1. Thanks for visiting our webinar page.
We will begin at 12:30pm Eastern!
TURBO CHARGING THE
TWITTER CONVERSATIONS WITH YOUR TRIBE
Kenny Jahng
Big Click Syndicate LLC // www.KennyJahng.com
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2. TURBO CHARGING THE
TWITTER CONVERSATIONS WITH YOUR TRIBE
Kenny Jahng
Big Click Syndicate LLC // www.KennyJahng.com
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3. CONTINUING THE CONVERSATION
ABOUT SOCIAL MEDIA IN THE
ENTREPRENEURSHIP CONTEXT
• Steering Committee for Redeemer's
Center for Faith & Work Entrepreneurship
Initiative
• Strategic
Communications Advisory &
Digital Coaching - Big Click Syndicate LLC
• 2011 Ei Forum at World Trade Ctr in NYC
- Social Media Breakout Session
•5 C's Framework for Digital Engagement
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4. 5 CRITICAL C'S FOR DIGITAL
ENGAGEMENT
• Connect: finding the most appropriate people to connect with online to
engage regarding your brand and industry niche
• Converse: offering engaging and relevant topics to the Twitterverse
• Community: cultivating participation, cross-group dialogue, and content
contributions
• Collaborate: empowering supporters of your brand, vision or movement to
take on ownership of the core values, messaging and spreading of ideas you
and your enterprise stands for
• Convert: your tribe begins to take on real word of mouse. Referrals,
testimonies, reviews and sharing of your cornerstone content brings in new
people into the Connect pipeline and continue the cycle across all 5 C's
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5. TODAY'S WEBINAR TARGETS
TWITTER TACTICS
• Puttingtoday's presentation
into context of bigger
picture of strategic planning
for communications
•5 C's Framework -- this
conversation zeros in on the
CONVERSE part of the
puzzle
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6. 5 C'S FRAMEWORK:
CONVERSE
AUTHENTIC CONVERSATION &
ENGAGEMENT REQUIRES 3 THINGS:
1. Tweeps - target the people you want to converse with online
2. Topics - offer subject matter that distinguishes you and/or your
organization; focused curation for thought-leadership
3. Tools - figure out how you are going to get all of this done
efficiently and in a way that doesn't disrupt your workflow
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7. CONVERSATION: THE TWEEPS
• Find people that have
common interests. Search
proactively for people who
self-identify themselves
• Serviceslike
www.WeFollow.com
let you search profiles by
keyword tagging
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8. CONVERSATION: THE TWEEPS
• Usegeography as a filter to find
people to converse with and/or
influence
• Especially
important if you
have physical retail or
geographic service regions
• www.Twellow.com finds
people based on location in
Twitter profiles
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9. CONVERSATION: THE TWEEPS
• Findthe tweeps already interested
in and talking about the niche
topics related to your business
• Twitter Lists: curated lists
that individuals build and maintain
www.bit.ly/twitterlistbasics
• www.Listorious.com
aggregates lists available to
browse and follow
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10. CONVERSATION: TOPICS
• Automate the process to find new content
that is relevant and fresh on a consistent
and regular basis
• Google Alerts: save keyword phrase
searches. Google will email you
whenever it finds new content that
matches.
• www.Twilert.com: scans tweets and
sends compiled list of mentions daily
• www.TweetBeep.com: similar to
Twilert service with hourly update
option
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11. CONVERSATION: TOPICS
• Real-time & near-time searching lets
you join in on what's trending now
• #hashtags: convenient way to filter
conversations regarding various
topics, people or events
• GoogleTrends: buzz topics
www.google.com/trends/hottrends
• www.TwitterFall.com: Realtime
twitter search updated dynamically
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12. CONVERSATION: TOPICS
• Filter
tweet streams by topic,
account/person or keywords
within dashboards
• TweetDeck: set up filter
columns, updated dynamically
• HootSuite: similarto
TweetDeck, but web-based
interface
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13. CONVERSATION: TOOLS
• All
in one dashboards
manages live threads, filters,
multiple accounts & users
• TweetDeck: local
application helps make sense
of multiple, simultaneous
functions & experiences.
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14. CONVERSATION: TOOLS
• Pre-schedulecontent publishing to
keep your stream active and
attractional
• HootSuite: similar to
TweetDeck, but web-based
interface - will publish even
when you are not connected.
Multi-user control.
• TweetDeck: allows scheduling
but has to be running to work
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15. CONVERSATION: TOOLS
• Non-time-sensitive content can be
spaced out into healthy pace with
buffering services so you don't
overload your followers with content.
• BufferApp: don't worry about
timing. The service adds to content
queue and publishes on your own
per-set times of day.
http://www.bit.ly/twitterbuffer
• Time.ly: buffers based in analysis
of your optimal posting times in
your history
http://www.timely.is
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16. 5 C'S FRAMEWORK:
CONVERSE
AUTHENTIC CONVERSATION &
ENGAGEMENT REQUIRES 3 THINGS:
1. Tweeps - target the people you want to converse with online
2. Topics - offer subject matter that distinguishes you and/or your
organization; focused curation for thought-leadership
3. Tools - figure out how you are going to get all of this done
efficiently and in a way that doesn't disrupt your workflow
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17. What did you learn?
What inspired you?
What is still challenging you?
CONNECT WITH ME
@godvertiser
@kennyjahng
@kkcoolj
www.kennyjahng.com
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18. Share your business' experience with Twitter
Let us know if today's webinar was helpful
Help identify what other topics, tactics or tools should be covered next
CONNECT WITH EI
Join the conversations on the
Ei Facebook Page & Ei LinkedIn Group
More info at www.faithandwork.org/ei
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