Watch webinar recording now: http://grow.kissmetrics.com/Webinar-29 5 Ways to Increase Revenue For Black Friday and Cyber Monday By Dan McGaw Director Of Marketing We are hoping to see some amazing holiday marketing campaigns this year. So many different companies are fighting for the same dollar so we wanted to make sure you are using your entire toolset to convert more sales. 1. 5 Ways to increase sales for the holidays. 2. Tweet me at @DanielMcGaw if you have questions. 3 We'll cover: 1. Email segmentation by visitor type 2. On-website advertising 3. Discount psychology 4. A/B testing on a product pages 5. Increase cart size 4. Email segmentation by visitor type 5. Send targeted emails 6. Dynamic content and a/b testing 7. Gather segments using KISSmetrics 8. Export your segments to CSV 9. Import CSV information into ESP 10. Import CSV in Mailchimp 11. Use data to segment 12. Send a targeted campaign 13. Takeaways 1. Setting up custom events 2. Send emails customers want 3. Create dynamic content 14. On-website Advertising 15. Your home page is gold 16. Control focus and distraction 17. Do heat map testing 18. Use caution, but try 19. Keep it simple stupid 20. Take aways 1. Keep it simple stupid 2. Monitor how people use your site 3. Create compelling and valid options 21. Discount Psychology 22. Customers don't always want a discount 23. Main Discount types 1. Dollar or percentage off 2. Buy one get one free 3. Quantity discounts 4. Rebates 5. Free shipping 24. Quick, which is the biggest discount 25. Biggest Discount 26. Reduce the amount of math 27. Discount reduce intent to search 28. Takeaways 1. Cut out the math 2. Provide value 29. A/B Testing on Product Pages 30. What is AB testing 31. A/B Testing Tools 32. Common Experiments - Title Copy Testing 33. Common Experiments - Page Length Testing 34. Common Experiments - Background and Picture Testing 35. Key Areas to Test