Optimizing Your Content Marketing and Blog for Conversions

Optimizing Your Content
Marketing and Blog for
Conversions
DAN MCGAW
@Kissmetrics
#KissWebinar
@ThueLMadsen
Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up
as a KISSmetrics marketer. Whenever Thue is not trying
to automate everything around him, you can find him
hiking in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Dan, one of the original growth-hackers, has lead the teams
at Code School and Kissmetrics to create massive growth.
He previously founded the companies Fuelzee, Starter
Studio, and Bootstrap Academy to name a few. He's
currently the Founder and Head of Analytics and Growth at
Effin Amazing, an analytics and growth consultancy.
DAN MCGAW
Founder and CEO, Effin Amazing
@DanielMcgaw
@EffinAmazing
#KissWebinar
@DanielMcgaw
1 Fairy Tales and Facts
Keyword Planner is Your Friend
Create Blog Topics
Select a Topic
Hack Your Ability to Rank
2 How to Get Data Driven
3 Case Study
TABLE OF CONTENTS
Improve Current Content and Process
Redevelop Content Strategy to Attract New Customers
Launch Posts and Distribute Like a Mofo
Has Leads, Will Nurture
Fairy Tales and Facts
1
FAIRY TALE:
CONTENT MARKETING IS EASY
01
FAIRY TALE:
CONTENT MARKETING IS EASY
FACT:
IT IS THE HARDEST AND MOST
EXPENSIVE MARKETING CHANNEL
01
FAIRY TALE:
CONTENT DRIVES TRAFFIC
QUICKLY
02
FAIRY TALE:
CONTENT DRIVES TRAFFIC
QUICKLY
FACT:
CONTENT TAKES MONTHS TO
DRIVE TRAFFIC
02
FAIRY TALE:
CONTENT IS AN ART AND RELIES
ON GUT INSTINCT
03
FAIRY TALE:
CONTENT IS AN ART AND RELIES
ON GUT INSTINCT
FACT:
SUCCESSFUL CONTENT IS DATA
DRIVEN AND SEMANTIC KEYWORD
RIDDEN
03
How to Get Data Driven
WITH YOUR CONTENT MARKETING
2
KEYWORD PLANNER IS YOUR FRIEND
KEYWORD PLANNER IS YOUR FRIEND
• Enter words around your
company or service
KEYWORD PLANNER IS YOUR FRIEND
• Enter words around your
company or service
• Enter words around your
competitors or enemies
KEYWORD PLANNER IS YOUR FRIEND
• Enter words around your
company or service
• Enter words around your
competitors or enemies
• Don’t be afraid of two or
three word phrases
KEYWORD PLANNER IS YOUR FRIEND
• Enter words around your
company or service
• Enter words around your
competitors or enemies
• Don’t be afraid of two or
three word phrases
• Find Search Volume
FIND WORDS THAT HAVE VOLUME
FIND WORDS THAT HAVE VOLUME
TWEET OF THE DAY
If no one is looking for your
content, then no one will read
your content.
@NEILPATEL
@Kissmetrics @EffinAmazing #KissWebinar
GET KEYWORD IDEAS
USE THESE IDEAS TO CREATE BLOG TOPICS
JUST DON’T USE THE TYPOS
GOOGLE ‘HOW TO’ + ‘KEYWORD’ IN INCOGNITO
PREDICTIVE SEARCH YOUR TOPICS
PREDICTIVE SEARCH YOUR TOPICS
PREDICTIVE SEARCH YOUR TOPICS
SELECT A TOPIC BASED ON YOUR SEARCH
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
• Think of 3 ways to make your
post better
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
• Think of 3 ways to make your
post better
• Make it 10X better than those
