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experiment. Experiments
Customer
Problem
Solution
Riskiest
Assumption
Success
Criterion
Result
1 2 3 4 5
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 5 Min
Time Limit: 10 Min
Hypothesis:
will result
least
core to the
VESPA
BUYERS
CRAIGSLIST
RELYING
ON OIL
CARE
ABOUT
ENVIRON-MENT
INTERVIEW
5 / 20
GET OUT OF THE BUILDING!
DIFFICULT
COMMUTE
SEEING
BENEFIT
SAFETY
ONE-PAGER
+ TRIAL
NO VESPA
FRIENDS
INTERVIEW
8 / 10
DIFFICULT
COMMUTE
TOO
EXPENSIVE
IDENTITY
RISK
RENT VESPA
BEFORE BUY
PAY $250 /
MONTH
SELL
15 EMAILS 2
HOURS

Publicado en: PYMES y liderazgo, Marketing
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