SlideShare una empresa de Scribd logo
1 de 12
Descargar para leer sin conexión
Email Teardown
Memorial Day 2017
According to a 2011 Experian study,
transactions rates for Memorial Day campaigns
are 35.5% higher than Black Friday emails
and 16.1% higher than Cyber Monday emails.
Memorial Day has become a huge shopping holiday.
It seemed like a great opportunity to round up our favorite Memorial
Day emails and tear em’ down!
Email #1: Michaels
Michaels is the mecca for DIY materials. They have everything from
arts, crafts, framing, floral, wall decor, and more. You name it and they
probably have it.
● Founded in 1973
● 1000+ stores nationwide
● Has some kickass emails
Diving in: Michaels
Very clear CTA right at the top of
the email. If you’ve been waiting for
a Michael’s discount, then you
know you’ve opened the right
email
Theme is on point. Make it
red, white, & blue with
Michaels. I like it.
Subject line: Memorial Day Doorbusters Continue!
Nice subject line. I
definitely want to know
what the doorbusters are.
Try A/B testing using
either the 20% discount
or free gift.
Diving in: Michaels
The deals are really eye
catching.
DEALS DEALS DEALS!!!
Segmenting based on
past purchases will help
tone back on the amount
of deals
Diving in: Michaels MORE DEALS!!!!
Loving the free
gift! I feel like it’s
a reward for
getting this far
into the email
There are way too
many deals here.
I feel overwhelmed
which might make me
just close the email
Diving in: Michaels
LIL JON!! Random but
awesome
Might want to turn this
into it’s own email.
Doesn’t have much to do
with Memorial Day
Great catatorgizion. Gives them
an opportunity to segment based
on what people are clicking on
Overall, I think the email offered a
lot. It started off strong with a great
CTA and ended with a Lil Jon video.
I would recommend cutting the
email in half and only include the
big deals. The email felt like a lot
and I doubt anyone makes it to
the bottom.
Email #2: Birchbox
● Founded in 2010 by two Harvard MBA grads
● VC backed. To date have raised $71.9m
Birchbox is an online monthly box subscription services that offers
curated beauty products for men and women.
Birchbox Love that emoji!
Overall very clean looking email!
Spelling mistake in the subject line...
“Get 30% off brand new items in our
Sale Category?"
This is complicated CTA!
Birchbox could provide some
examples of products included in
the sale!
● Company funds peteducation.com
● Founded in 1983, online in 1998
Email #3: Drs. Foster and Smith
Drs. Foster and Smith is an online business that sells pet supplies.
The company was started by three veterinarians.
Drs. Foster and Smith
Great use of humor!
Cute! Photos are nice links to categories.
Subject line is confusing...
The email looks like it has a lot of buttons
but none are really buttons.
The blue on blue for the main CTA could be
improved with a different color.
So many fonts and colors being used.
It feels pretty cluttered.
They could segment by type of pet you
have or what you have purchased before.
Dynamic product recommendations
would be good for pet supplies!

Más contenido relacionado

La actualidad más candente

5 tips to increase e-commerce sales with relevant content
5 tips to increase e-commerce sales with relevant content5 tips to increase e-commerce sales with relevant content
5 tips to increase e-commerce sales with relevant contentJoão Romão
 
Are You Treating Your Emails As Shed or Mansions?
Are You Treating Your Emails As Shed or Mansions?Are You Treating Your Emails As Shed or Mansions?
Are You Treating Your Emails As Shed or Mansions?DVFX
 
Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)
Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)
Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)Seller Labs
 
Newsletter Marketing for your eCommerce Website
Newsletter Marketing for your eCommerce WebsiteNewsletter Marketing for your eCommerce Website
Newsletter Marketing for your eCommerce WebsiteM-Connect Media
 
An Introduction to Email Marketing Best Practices
An Introduction to Email Marketing Best PracticesAn Introduction to Email Marketing Best Practices
An Introduction to Email Marketing Best PracticesEllie Mirman
 