posts
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
• Think of 3 ways to make your
post better
• Make it 10X better than those
posts
• Use the keywords and
semantics from earlier
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
• Think of 3 ways to make your
post better
• Make it 10X better than those
posts
• Use the keywords and
semantics from earlier
• Distribute it like crazy!
TWEET OF THE DAY
Google loves great content, but
it ranks content it can find no
matter how people search for it.
@NEILPATEL
@Kissmetrics @EffinAmazing #KissWebinar
Content Marketing is Worthless
if it Doesn’t Move the Needle
CASE STUDY
3
AGENCY
CLIENT
Grow traffic, generate
leads, and increase
revenue . . .
Improve Current Process
and Content
CASE STUDY: STEP ONE
3.1
BLOG
ITALIAN WAS FIRST LANGUAGE
OUR COPYWRITER FIXED THAT
Redevelop Content Strategy
to Attract New Customers
CASE STUDY: STEP TWO
3.2
CHUPAMOBILE
Flappy Bird The Flappy Miley Clone
“Flappy bird ruined everything.”
Paolo de Santis
Founder, Chupamobile
App re-skinners were
ruining the site and causing
havoc in the app store
APPRENEURS
• Want to build a business
or an app
• Do not have development
experience
• Development shops are
expensive
• Freelance Mobile Devs
are flaky
CONDUCT KEYWORD AND SEARCH RESEARCH
BLOG TOPICS
• Hiring a mobile dev
• Teach people how to
launch apps
• How to make money from
apps
• Build apps with no code
MATCH BLOG POSTS TO EBOOK DOWNLOAD CONTENT
BUILD LANDING PAGES
LOTS OF THEM
MAKE IT EASY TO BECOME A LEAD
• CTA on bottom of blog
posts
MAKE IT EASY TO BECOME A LEAD
• CTA on bottom of blog
posts
• CTA on sidebar
MAKE IT EASY TO BECOME A LEAD
• CTA on bottom of blog posts
• CTA on sidebar
• Exit intent pop-up
CREATE CONTENT CALENDAR
Launch Posts and Distribute
Like a Mofo
CASE STUDY: STEP THREE
3.3
DISTRIBUTION PROCESS FOR EVERY POST
NETWORK AND LINK
BUILD AN OUTREACH LIST
LINKEDIN IS AMAZING
AGGREGATORS HELP!
TWEET OF THE DAY
If content gets published on the
internet with no one around to
read it, does it still get found?
@NEILPATEL
@Kissmetrics @EffinAmazing #KissWebinar
19% INCREASE IN ORGANIC IN 3 MONTHS
696 LEADS IN 3 MONTHS
44% CONVERSION RATE
Has Leads, Will Nurture
3.4
NURTURE LEADS TO CREATE CUSTOMERS
NURTURE LEADS TO CREATE CUSTOMERS
• Downloaded guide
NURTURE LEADS TO CREATE CUSTOMERS
• Downloaded guide
• Introduction to Chupa email
NURTURE LEADS TO CREATE CUSTOMERS
• Downloaded guide
• Introduction to Chupa email
• How it works email
NURTURE LEADS TO CREATE CUSTOMERS
• Downloaded guide
• Introduction to Chupa email
• How it works email
• Chupa success story email
TWEET OF THE DAY
Growth hacking isn’t one tactic;
it is how you string tactics
together and automate them.
That’s how you create growth!
@NEILPATEL
@Kissmetrics @EffinAmazing #KissWebinar
DAN MCGAW
Founder and CEO, Effin Amazing
@DanielMcgaw
dan@effinamazing.com
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?
1 de 75

