Converting the 98% Turning Almost Customers into Actual Customers Lauren Vaccarello, VP Marketing at AdRoll Join us on Twitter @LaurenV #KISSwebinar Lauren Vaccarello VP Marketing at AdRoll. Lauren is AdRoll’s in-house marketing guru, a thought leader in the digital marketing world, and author of the highly regarded book, “Complete B2B Online Marketing.” As Vice President of Marketing, Lauren oversees all of AdRoll’s marketing functions, including lead generation, sales enablement, branding, product marketing, event marketing, and content marketing. AdRoll is the global leader in Retargeting Agenda: 1 Using Intent Data, 2 Introduction to Segmentation, 3 Different Targeting Segments, 4 Reaching Audience Everywhere, 5 Dynamic Creatives Using Intent Data Customer Data is Your Most Valuable Marketing Asset What is Retargeting? A Way To Use That Intent What Segments Should You Create? B2B: Form Abandoner Segment Case: New Relic Paying Less for Leads B2B: Cart Abandoner Segment Case: Skullcandy Skullcandy segments users for greater returns Repeat Buyer Segment Case: Nitro Freeing Nitro from the freemium dilemma Case: Betabrand Betabrand Seamlessly Builds their Community with AdRoll Be Everywhere Your Audience Is Cross Platform Reach - Be Inventory Agnostic Facebook Compliments Web to Drive ROI Some Differences with FBX The News Feed • Premium placement • Social Elements • Rich Content • Cost per Insertion Comment, Share and Like on News Feed Adding News Feed to Right Rail Incremental clicks & lower overall CPC Case: Udemy Udemy Uses Social To Drive Education Hey girl! Your ads are so personal, I convert every time Personalize Advertising with Liquid Ads LiquidAds to Scale Personalized Advertising Personalized Case: Axel and Ani Alex and Ani Drives Online Sales with Dynamic Ads Wrapping It Up! THANK YOU! Lauren Vaccarello VP, Marketing @AdRoll