How to Communicate with Amazon Performance Teams So They Will Listen
How to Communicate with Amazon Performance Teams So They Will ListenHow to Communicate with Amazon Performance Teams So They Will Listen
How to Communicate with Amazon Performance Teams So They Will ListenSeller Labs
 
Affiliate email marketing mistakes to avoid
Affiliate email marketing mistakes to avoidAffiliate email marketing mistakes to avoid
Affiliate email marketing mistakes to avoidSherin Thomas
 
Advanced Email Marketing Presentation for Digital World Expo
Advanced Email Marketing Presentation for Digital World ExpoAdvanced Email Marketing Presentation for Digital World Expo
Advanced Email Marketing Presentation for Digital World ExpoAwayFind
 
20 Tested and Proven Copywriting Rules That Can Triple Your Sales Appointments
20 Tested and Proven Copywriting Rules That Can Triple Your Sales Appointments20 Tested and Proven Copywriting Rules That Can Triple Your Sales Appointments
20 Tested and Proven Copywriting Rules That Can Triple Your Sales AppointmentsHeather R Morgan
 
Email marketing tips to increase ecommerce product sales
Email marketing tips to increase ecommerce product salesEmail marketing tips to increase ecommerce product sales
Email marketing tips to increase ecommerce product salesJuvlon Email Marketing
 
Email Marketing Hacks: 5 Steps To Effective Email Personalization
Email Marketing Hacks: 5 Steps To Effective Email PersonalizationEmail Marketing Hacks: 5 Steps To Effective Email Personalization
Email Marketing Hacks: 5 Steps To Effective Email PersonalizationPerzonalization Team
 
Measuring email-campaigns beyond Opens and Clicks
Measuring email-campaigns beyond Opens and ClicksMeasuring email-campaigns beyond Opens and Clicks
Measuring email-campaigns beyond Opens and ClicksJuvlon Email Marketing
 
How to Use Engagement Marketing
How to Use Engagement MarketingHow to Use Engagement Marketing
How to Use Engagement MarketingBizSmart Select
 
6 best ideas to develop email marketing list
6 best ideas to develop email marketing list6 best ideas to develop email marketing list
6 best ideas to develop email marketing listSherin Thomas
 
6 methods to retain customers through email marketing
6 methods to retain customers through email marketing6 methods to retain customers through email marketing
6 methods to retain customers through email marketingSherin Thomas
 
Email Marketing for Nonprofits: the Good, the Bad, the WOW
Email Marketing for Nonprofits: the Good, the Bad, the WOWEmail Marketing for Nonprofits: the Good, the Bad, the WOW
Email Marketing for Nonprofits: the Good, the Bad, the WOWemfluence
 
7 Costly Mistakes On Amazon_BSR_Marketing
7 Costly Mistakes On Amazon_BSR_Marketing7 Costly Mistakes On Amazon_BSR_Marketing
7 Costly Mistakes On Amazon_BSR_MarketingDavid F Lewis
 
RingLead Webinar: The 7 Sins of Cold Email
RingLead Webinar: The 7 Sins of Cold EmailRingLead Webinar: The 7 Sins of Cold Email
RingLead Webinar: The 7 Sins of Cold EmailHeather R Morgan
 

La actualidad más candente (20)

5 tips to increase e-commerce sales with relevant content
5 tips to increase e-commerce sales with relevant content5 tips to increase e-commerce sales with relevant content
5 tips to increase e-commerce sales with relevant content
 
Are You Treating Your Emails As Shed or Mansions?
Are You Treating Your Emails As Shed or Mansions?Are You Treating Your Emails As Shed or Mansions?
Are You Treating Your Emails As Shed or Mansions?
 
Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)
Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)
Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)
 
Newsletter Marketing for your eCommerce Website
Newsletter Marketing for your eCommerce WebsiteNewsletter Marketing for your eCommerce Website
Newsletter Marketing for your eCommerce Website
 
An Introduction to Email Marketing Best Practices
An Introduction to Email Marketing Best PracticesAn Introduction to Email Marketing Best Practices
An Introduction to Email Marketing Best Practices
 
How to Communicate with Amazon Performance Teams So They Will Listen
How to Communicate with Amazon Performance Teams So They Will ListenHow to Communicate with Amazon Performance Teams So They Will Listen
How to Communicate with Amazon Performance Teams So They Will Listen
 
Affiliate email marketing mistakes to avoid
Affiliate email marketing mistakes to avoidAffiliate email marketing mistakes to avoid
Affiliate email marketing mistakes to avoid
 
Post purchase emails you must send
Post purchase emails you must sendPost purchase emails you must send
Post purchase emails you must send
 
Advanced Email Marketing Presentation for Digital World Expo
Advanced Email Marketing Presentation for Digital World ExpoAdvanced Email Marketing Presentation for Digital World Expo
Advanced Email Marketing Presentation for Digital World Expo
 
20 Tested and Proven Copywriting Rules That Can Triple Your Sales Appointments
20 Tested and Proven Copywriting Rules That Can Triple Your Sales Appointments20 Tested and Proven Copywriting Rules That Can Triple Your Sales Appointments
20 Tested and Proven Copywriting Rules That Can Triple Your Sales Appointments
 
Email marketing tips to increase ecommerce product sales
Email marketing tips to increase ecommerce product salesEmail marketing tips to increase ecommerce product sales
Email marketing tips to increase ecommerce product sales
 
Email Marketing Hacks: 5 Steps To Effective Email Personalization
Email Marketing Hacks: 5 Steps To Effective Email PersonalizationEmail Marketing Hacks: 5 Steps To Effective Email Personalization
Email Marketing Hacks: 5 Steps To Effective Email Personalization
 
Measuring email-campaigns beyond Opens and Clicks
Measuring email-campaigns beyond Opens and ClicksMeasuring email-campaigns beyond Opens and Clicks
Measuring email-campaigns beyond Opens and Clicks
 
How to Use Engagement Marketing
How to Use Engagement MarketingHow to Use Engagement Marketing
How to Use Engagement Marketing
 
6 best ideas to develop email marketing list
6 best ideas to develop email marketing list6 best ideas to develop email marketing list
6 best ideas to develop email marketing list
 
6 methods to retain customers through email marketing
6 methods to retain customers through email marketing6 methods to retain customers through email marketing
6 methods to retain customers through email marketing
 
Email Marketing for Nonprofits: the Good, the Bad, the WOW
Email Marketing for Nonprofits: the Good, the Bad, the WOWEmail Marketing for Nonprofits: the Good, the Bad, the WOW
Email Marketing for Nonprofits: the Good, the Bad, the WOW
 
7 Costly Mistakes On Amazon_BSR_Marketing
7 Costly Mistakes On Amazon_BSR_Marketing7 Costly Mistakes On Amazon_BSR_Marketing
7 Costly Mistakes On Amazon_BSR_Marketing
 
Decision making
Decision makingDecision making
Decision making
 
RingLead Webinar: The 7 Sins of Cold Email
RingLead Webinar: The 7 Sins of Cold EmailRingLead Webinar: The 7 Sins of Cold Email
RingLead Webinar: The 7 Sins of Cold Email
 

Similar a Memorial Day 2017 email teardown

Inspirational email marketing; Red C's Email Marketing WOW Book 3
Inspirational email marketing; Red C's Email Marketing WOW Book 3Inspirational email marketing; Red C's Email Marketing WOW Book 3
Inspirational email marketing; Red C's Email Marketing WOW Book 3Red C
 
How Five Secret Emails Can Help Your Business
How Five Secret Emails Can Help Your BusinessHow Five Secret Emails Can Help Your Business
How Five Secret Emails Can Help Your BusinessLawebstrat
 
The Power of the Inbox
The Power of the InboxThe Power of the Inbox
The Power of the InboxVanessa CEO
 
Back to School: Email Marketing Preschool
Back to School: Email Marketing PreschoolBack to School: Email Marketing Preschool
Back to School: Email Marketing PreschoolWired Marketing
 