Recomendados

The 2018 State of Digital Marketing por
The 2018 State of Digital MarketingThe 2018 State of Digital Marketing
The 2018 State of Digital MarketingSilverTech
76.6K vistas42 diapositivas
B2C Content Marketing 2019 - Benchmarks, Budgets, and Trends por
B2C Content Marketing 2019 - Benchmarks, Budgets, and TrendsB2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
B2C Content Marketing 2019 - Benchmarks, Budgets, and TrendsContent Marketing Institute
101.3K vistas40 diapositivas
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America por
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
183.4K vistas45 diapositivas
2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America por
2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America
2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North AmericaMarketingProfs
120.8K vistas40 diapositivas
B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America por
B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North AmericaB2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America
B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
30.4K vistas23 diapositivas
2019 B2B Content Marketing Benchmarks, Budgets & Trends - North America por
2019 B2B Content Marketing Benchmarks, Budgets & Trends - North America2019 B2B Content Marketing Benchmarks, Budgets & Trends - North America
2019 B2B Content Marketing Benchmarks, Budgets & Trends - North AmericaMarketingProfs
94.7K vistas44 diapositivas

Más contenido relacionado

La actualidad más candente

85+ Predictions on Content Marketing in 2019 por
85+ Predictions on Content Marketing in 201985+ Predictions on Content Marketing in 2019
85+ Predictions on Content Marketing in 2019Content Marketing Institute
113.4K vistas88 diapositivas
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America por
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
86.7K vistas44 diapositivas
Evolution of Content & Digital Marketing in 2014 por
Evolution of Content & Digital Marketing in 2014Evolution of Content & Digital Marketing in 2014
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
16.5K vistas44 diapositivas
2018 B2C Content Marketing Benchmarks, Budgets, and Trends - North America por
2018 B2C Content Marketing Benchmarks, Budgets, and Trends - North America2018 B2C Content Marketing Benchmarks, Budgets, and Trends - North America
2018 B2C Content Marketing Benchmarks, Budgets, and Trends - North AmericaContent Marketing Institute
16K vistas38 diapositivas
How to Build Your B2B Marketing Empire From the Ground Up por
How to Build Your B2B Marketing Empire From the Ground UpHow to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
10K vistas24 diapositivas
The Evolution of Google's Search Results Pages & Effects on User Behaviour por
The Evolution of Google's Search Results Pages & Effects on User BehaviourThe Evolution of Google's Search Results Pages & Effects on User Behaviour
The Evolution of Google's Search Results Pages & Effects on User BehaviourGerardo E. Juarez
3.9K vistas81 diapositivas

La actualidad más candente(20)

B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America por Content Marketing Institute
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Evolution of Content & Digital Marketing in 2014 por Kevin Gibbons
Evolution of Content & Digital Marketing in 2014Evolution of Content & Digital Marketing in 2014
Evolution of Content & Digital Marketing in 2014
Kevin Gibbons16.5K vistas
How to Build Your B2B Marketing Empire From the Ground Up por MarketingProfs
How to Build Your B2B Marketing Empire From the Ground UpHow to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground Up
MarketingProfs10K vistas
The Evolution of Google's Search Results Pages & Effects on User Behaviour por Gerardo E. Juarez
The Evolution of Google's Search Results Pages & Effects on User BehaviourThe Evolution of Google's Search Results Pages & Effects on User Behaviour
The Evolution of Google's Search Results Pages & Effects on User Behaviour
Gerardo E. Juarez3.9K vistas
Digital Marketing Strategy 101 por Dena Walker
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
Dena Walker25.5K vistas
4 Content Marketing Challenges in 2016 por Katai Robert
4 Content Marketing Challenges in 20164 Content Marketing Challenges in 2016
4 Content Marketing Challenges in 2016
Katai Robert35.3K vistas
The Advocacy Advantage - San Francisco por Influitive
The Advocacy Advantage - San FranciscoThe Advocacy Advantage - San Francisco
The Advocacy Advantage - San Francisco
Influitive1.5K vistas
How to Rock Content Marketing in the Age of 'Content Shock' por Carmen Hill
How to Rock Content Marketing in the Age of 'Content Shock'How to Rock Content Marketing in the Age of 'Content Shock'
How to Rock Content Marketing in the Age of 'Content Shock'
Carmen Hill20K vistas
Harnessing the Power of Pinterest Promoted Pins por JD Prater
Harnessing the Power of Pinterest Promoted Pins Harnessing the Power of Pinterest Promoted Pins
Harnessing the Power of Pinterest Promoted Pins
JD Prater591 vistas
2016 B2B Content Marketing Benchmarks, Budgets and Trends Report por MarketingProfs
2016 B2B Content Marketing Benchmarks, Budgets and Trends Report2016 B2B Content Marketing Benchmarks, Budgets and Trends Report
2016 B2B Content Marketing Benchmarks, Budgets and Trends Report
MarketingProfs95K vistas
Digital Marketing for Business Growth por Nachiketa Soni
Digital Marketing for Business GrowthDigital Marketing for Business Growth
Digital Marketing for Business Growth
Nachiketa Soni6.4K vistas
The Journey from Search to Social: Marrying Paid Search with Social Advertising por AdStage
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingThe Journey from Search to Social: Marrying Paid Search with Social Advertising
The Journey from Search to Social: Marrying Paid Search with Social Advertising
AdStage1.6K vistas
The 2012 State of Inbound Marketing Webinar por HubSpot
The 2012 State of Inbound Marketing WebinarThe 2012 State of Inbound Marketing Webinar
The 2012 State of Inbound Marketing Webinar
HubSpot66.5K vistas
First Impressions Email Marketing Study por Tiffani Allen
First Impressions Email Marketing StudyFirst Impressions Email Marketing Study
First Impressions Email Marketing Study
Tiffani Allen13K vistas
Inbound marketing methodology por brightseed
Inbound marketing methodologyInbound marketing methodology
Inbound marketing methodology
brightseed5K vistas
New Rules of SEO: RankBrain, Links, & Content por DemandWave
New Rules of SEO: RankBrain, Links, & ContentNew Rules of SEO: RankBrain, Links, & Content
New Rules of SEO: RankBrain, Links, & Content
DemandWave642 vistas

