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INTERNATIONALIZATION AND EXPORT
Opportunities und Challenges in the Digital Era
Klaus Haasis
CEO Combine Innovation GmbH Stuttgart - Rome
Coach @diversity European Idea Competition
Athens, 2014 February 25

!1
That's me .....

Klaus Haasis 

Creative Coach &

Business Angel


Combine Innovation GmbH, Stuttgart

18 years public-private 


Innovation Management

for Creative Industries & ICT

CEO MFG PUBLIC INNOVATION AGENY

8
4.
6.
1.
2.
7.
3.
5.
!3
INNOVATION AND INTERNATIONALIZATION
7 Opportunities and Challenges in the Digital Era
4. Aims of supporting cultural
and creative industries

-> progress economic,
ecological, social, 

democratic, wellbeing?

Diversity as a factor.

1. "export markets" 

for cultural and creative
industries?
2. Profit or Value Creation?

e.g. in the European Film
Sector

-> Public Funding and Private
Investments as Allies?

5. Innovation and ICT
technologies

-> understanding open source
6. Public administration dilemma

in supporting innovation

3. Sectors for export and
internationalisation

-> Understanding value
chains

7. Personcentered Coaching

-> Dealing with Uncertainty
!4
Value Chains in the Creative Industries
1
!7
!8
Ensuring diversity and inclusion is a process
that requires leveraging differences to be
more creative. Referring to “The Inclusion
Breakthrough” by Frederick A. Miller and
Judith H. Katz,


“Inclusive organizational cultures leverage
diversity by creating an environment with a
broader bandwidth of acceptable styles of
behavior and appearance, thereby
encouraging a greater range of
available paths to success.”
!9
!10
!11
!12
!13
!14
INNOVATION AND INTERNATIONALIZATION
7 Opportunities and Challenges in the Digital Era
4. Aims of supporting cultural
and creative industries

-> progress economic,
ecological, social, 

democratic, wellbeing?

Diversity as a factor.

1. "export markets" 

for cultural and creative
industries?
2. Profit or Value Creation?

e.g. in the European Film
Sector

-> Public Funding and Private
Investments as Allies?

5. Innovation and ICT
technologies

-> understanding open source
6. Public administration dilemma

in supporting innovation

3. Sectors for export and
internationalisation

-> Understanding value
chains

7. Personcentered Coaching

-> Dealing with Uncertainty
!15
Combine Innovation! 
Creative Coaching | Collaboration Architecture | 

Innovation Training | Business Angel Investments |

DE.SLIDESHARE.NET/KLAUSHAASIS |
DE.LINKEDIN.COM/IN/KLAUSHAASIS |
FACEBOOK.COM/KLAUSHAASIS |
KLAUSHAASIS@WEB.DE |
SKYPE KLAUS_HAASIS | 

KLAUS HAASIS Dipl. Ing. | Dipl. Journ. 

Systemic Coach DBVC | Person-Centered Counsellor GWG

COMBINE INNOVATION GmbH, Stuttgart - Germany
!16

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Financing creativity eu conference athens 2014 klaus haasis

  • 1. INTERNATIONALIZATION AND EXPORT Opportunities und Challenges in the Digital Era Klaus Haasis CEO Combine Innovation GmbH Stuttgart - Rome Coach @diversity European Idea Competition Athens, 2014 February 25 !1
  • 2. That's me .....
 Klaus Haasis 
 Creative Coach &
 Business Angel
 Combine Innovation GmbH, Stuttgart 18 years public-private 
 Innovation Management
 for Creative Industries & ICT CEO MFG PUBLIC INNOVATION AGENY 8
  • 4. INNOVATION AND INTERNATIONALIZATION 7 Opportunities and Challenges in the Digital Era 4. Aims of supporting cultural and creative industries
 -> progress economic, ecological, social, 
 democratic, wellbeing?
 Diversity as a factor. 1. "export markets" 
 for cultural and creative industries? 2. Profit or Value Creation?
 e.g. in the European Film Sector
 -> Public Funding and Private Investments as Allies? 5. Innovation and ICT technologies
 -> understanding open source 6. Public administration dilemma
 in supporting innovation 3. Sectors for export and internationalisation
 -> Understanding value chains 7. Personcentered Coaching
 -> Dealing with Uncertainty !4
  • 5. Value Chains in the Creative Industries
  • 6. 1
  • 7. !7
  • 8. !8
  • 9. Ensuring diversity and inclusion is a process that requires leveraging differences to be more creative. Referring to “The Inclusion Breakthrough” by Frederick A. Miller and Judith H. Katz, “Inclusive organizational cultures leverage diversity by creating an environment with a broader bandwidth of acceptable styles of behavior and appearance, thereby encouraging a greater range of available paths to success.” !9
  • 10. !10
  • 11. !11
  • 12. !12
  • 13. !13
  • 14. !14
  • 15. INNOVATION AND INTERNATIONALIZATION 7 Opportunities and Challenges in the Digital Era 4. Aims of supporting cultural and creative industries
 -> progress economic, ecological, social, 
 democratic, wellbeing?
 Diversity as a factor. 1. "export markets" 
 for cultural and creative industries? 2. Profit or Value Creation?
 e.g. in the European Film Sector
 -> Public Funding and Private Investments as Allies? 5. Innovation and ICT technologies
 -> understanding open source 6. Public administration dilemma
 in supporting innovation 3. Sectors for export and internationalisation
 -> Understanding value chains 7. Personcentered Coaching
 -> Dealing with Uncertainty !15
  • 16. Combine Innovation! Creative Coaching | Collaboration Architecture | 
 Innovation Training | Business Angel Investments | DE.SLIDESHARE.NET/KLAUSHAASIS | DE.LINKEDIN.COM/IN/KLAUSHAASIS | FACEBOOK.COM/KLAUSHAASIS | KLAUSHAASIS@WEB.DE | SKYPE KLAUS_HAASIS | KLAUS HAASIS Dipl. Ing. | Dipl. Journ. 
 Systemic Coach DBVC | Person-Centered Counsellor GWG
 COMBINE INNOVATION GmbH, Stuttgart - Germany !16