Standout Subject Lines: Get Opened, Get Read, Get Results!
Standout Subject Lines: Get Opened, Get Read, Get Results!Standout Subject Lines: Get Opened, Get Read, Get Results!
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
 
Hello, it's me...the Adele Guide to Email Marketing
Hello, it's me...the Adele Guide to Email MarketingHello, it's me...the Adele Guide to Email Marketing
Hello, it's me...the Adele Guide to Email MarketingPinpointe On-Demand
 
Getting The Most Out Of Your Holiday Email Campaigns
Getting The Most Out Of Your Holiday Email CampaignsGetting The Most Out Of Your Holiday Email Campaigns
Getting The Most Out Of Your Holiday Email CampaignsTamara Gielen
 
Getting More People To Open Your Nonprofit eNewsletter
Getting More People To Open Your Nonprofit eNewsletterGetting More People To Open Your Nonprofit eNewsletter
Getting More People To Open Your Nonprofit eNewsletterBloomerang
 
Email Marketing Strategy
Email Marketing StrategyEmail Marketing Strategy
Email Marketing StrategyPaolaLeon54
 
Big email list but lacking sales
Big email list but lacking salesBig email list but lacking sales
Big email list but lacking salesRaymona Brown
 
How to write emails that sell! - Ben Keighley | Routes4Media.com
How to write emails that sell! - Ben Keighley | Routes4Media.comHow to write emails that sell! - Ben Keighley | Routes4Media.com
How to write emails that sell! - Ben Keighley | Routes4Media.comRoutes 4 Media
 
Email Marketing Best Practices
Email Marketing Best PracticesEmail Marketing Best Practices
Email Marketing Best PracticesMoving Targets
 
Power of the inbox Constant Contact
Power of the inbox Constant ContactPower of the inbox Constant Contact
Power of the inbox Constant ContactThomasWalsh91
 
Tri-State 2019 - Advanced Email Communication
Tri-State 2019 - Advanced Email CommunicationTri-State 2019 - Advanced Email Communication
Tri-State 2019 - Advanced Email CommunicationElissa Fontenot
 
10 Steps to a Successful Email Marketing Campaign
10 Steps to a Successful Email Marketing Campaign10 Steps to a Successful Email Marketing Campaign
10 Steps to a Successful Email Marketing CampaignLaura Comben
 

Similar a Memorial Day 2017 email teardown (20)

Inspirational email marketing; Red C's Email Marketing WOW Book 3
Inspirational email marketing; Red C's Email Marketing WOW Book 3Inspirational email marketing; Red C's Email Marketing WOW Book 3
Inspirational email marketing; Red C's Email Marketing WOW Book 3
 
How Five Secret Emails Can Help Your Business
How Five Secret Emails Can Help Your BusinessHow Five Secret Emails Can Help Your Business
How Five Secret Emails Can Help Your Business
 
The Power of the Inbox
The Power of the InboxThe Power of the Inbox
The Power of the Inbox
 
Email Marketing+
Email Marketing+Email Marketing+
Email Marketing+
 
Back to School: Email Marketing Preschool
Back to School: Email Marketing PreschoolBack to School: Email Marketing Preschool
Back to School: Email Marketing Preschool
 
Standout Subject Lines: Get Opened, Get Read, Get Results!
Standout Subject Lines: Get Opened, Get Read, Get Results!Standout Subject Lines: Get Opened, Get Read, Get Results!
Standout Subject Lines: Get Opened, Get Read, Get Results!
 
Hello, it's me...the Adele Guide to Email Marketing
Hello, it's me...the Adele Guide to Email MarketingHello, it's me...the Adele Guide to Email Marketing
Hello, it's me...the Adele Guide to Email Marketing
 
Getting The Most Out Of Your Holiday Email Campaigns
Getting The Most Out Of Your Holiday Email CampaignsGetting The Most Out Of Your Holiday Email Campaigns
Getting The Most Out Of Your Holiday Email Campaigns
 
Getting More People To Open Your Nonprofit eNewsletter
Getting More People To Open Your Nonprofit eNewsletterGetting More People To Open Your Nonprofit eNewsletter
Getting More People To Open Your Nonprofit eNewsletter
 