Destacado

DO GOOD (Better) por
DO GOOD (Better)DO GOOD (Better)
DO GOOD (Better)Bruce Kasanoff
515.6K vistas33 diapositivas
Using Analytics To Solve The Right Problems por
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsHiten Shah
212.3K vistas56 diapositivas
How to Conversion Rate Optimize Like There's No Tomorrow por
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
122.9K vistas40 diapositivas
2017 State of Marketing Report por
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing ReportManny Rivera
45.1K vistas51 diapositivas
Link Building in 2017 - How to Build Links and Not Get Penalized by Google! por
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Razvan Gavrilas
56.9K vistas27 diapositivas
The Art of Visual Content and the Science That Makes it Convert por
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert Uberflip
233.5K vistas70 diapositivas

Destacado(20)

Using Analytics To Solve The Right Problems por Hiten Shah
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
Hiten Shah212.3K vistas
How to Conversion Rate Optimize Like There's No Tomorrow por Michael Stricker
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
Michael Stricker122.9K vistas
2017 State of Marketing Report por Manny Rivera
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
Manny Rivera45.1K vistas
Link Building in 2017 - How to Build Links and Not Get Penalized by Google! por Razvan Gavrilas
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Razvan Gavrilas56.9K vistas
The Art of Visual Content and the Science That Makes it Convert por Uberflip
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
Uberflip233.5K vistas
Why Visual Content Works por Matt Siltala
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
Matt Siltala208.8K vistas
Choosing easier. How businesses can improve the experience of choosing. por TED Talks
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
TED Talks90.4K vistas
How To Create Buyer Personas - Digital Olympus por Gianluca Fiorelli
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital Olympus
Gianluca Fiorelli123.3K vistas
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits por Hiten Shah
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Hiten Shah279.5K vistas
How To Suck at Marketing por HubSpot
How To Suck at MarketingHow To Suck at Marketing
How To Suck at Marketing
HubSpot247.5K vistas
Secrets to building an actionable audience por Mark Schaefer
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
Mark Schaefer221.1K vistas
The Top 10 Most Remarkable Marketing Campaigns EVER por HubSpot
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
HubSpot1.2M vistas
8 Free Types of Marketing Strategies por Brian Downard
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
Brian Downard233.5K vistas
Tips, Tools and Templates To Build Your Content Marketing Strategy por Michael Brenner
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
Michael Brenner272.5K vistas
3 Ingredients to Spice Up Your Content Marketing por Semrush
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing
Semrush235.1K vistas
Why SEO That Used to Work, Fails por Rand Fishkin
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
Rand Fishkin216K vistas
Psychology Hacks to Boost your Marketing por Moving Targets
Psychology Hacks to Boost your MarketingPsychology Hacks to Boost your Marketing
Psychology Hacks to Boost your Marketing
Moving Targets263.4K vistas

