Competitive Advantage Through Ethics

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English version of presentation held at Yggdrasil 2008 by Ingrid Tofte & Karl Johan Sæth of 15 meanings

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MEANINGFUL DESIGN COMPETITIVE ADVANTAGE THROUGH ETHICS 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Lillehammer, Yggdrasil 2008 INGRID TOFTE & KARL JOHAN SÆTH 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Karl Johan Sæth ,[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Ingrid Tofte ,[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

IA SUMMIT 2008 IN MIAMI 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

WHY DO WE WANT TO TALK ABOUT ETHICS? 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Did they know what they were doing? 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Evolution of innovation and consumer demand Shedroff et al. “Making Meaning” - 2006 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Starbucks represents something beyond a cup of coffee ,[object Object],[object Object],[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

WHAT IS ETHICS? 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

What is ethics? ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Three ethical spheres ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Spheres of ethics: Personal 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Spheres of ethics: Social 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Spheres of ethics: Global 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

ETHICS IN DESIGN 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

COMPETITIVE ADVANTAGE THROUGH ETHICS 06/05/09

Three examples from Miami ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Vinmonopolet – Designing within a restricted domain with defined ethics ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Egmont Univers – Design guided by ethics ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

SFT CO2 – Making change through ethics? ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

The examples illustrate: ,[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

COMPETITIVE ADVANTAGE THROUGH ETHICS 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Implications ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Model: Facebook Beacon 06/05/09 Ethical aspect COMPETITIVE ADVANTAGE THROUGH ETHICS Facebook Beacon Business req. User req. ! ! ! Ethical sphere Global Social Personal

Ethical aspects - Facebook Beacon ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

A METHODOLOGY OF ETHICS… 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

If there exists ethical spheres with principles of conduct, we should be able to identify the ethical aspects of a product or service 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

Model - generic 06/05/09 Ethical aspects COMPETITIVE ADVANTAGE THROUGH ETHICS Ethics req. Product/service Business req. User req. ! ! ! Ethical spheres Global Social Personal

Working with ethics ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

06/05/09 Product/ service Technical req. Contextual analysis Organizational capabilities Visually pleasing User req. Business req. Ethics req. COMPETITIVE ADVANTAGE THROUGH ETHICS

Ethics versus user experiences ,[object Object],[object Object],[object Object],06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

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The six step guide to practical project management

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Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

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Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Competitive Advantage Through Ethics

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2. Lillehammer, Yggdrasil 2008 INGRID TOFTE & KARL JOHAN SÆTH 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

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9. 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

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11. 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

12. 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

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15. 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

16. WHAT IS ETHICS? 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

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19. Spheres of ethics: Personal 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

20. Spheres of ethics: Social 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

21. Spheres of ethics: Global 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

22. ETHICS IN DESIGN 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

23. COMPETITIVE ADVANTAGE THROUGH ETHICS 06/05/09

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28. COMPETITIVE ADVANTAGE THROUGH ETHICS 06/05/09

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32. COMPETITIVE ADVANTAGE THROUGH ETHICS 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

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34. 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

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37. A METHODOLOGY OF ETHICS… 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

38. If there exists ethical spheres with principles of conduct, we should be able to identify the ethical aspects of a product or service 06/05/09 COMPETITIVE ADVANTAGE THROUGH ETHICS

39. Model - generic 06/05/09 Ethical aspects COMPETITIVE ADVANTAGE THROUGH ETHICS Ethics req. Product/service Business req. User req. ! ! ! Ethical spheres Global Social Personal

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41. 06/05/09 Product/ service Technical req. Contextual analysis Organizational capabilities Visually pleasing User req. Business req. Ethics req. COMPETITIVE ADVANTAGE THROUGH ETHICS

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43. more meaning

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Competitive Advantage Through Ethics

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