Email Marketing Strategy
Email Marketing StrategyEmail Marketing Strategy
Email Marketing Strategy
 
Get Results With Email Marketing
Get Results With Email MarketingGet Results With Email Marketing
Get Results With Email Marketing
 
Big email list but lacking sales
Big email list but lacking salesBig email list but lacking sales
Big email list but lacking sales
 
How to write emails that sell! - Ben Keighley | Routes4Media.com
How to write emails that sell! - Ben Keighley | Routes4Media.comHow to write emails that sell! - Ben Keighley | Routes4Media.com
How to write emails that sell! - Ben Keighley | Routes4Media.com
 
Email Marketing Best Practices
Email Marketing Best PracticesEmail Marketing Best Practices
Email Marketing Best Practices
 
Power Of Email Inbox
Power Of Email InboxPower Of Email Inbox
Power Of Email Inbox
 
Power of the inbox Constant Contact
Power of the inbox Constant ContactPower of the inbox Constant Contact
Power of the inbox Constant Contact
 
Tri-State 2019 - Advanced Email Communication
Tri-State 2019 - Advanced Email CommunicationTri-State 2019 - Advanced Email Communication
Tri-State 2019 - Advanced Email Communication
 
Power of The Inbox
Power of The Inbox Power of The Inbox
Power of The Inbox
 
We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox
 
10 Steps to a Successful Email Marketing Campaign
10 Steps to a Successful Email Marketing Campaign10 Steps to a Successful Email Marketing Campaign
10 Steps to a Successful Email Marketing Campaign
 

Más de Klaviyo

Holiday Bundle: How to Grow Faster with Klaviyo and Shopify
Holiday Bundle: How to Grow Faster with Klaviyo and ShopifyHoliday Bundle: How to Grow Faster with Klaviyo and Shopify
Holiday Bundle: How to Grow Faster with Klaviyo and ShopifyKlaviyo
 
How to Market to Different Generations of Holiday Shoppers
How to Market to Different Generations of Holiday ShoppersHow to Market to Different Generations of Holiday Shoppers
How to Market to Different Generations of Holiday ShoppersKlaviyo
 
Enough With The Anxiety: How to Survive Cyber Weekend 2020
Enough With The Anxiety: How to Survive Cyber Weekend 2020Enough With The Anxiety: How to Survive Cyber Weekend 2020
Enough With The Anxiety: How to Survive Cyber Weekend 2020Klaviyo
 
Cyber Weekend 2020: What to Expect & How to Prepare
Cyber Weekend 2020: What to Expect & How to PrepareCyber Weekend 2020: What to Expect & How to Prepare
Cyber Weekend 2020: What to Expect & How to PrepareKlaviyo
 
Nine by Nine: 81 Brands Changing Modern Ecommerce
Nine by Nine: 81 Brands Changing Modern EcommerceNine by Nine: 81 Brands Changing Modern Ecommerce
Nine by Nine: 81 Brands Changing Modern EcommerceKlaviyo
 
Igniting Summer Sales: Marketing Strategies for a Successful Season
Igniting Summer Sales: Marketing Strategies for a Successful SeasonIgniting Summer Sales: Marketing Strategies for a Successful Season
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
 
From Acquisition to Retention: Optimizing Your DTC Customer Journey
From Acquisition to Retention: Optimizing Your DTC Customer JourneyFrom Acquisition to Retention: Optimizing Your DTC Customer Journey
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
 
Ecommerce Insights Amid COVID-19
Ecommerce Insights Amid COVID-19 Ecommerce Insights Amid COVID-19
Ecommerce Insights Amid COVID-19 Klaviyo
 
6 Sophisticated Marketing Experiences Top Brands Swear By
6 Sophisticated Marketing Experiences Top Brands Swear By6 Sophisticated Marketing Experiences Top Brands Swear By
6 Sophisticated Marketing Experiences Top Brands Swear ByKlaviyo
 