Similar a Optimizing Your Content Marketing and Blog for Conversions

Google loves WordPress - Blogging For SEO WordCamp NYC 2012 por
Google loves WordPress - Blogging For SEO WordCamp NYC 2012Google loves WordPress - Blogging For SEO WordCamp NYC 2012
Google loves WordPress - Blogging For SEO WordCamp NYC 2012Organical - The SEO Experts
10.2K vistas37 diapositivas
Unt 2014 everything i wish i had known about online marketing in college2 por
Unt 2014 everything i wish i had known about online marketing in college2Unt 2014 everything i wish i had known about online marketing in college2
Unt 2014 everything i wish i had known about online marketing in college2Saffire
401 vistas123 diapositivas
9 Ways to Optimize LinkedIn for Your SMB por
9 Ways to Optimize LinkedIn for Your SMB9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMBDave Kerpen
1.2K vistas36 diapositivas
Source Like A Boss: Recruiting in 2016 por
Source Like A Boss: Recruiting in 2016Source Like A Boss: Recruiting in 2016
Source Like A Boss: Recruiting in 2016Marie Burns
881 vistas25 diapositivas
How To Source Like A Boss por
How To Source Like A BossHow To Source Like A Boss
How To Source Like A BossRecruitDC
3.1K vistas25 diapositivas
Social Media for Mortgage and Title Companies por
Social Media for Mortgage and Title CompaniesSocial Media for Mortgage and Title Companies
Social Media for Mortgage and Title CompaniesDavid A. Pride
192 vistas51 diapositivas

Similar a Optimizing Your Content Marketing and Blog for Conversions(20)

Unt 2014 everything i wish i had known about online marketing in college2 por Saffire
Unt 2014 everything i wish i had known about online marketing in college2Unt 2014 everything i wish i had known about online marketing in college2
Unt 2014 everything i wish i had known about online marketing in college2
Saffire401 vistas
9 Ways to Optimize LinkedIn for Your SMB por Dave Kerpen
9 Ways to Optimize LinkedIn for Your SMB9 Ways to Optimize LinkedIn for Your SMB
9 Ways to Optimize LinkedIn for Your SMB
Dave Kerpen1.2K vistas
Source Like A Boss: Recruiting in 2016 por Marie Burns
Source Like A Boss: Recruiting in 2016Source Like A Boss: Recruiting in 2016
Source Like A Boss: Recruiting in 2016
Marie Burns881 vistas
How To Source Like A Boss por RecruitDC
How To Source Like A BossHow To Source Like A Boss
How To Source Like A Boss
RecruitDC3.1K vistas
Social Media for Mortgage and Title Companies por David A. Pride
Social Media for Mortgage and Title CompaniesSocial Media for Mortgage and Title Companies
Social Media for Mortgage and Title Companies
David A. Pride192 vistas
11 Ways to Optimize LinkedIn for Business por Black Marketing
11 Ways to Optimize LinkedIn for Business 11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business
Black Marketing167 vistas
11 Ways to Optimise LinkedIn for Business por Black Marketing
11 Ways to Optimise LinkedIn for Business11 Ways to Optimise LinkedIn for Business
11 Ways to Optimise LinkedIn for Business
Black Marketing167 vistas
11 Ways to Optimize LinkedIn for Business por Dave Kerpen
11 Ways to Optimize LinkedIn for Business11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business
Dave Kerpen42.7K vistas
11 Ways to Optimize LinkedIn for Business por Likeable Local
11 Ways to Optimize LinkedIn for Business11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business
Likeable Local236 vistas
Building a Business's Digital Presence: A Local Guide por DragonSearch
Building a Business's Digital Presence: A Local GuideBuilding a Business's Digital Presence: A Local Guide
Building a Business's Digital Presence: A Local Guide
DragonSearch 439 vistas
This is Why No One Reads Your Newsletter - Updated March 2014 por Here's My Chance
This is Why No One Reads Your Newsletter - Updated March 2014This is Why No One Reads Your Newsletter - Updated March 2014
This is Why No One Reads Your Newsletter - Updated March 2014
Here's My Chance647 vistas
Growing your channels and engagement on a budget por CharityComms
Growing your channels and engagement on a budgetGrowing your channels and engagement on a budget
Growing your channels and engagement on a budget
CharityComms1.1K vistas
11 Ways to Optimize Linked in for Business por Likeable Local
11 Ways to Optimize Linked in for Business11 Ways to Optimize Linked in for Business
11 Ways to Optimize Linked in for Business
Likeable Local219 vistas
How to Create Viral Content on LinkedIn and Drive Massive Inbound Leads por Sales Hacker
How to Create Viral Content on LinkedIn and Drive Massive Inbound LeadsHow to Create Viral Content on LinkedIn and Drive Massive Inbound Leads
How to Create Viral Content on LinkedIn and Drive Massive Inbound Leads
Sales Hacker306 vistas
7 steps to influence and grow a following on Instagram with Devani Freeman. por Devani Freeman
7 steps to influence and grow a following on Instagram with Devani Freeman.7 steps to influence and grow a following on Instagram with Devani Freeman.
7 steps to influence and grow a following on Instagram with Devani Freeman.
Devani Freeman574 vistas
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng... por BillieHillier
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...
BillieHillier3.8K vistas

