Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

How To Skyrocket Your Blog Following and Create A Revenue-Generating Machine

1.944 visualizaciones

Publicado el

Content Marketing Institute regularly reports that while a majority of companies do some form of content marketing, they fail to see tangible ROI from their efforts.

This webinar will dive into how Influence & Co. generated 20% of the companies revenue in 2016 using content, and will discuss various tactics that you can use to apply the same strategies to your own blog.

You will learn tactics such as:

Co-branded content
Linking strategies (effect links aren't just for SEO)
Content optimization and techniques
Pop-up offers
Incorporating content into your other sales efforts

Publicado en: Marketing
  • Sé el primero en comentar

How To Skyrocket Your Blog Following and Create A Revenue-Generating Machine

  1. 1. How to Skyrocket 
 Your Blog Following 
 and Create a Revenue- Generating Machine BRITTNI KINNEY
  2. 2. @Kissmetrics #Kisswebinar @ThueLMadsen
  3. 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen I’m a VP at Influence & Co., a content marketing agency that helps companies position their key employees as industry experts. I like my coffee black, my whiskey straight, and travel when I can afford it. I think most people just want to feel heard, and I’m happy to comply. I've also taken a sworn oath to never eat sushi. BRITTNI KINNEY Vice President, Influence & Co. @bkblackandgold
  4. 4. @InfluenceandCo #Kisswebinar @bkblackandgold
  5. 5. 1 Section One: Introduction How to Capture and Measure ROI How Data Helps Create and Measure Revenue Goals 2 Section Two: The Tools Needed to Understand the Value of Content 3 Section Three: How to Skyrocket Your Blog Following TABLE OF CONTENTS #Kisswebinar Co-Branded Content SEO Optimize! Distribution Pop-Up Offers and CTAs Lead Nurturing Incorporating Content Into Sales Process
  6. 6. WATCH WEBINAR RECORDING NOW
  7. 7. Why We’re Here
  8. 8. First Things First: 
 The Tools Needed 
 to Understand the Value of Content
  9. 9. FIRST THINGS FIRST: THE TOOLS NEEDED TO UNDERSTAND THE VALUE OF CONTENT What tools are you using to measure success? #Kisswebinar
  10. 10. FIRST THINGS FIRST: THE TOOLS NEEDED TO UNDERSTAND THE VALUE OF CONTENT #Kisswebinar
  11. 11. How to Skyrocket 
 Your Blog Following
  12. 12. HOW TO SKYROCKET YOUR BLOG FOLLOWING Co-Branded Content
 — More enriched
 — More distribution possibilities
 — Tactics include webinars, guest-post swaps, co-branded whitepapers
  13. 13. HOW TO SKYROCKET YOUR BLOG FOLLOWING Think Outside the Box — Links aren’t for only SEO!
 — Makes your brand more visible
 — Creates a funnel
 — Tactics include using gated content at the end of every blog post
  14. 14. HOW TO SKYROCKET YOUR BLOG FOLLOWING Optimize! — Makes your content more valuable — Easy to do and keeps your content evergreen 
 — Tactics include updating old blog content and changing out calls to action to increase conversion rates
  15. 15. HOW TO SKYROCKET YOUR BLOG FOLLOWING Distribution
 — Increases your exposure 
 — Puts your hard work to use
 — Tactics include Twitter, Facebook, LinkedIn, LinkedIn Groups, LinkedIn Pulse, Instagram, weekly emails, drip campaigns, resource libraries
  16. 16. HOW TO SKYROCKET YOUR BLOG FOLLOWING Pop-Up Offers and CTAs
 — Makes it super easy for people to subscribe to your blog — Can grab the attention of visitors before they exit your site — Tactics include setting up an exit-intent pop- up or adding a field at the footer of each website page to capture blog subscribers
  17. 17. HOW TO SKYROCKET YOUR BLOG FOLLOWING Lead Nurturing
 — Provides education to your inbound audience — Shows off your expertise — Tactics include placing qualified leads in relevant email drip campaigns
  18. 18. HOW TO SKYROCKET YOUR BLOG FOLLOWING Incorporating Content Into Sales Process — Gives your sales team the resources they need to close more sales — Tactics include using applicable blog content in sales proposals
  19. 19. FOR MORE DOWNLOAD THE STATE OF DIGITAL MEDIA The State of Digital Media Top Of Mind Insights From More Than 
 4 Million Published Articles Use Content to Engage Those Who Matter Most http://influ.co/2mT9lxq TopOfMindBook.com
  20. 20. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
  21. 21. BRITTNI KINNEY Vice President, Influence & Co. @bkblackandgold bkinney@influenceandco.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?

×