1. Extension Master Gardener Blog Karen Jeannette Community of Practice Support eXtension Initiative @kjeannette http://www.slideshare.net/kjjeannette

2. CHNC Objectives http://www.extension.org/pages/13730/consumer-horticulture-national-committee#Objectives_of_the_CHNC

3. Extension Master Gardener Blog

4. Extension Master Gardener Blog http://blogs.extension.org/mastergardener/ http://blogs.extension.org/mastergardener/

6. Get Familiar with Fuzzy Goals http://www.flickr.com/photos/escariao/4717165399/

7. Fuzzy Goals Learn, share, interaction Internal: Core values, goals, team development Brand recognition Referrals & Networking

8. Email updates Flickr Print Blog Websites Slide-share Facebook RSS, Widgets & Links Twitter

9. Top Referrals (Overall)

10. EMG Social Media Training Information Access site: http://campus.extension.org ‘Organizational Training’ ‘National EMG Social Media Training and Resource Site’ Questions? Contact Karen Jeannette. Karen.jeannette@extension.org

11. Master Gardeners blogging!

12. Blog PostsJune 9 – Sept 8 http://blogs.extension.org/mastergardener Useful Tools for Learning in the Garden: QR Codes and Readers Vegetable Varieties for Gardeners: An Indispensable Tool Containers can add color to help beat the summer blahs! Master Gardeners Involved in Nourishing North Carolina through Community Garden Partnerships Study on Urban Soil Lead in Chicago Community Gardens Declining Vegetable Variety Diversity Diversifying Gardens with Heirloom Vegetables; Cooperative Extension Provides Research, Facts, How-to Information Fire Ant Resources for Extension Master Gardeners

13. Summer 2011 Source: Google Analytics Statistics from April 1, 2010 – June 21, 2011

14. Returning Visitors 6225

15. Tracking Success with Google Analytics (blog) and Bit.ly (Twitter) links Low-cost online courses/modules e.g. Intro to Diagnostics 3170 v* /1268 rv e.g. Late Blight 550 v /219 rv Diagnostics links/decision aids organic gardening, sustainable gardening Stories for Niche Groups Factoids for niche groups Where to find an Ext. Master Gardener? *v = visitor, rv=returning visitor

16. Comments (~125)

17. Conversations aren’t always where they start (on the blog that is)…

18. Words from blog posts http://www.wordle.net/create

19. Creative Commons Attribution 2.0 Generic http://www.flickr.com/photos/fauxto_dkp/2915425151/ Volunteering Educational resources Training Webinars Projects Events

20. What’s Next? …Continue strategy development with social media team …Recruitment of blog post contributors Focus Invitation: Extension Specialists/Agents What’s unique about program/research? What are we learning that we should all learn? ….Increase links and referrals with local programs ….Social Media Team—Extension Master Gardener Reporters

21. Key and SupportingParticipants Thus Far Rick Durham, CHNC, University of Kentucky Monica David, CHNC, University of Illinois Lynette Spicer, eXtension, Iowa State Extension Master Gardener Terri James, EMG Coordinator, University of Nebraska Lincoln Jennifer Bousselot, EMG Coordinator, Iowa State Extension IvelinDenev, eXtension Content Staff Daniel Nall, eXtension Engineering eXtension Staff Connie Schultz, Extension Master Gardener, North Carolina Karen Doyle, Extension Master Gardener & MG Coordinator, Virginia Eileen Kane, Extension Master Gardener, Arizona Maggie Lawrence, Extension Master Gardener & Communications Specialist, Auburn University

22. EMG Social Media- Join Us & Interact - Blog: http://blogs.extension.org/mastergardener/ Facebook: https://www.facebook.com/extensionmastergardener Twitter: @eXEMG (http://twitter.com/#!/eXEMG)