Más de Kissmetrics on SlideShare

How to Turn First Time Buyers into High Value All Star Customers por
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersKissmetrics on SlideShare
11.4K vistas25 diapositivas
32 Ways to Boost Engagement and Sales on Your eCommerce Site por
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce SiteKissmetrics on SlideShare
11.4K vistas56 diapositivas
The Perfect Email Remarketing Strategy for eCommerce por
The Perfect Email Remarketing Strategy for eCommerceThe Perfect Email Remarketing Strategy for eCommerce
The Perfect Email Remarketing Strategy for eCommerceKissmetrics on SlideShare
11K vistas40 diapositivas
Achieve high growth by keeping customers coming back to your ecommerce website por
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
10.3K vistas52 diapositivas
Understanding your customer psychographics without surveys or spending a lot ... por
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
11K vistas34 diapositivas
How to Smarten Up Your Email Onboarding por
How to Smarten Up Your Email OnboardingHow to Smarten Up Your Email Onboarding
How to Smarten Up Your Email OnboardingKissmetrics on SlideShare
10.9K vistas59 diapositivas

Más de Kissmetrics on SlideShare(20)

Achieve high growth by keeping customers coming back to your ecommerce website por Kissmetrics on SlideShare
Achieve high growth by keeping customers coming back to your ecommerce websiteAchieve high growth by keeping customers coming back to your ecommerce website
Achieve high growth by keeping customers coming back to your ecommerce website
Understanding your customer psychographics without surveys or spending a lot ... por Kissmetrics on SlideShare
Understanding your customer psychographics without surveys or spending a lot ...Understanding your customer psychographics without surveys or spending a lot ...
Understanding your customer psychographics without surveys or spending a lot ...
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors por Kissmetrics on SlideShare
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To... por Kissmetrics on SlideShare
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To...
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year por Kissmetrics on SlideShare
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
How to build a framework for customer empathy: Learning from a company that d... por Kissmetrics on SlideShare
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
Get on the bus with your prospects and join their journey to become your cust... por Kissmetrics on SlideShare
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa... por Kissmetrics on SlideShare
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ... por Kissmetrics on SlideShare
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An... por Kissmetrics on SlideShare
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...

