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Welcome!
Breaking down silos:
Integrating marketing and
fundraising departments
Sarah Durham
CEO, Big Duck
@BigDuckSarah
@BigDuck
Kivi Leroux Miller
CEO, Nonprofit Marketing Guide
@npmktgd
@kivilm
Hannah B. Kim
Director of
Communications
Harlem RBI &
DREAM Charter School
@harlemrbi
@hannahbaekk
Harlem RBI
org chart
DIGITAL
STRATEGY
COORDINATOR
CHIEF
DEVELOPMENT
OFFICER
COMMUNICATIONS
ASSISTANT
DIRECTOR OF
SPECIAL
EVENTS
DIRECTOR OF
COMMUNICATIONS
DEVELOPMENT
OFFICER
DIRECTOR OF
INSTITUTIONAL
GIVING
MANAGER OF
CORPORATE
PARTNERS
SPECIAL
EVENTS
MANAGER
MANAGER OF
INSTITUTIONAL
GIVING
GRANTS
ASSISTANT
DATABASE
ASSOCIATE
SPECIAL
EVENTS
MANAGER
EXECUTIVE
DIRECTOR
Anysa Holder
Director of Marketing,
Easterseals New Jersey
@eastersealsnj
@socialnys
Easterseals New Jersey org chart
President and CEO
Chief of
Finance
Chief of
Advancement
Chief of Human
Resources
Chief of
Programs
Director of
Marketing
NEW!
Director of Fundraising
vStewardship
Manager
Special Events
Manager
Web
Developer
Graphics
Designer
Content
Specialist
Development
Coordinator
Cindy Olnick
Director of Communications,
Los Angeles Conservancy
@laconservancy
President and CEO
Los Angeles Conservancy
Advocacy
Director
Communications
Director
Development
Director
Education
Director
Digital
Comm.
Manager
PR and
Marketing
Manager
Salesforce
Admin.
(P-T)
Dev.
Manager
Mem.
Associate
#17NTCteam
Common Flash Points
• Who defines the goals?
• Who creates the workload?
–Org Chart v. Org Culture
• How are conflicts resolved?
npmg.us/2017
• 20% of Teams
• Prioritizes small-medium
donors, major donors, and
events more than others
• Most collaborative model
• Great model for nonprofits
raising money from
individuals
• Works well where
fundraising is primary goal
for external
communications.
• 18% of Teams
• Great model when
funding comes from
grants, fees, and/or
major donors
• Good with tight
partnership with a
“separate but equal”
development
department (e.g.
advocacy-driven comms
& development)
• Most confident in skills.
• 18% of Teams
• Tend to be bigger
teams at very large
nonprofits
• Brand managers
• “Content mill” for other
departments
• Full of skilled
specialists, but they do
not drive strategy
• 19% of Teams
• Tend to be smaller,
understaffed teams
(most often just one
person)
• More likely to focus
on PR and events
• Most scattered; not
as strategic
• Least confident in
skills
#17NTCteam
Question #1 for the Panel
What’s the toughest part of
integrating marketing and
fundraising work at your
organization? How do you manage
that?
#17NTCteam
Question #2 for the Panel
What are you doing now that you
wish you had been doing 2 or 3
years ago?
#17NTCteam
Your Questions
for the Panel?
#17NTCteam
Break Out Discussion
Let’s get into 5 groups.
Each of us will be in a cluster to
discuss the first two questions for 20
minutes in smaller groups.
#17NTCteam
20-Minute Break Out Discussion
What’s the toughest part of integrating
marketing and fundraising work at your
organization? How do you manage that?
What are you doing now that you wish you
had been doing 2 or 3 years ago?
#17NTCteam
Let’s report out!
#17NTCteam
Panelists, what’s your
parting advice?
Thank You!

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#17NTCteam Breaking down silos

  • 1. Welcome! Breaking down silos: Integrating marketing and fundraising departments
  • 2. Sarah Durham CEO, Big Duck @BigDuckSarah @BigDuck
  • 3. Kivi Leroux Miller CEO, Nonprofit Marketing Guide @npmktgd @kivilm
  • 4. Hannah B. Kim Director of Communications Harlem RBI & DREAM Charter School @harlemrbi @hannahbaekk
  • 5. Harlem RBI org chart DIGITAL STRATEGY COORDINATOR CHIEF DEVELOPMENT OFFICER COMMUNICATIONS ASSISTANT DIRECTOR OF SPECIAL EVENTS DIRECTOR OF COMMUNICATIONS DEVELOPMENT OFFICER DIRECTOR OF INSTITUTIONAL GIVING MANAGER OF CORPORATE PARTNERS SPECIAL EVENTS MANAGER MANAGER OF INSTITUTIONAL GIVING GRANTS ASSISTANT DATABASE ASSOCIATE SPECIAL EVENTS MANAGER EXECUTIVE DIRECTOR
  • 6. Anysa Holder Director of Marketing, Easterseals New Jersey @eastersealsnj @socialnys
  • 7. Easterseals New Jersey org chart President and CEO Chief of Finance Chief of Advancement Chief of Human Resources Chief of Programs Director of Marketing NEW! Director of Fundraising vStewardship Manager Special Events Manager Web Developer Graphics Designer Content Specialist Development Coordinator
  • 8. Cindy Olnick Director of Communications, Los Angeles Conservancy @laconservancy
  • 9. President and CEO Los Angeles Conservancy Advocacy Director Communications Director Development Director Education Director Digital Comm. Manager PR and Marketing Manager Salesforce Admin. (P-T) Dev. Manager Mem. Associate
  • 10. #17NTCteam Common Flash Points • Who defines the goals? • Who creates the workload? –Org Chart v. Org Culture • How are conflicts resolved?
  • 12. • 20% of Teams • Prioritizes small-medium donors, major donors, and events more than others • Most collaborative model • Great model for nonprofits raising money from individuals • Works well where fundraising is primary goal for external communications. • 18% of Teams • Great model when funding comes from grants, fees, and/or major donors • Good with tight partnership with a “separate but equal” development department (e.g. advocacy-driven comms & development) • Most confident in skills. • 18% of Teams • Tend to be bigger teams at very large nonprofits • Brand managers • “Content mill” for other departments • Full of skilled specialists, but they do not drive strategy • 19% of Teams • Tend to be smaller, understaffed teams (most often just one person) • More likely to focus on PR and events • Most scattered; not as strategic • Least confident in skills #17NTCteam
  • 13.
  • 14. Question #1 for the Panel What’s the toughest part of integrating marketing and fundraising work at your organization? How do you manage that? #17NTCteam
  • 15. Question #2 for the Panel What are you doing now that you wish you had been doing 2 or 3 years ago? #17NTCteam
  • 16. Your Questions for the Panel? #17NTCteam
  • 17. Break Out Discussion Let’s get into 5 groups. Each of us will be in a cluster to discuss the first two questions for 20 minutes in smaller groups. #17NTCteam
  • 18. 20-Minute Break Out Discussion What’s the toughest part of integrating marketing and fundraising work at your organization? How do you manage that? What are you doing now that you wish you had been doing 2 or 3 years ago? #17NTCteam