Presented at the Virtual Event Summit. How to build a virtual event team.

1. Building the Digital Events Team of
the Future:
Strategic Staffing, Outsourcing and Partnering
Kenny Lauer Barb DeMaria Phil Tierney
VP, Digital Experience SBM Live Events Director Integration Architect, IT
George P. Johnson Stamats Business Media Intel
Twitter: @kennyL
Room Twitter #VES11d

2. Strategist
Creative
Engagement
Producer
Technologist
YOUR TEAM
2

3. “
1
”
--Gertrude Stein?

4. ™
M.A.S.T.E.R Virtual Event Strategy
1
Mark your
audience Strategy Execution
M A S T E R
Assess Technology Review &
your Mapping Revisit
objectives
& goals
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential
4

5. 2
5

6. Outsource?
3
PLATFORM
6

7. Kenny
Phil
Barb
Building the Digital Events Team of the Future
7

8. Creative
Manager
Program/
Engagement Project
SME Manager
Digital
Stakeholder
Liaison
Team Webcaster
Producer Strategist

9. STRATEGY
FORMAT
ENGAGEMENT
MINDSET
CORE
RISK
EXPERIENCE
GEOGRAPHY

10. STRATEGY
FORMAT
ENGAGEMENT
MINDSET
CORE
RISK
EXPERIENCE
GEOGRAPHY

11. STRATEGY
FORMAT
ENGAGEMENT
MINDSET
CORE
RISK
EXPERIENCE
GEOGRAPHY

12. STRATEGY
FORMAT
ENGAGEMENT
MINDSET
CORE
RISK
EXPERIENCE
GEOGRAPHY

13. Building the Digital Events Team of
the Future:
Strategic Staffing, Outsourcing and Partnering
Phil
phil.e.tierney@intel.com
Kenny
Barb
@kennyL
barb.demaria@stamats.com
klauer@gpj.com
Who
are
we
again?
13

14. A ROADMAP FOR ACHIEVING THE VISION
“An Event is an event is an Event”
DISCOVER DEFINE DEVELOP DELIVER
Fully Define the Develop the Integrate the
understand strategy, content, experiences
the objectives resources, experiences and
of all touchpoints, and engagements,
stakeholders, activities, engagements and deliver
and assess communications, flawlessly
needs and experiences, and
feasibility technologies to
be employed
GPJ Confidential. Not to be distributed without written approval from GPJ.