Now that you are collecting high-quality reliable data about your website visitors, app users and products, it's time to start using that data to build superior growth marketing programs.
In this webinar, we will talk about:
How to ask yourself the right questions so that you can define your best growth segments
Why testing is critical in segmentation and how to run a successful a/b test to your segments
How to leverage your defined segments to generate yield, including ideas for marketing automation, personalization, and taking advantage of look-alike audiences