated actions to
overcome the obstacles.

14. Process of business opportunity
identification and evaluation
• (1) identification and evaluation of the
opportunity,
• (2) development of the business plan,
• (3) determination of the required
resources, and
• (4) management of the resulting
enterprise.

15. Market survey and market
assessment
The information sought in a market survey may relate to
one or more of the following:
•Total demand and rate of growth of demand
•Demand in different segments of the market
•Income and price elasticity's of demand

16. • Motives for buying Purchasing plans and intentions
• Attitudes toward various products