2. Outline:
n Defining Marketing Channels
n Importance of Marketing Channels
n Understand Customer Needs
n Role of Marketing Channels
n Channel Design Decisions
n Establish Objectives & Constraints
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4. Designing and Managing
Integrated Marketing
Channels
(10 Things to Remember)
www.kristofjongco.blogspot.com
5. Outline:
n Defining Marketing Channels
n Importance of Marketing Channels
n Understand Customer Needs
n Role of Marketing Channels
n Channel Design Decisions
n Establish Objectives & Constraints
www.kristofjongco.blogspot.com
6. 1. Marketing Channels
Means by which firms attempt to inform, persuade,
and remind consumers, directly or indirectly, about
the products and brands they sell
7. Outline:
n Communication Platforms
n Importance of Marketing Channels
n Understand Customer Needs
n Role of Marketing Channels
n Channel Design Decisions
n Establish Objectives & Constraints
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8. 2. Importance of Marketing
Channels
New Ideas Increase Profits
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9. Outline:
n Communication Platforms
n Importance of Marketing Channels
n Understand Customer Needs
n Role of Marketing Channels
n Channel Design Decisions
n Establish Objectives & Constraints
www.kristofjongco.blogspot.com
11. Outline:
n Communication Platforms
n Importance of Marketing Channels
n Understand Customer Needs
n Role of Marketing Channels
n Channel Design Decisions
n Establish Objectives & Constraints
www.kristofjongco.blogspot.com
13. Outline:
n Communication Platforms
n Importance of Marketing Channels
n Understand Customer Needs
n Role of Marketing Channels
n Channel Design Decisions
n Establish Objectives & Constraints
www.kristofjongco.blogspot.com
15. Outline:
n Communication Platforms
n Importance of Marketing Channels
n Understand Customer Needs
n Role of Marketing Channels
n Channel Design Decisions
n Establish Objectives & Constraints
www.kristofjongco.blogspot.com
18. 7.Identify & Evaluate Major
Channel Alternatives
Selective Distribution Exclusive Distribution Intensive Distribution
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