Último

SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa... por
SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...
SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...Daniel Pirciu
6 vistas19 diapositivas
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com) por
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Daniel Pirciu
7 vistas9 diapositivas
"SEO Mastery: Top 10 Tools used by every expert for improving Websites" por
 "SEO Mastery: Top 10 Tools used by every expert for improving Websites" "SEO Mastery: Top 10 Tools used by every expert for improving Websites"
"SEO Mastery: Top 10 Tools used by every expert for improving Websites"Beacon Coders
5 vistas11 diapositivas
First 30 days of Your CRO Program por
First 30 days of Your CRO ProgramFirst 30 days of Your CRO Program
First 30 days of Your CRO ProgramVWO
57 vistas57 diapositivas
How to create and present logo. pdf por
How to create and present logo. pdfHow to create and present logo. pdf
How to create and present logo. pdfGaurav Singh
20 vistas16 diapositivas
Branding Proposal for Company.pptx por
Branding Proposal for Company.pptxBranding Proposal for Company.pptx
Branding Proposal for Company.pptxDSOMGuy
5 vistas10 diapositivas

Último(20)

SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa... por Daniel Pirciu
SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...
SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...
Daniel Pirciu6 vistas
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com) por Daniel Pirciu
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Daniel Pirciu7 vistas
"SEO Mastery: Top 10 Tools used by every expert for improving Websites" por Beacon Coders
 "SEO Mastery: Top 10 Tools used by every expert for improving Websites" "SEO Mastery: Top 10 Tools used by every expert for improving Websites"
"SEO Mastery: Top 10 Tools used by every expert for improving Websites"
Beacon Coders5 vistas
First 30 days of Your CRO Program por VWO
First 30 days of Your CRO ProgramFirst 30 days of Your CRO Program
First 30 days of Your CRO Program
VWO57 vistas
How to create and present logo. pdf por Gaurav Singh
How to create and present logo. pdfHow to create and present logo. pdf
How to create and present logo. pdf
Gaurav Singh20 vistas
Branding Proposal for Company.pptx por DSOMGuy
Branding Proposal for Company.pptxBranding Proposal for Company.pptx
Branding Proposal for Company.pptx
DSOMGuy5 vistas
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE] por Nabeela Moosakutty
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]
QMS SOP [QUALITY MANAGEMENT SYSTEM - STANDARD OPERATING PROCEDURE]
Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction... por Rio Ichikawa
Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction...Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction...
Bridging the Gap: How SEO and CRO Work Together to Maximize User Satisfaction...
Rio Ichikawa141 vistas
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf por VWO
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfTurning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf
VWO46 vistas
Monetizing Your Newsletter with Affiliate Marketing por David Clayton
Monetizing Your Newsletter with Affiliate MarketingMonetizing Your Newsletter with Affiliate Marketing
Monetizing Your Newsletter with Affiliate Marketing
David Clayton8 vistas
November 2023 - Partners meeting group por Vbout.com
November 2023 - Partners meeting groupNovember 2023 - Partners meeting group
November 2023 - Partners meeting group
Vbout.com26 vistas
Weekly Media Update_28_11_2023.pdf por BalmerLawrie
Weekly Media Update_28_11_2023.pdfWeekly Media Update_28_11_2023.pdf
Weekly Media Update_28_11_2023.pdf
BalmerLawrie14 vistas
E-commerce Marketing por Nabil Abidi
E-commerce MarketingE-commerce Marketing
E-commerce Marketing
Nabil Abidi62 vistas
Performance Max Pros and Cons por akisselev
Performance Max Pros and ConsPerformance Max Pros and Cons
Performance Max Pros and Cons
akisselev5 vistas
BLOOM_November2023.pdf por BalmerLawrie
BLOOM_November2023.pdfBLOOM_November2023.pdf
BLOOM_November2023.pdf
BalmerLawrie59 vistas

Optimizing Your Content Marketing and Blog for Conversions