Email strategy teardown - Society6
Email strategy teardown - Society6Email strategy teardown - Society6
Email strategy teardown - Society6Klaviyo
 

Más de Klaviyo (10)

Holiday Bundle: How to Grow Faster with Klaviyo and Shopify
Holiday Bundle: How to Grow Faster with Klaviyo and ShopifyHoliday Bundle: How to Grow Faster with Klaviyo and Shopify
Holiday Bundle: How to Grow Faster with Klaviyo and Shopify
 
How to Market to Different Generations of Holiday Shoppers
How to Market to Different Generations of Holiday ShoppersHow to Market to Different Generations of Holiday Shoppers
How to Market to Different Generations of Holiday Shoppers
 
Enough With The Anxiety: How to Survive Cyber Weekend 2020
Enough With The Anxiety: How to Survive Cyber Weekend 2020Enough With The Anxiety: How to Survive Cyber Weekend 2020
Enough With The Anxiety: How to Survive Cyber Weekend 2020
 
Cyber Weekend 2020: What to Expect & How to Prepare
Cyber Weekend 2020: What to Expect & How to PrepareCyber Weekend 2020: What to Expect & How to Prepare
Cyber Weekend 2020: What to Expect & How to Prepare
 
Nine by Nine: 81 Brands Changing Modern Ecommerce
Nine by Nine: 81 Brands Changing Modern EcommerceNine by Nine: 81 Brands Changing Modern Ecommerce
Nine by Nine: 81 Brands Changing Modern Ecommerce
 
Igniting Summer Sales: Marketing Strategies for a Successful Season
Igniting Summer Sales: Marketing Strategies for a Successful SeasonIgniting Summer Sales: Marketing Strategies for a Successful Season
Igniting Summer Sales: Marketing Strategies for a Successful Season
 
From Acquisition to Retention: Optimizing Your DTC Customer Journey
From Acquisition to Retention: Optimizing Your DTC Customer JourneyFrom Acquisition to Retention: Optimizing Your DTC Customer Journey
From Acquisition to Retention: Optimizing Your DTC Customer Journey
 
Ecommerce Insights Amid COVID-19
Ecommerce Insights Amid COVID-19 Ecommerce Insights Amid COVID-19
Ecommerce Insights Amid COVID-19
 
6 Sophisticated Marketing Experiences Top Brands Swear By
6 Sophisticated Marketing Experiences Top Brands Swear By6 Sophisticated Marketing Experiences Top Brands Swear By
6 Sophisticated Marketing Experiences Top Brands Swear By
 
Email strategy teardown - Society6
Email strategy teardown - Society6Email strategy teardown - Society6
Email strategy teardown - Society6
 

Último

Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 

Último (20)

Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 

Memorial Day 2017 email teardown

  • 2. According to a 2011 Experian study, transactions rates for Memorial Day campaigns are 35.5% higher than Black Friday emails and 16.1% higher than Cyber Monday emails.
  • 3. Memorial Day has become a huge shopping holiday. It seemed like a great opportunity to round up our favorite Memorial Day emails and tear em’ down!
  • 4. Email #1: Michaels Michaels is the mecca for DIY materials. They have everything from arts, crafts, framing, floral, wall decor, and more. You name it and they probably have it. ● Founded in 1973 ● 1000+ stores nationwide ● Has some kickass emails
  • 5. Diving in: Michaels Very clear CTA right at the top of the email. If you’ve been waiting for a Michael’s discount, then you know you’ve opened the right email Theme is on point. Make it red, white, & blue with Michaels. I like it. Subject line: Memorial Day Doorbusters Continue! Nice subject line. I definitely want to know what the doorbusters are. Try A/B testing using either the 20% discount or free gift.
  • 6. Diving in: Michaels The deals are really eye catching. DEALS DEALS DEALS!!! Segmenting based on past purchases will help tone back on the amount of deals
  • 7. Diving in: Michaels MORE DEALS!!!! Loving the free gift! I feel like it’s a reward for getting this far into the email There are way too many deals here. I feel overwhelmed which might make me just close the email
  • 8. Diving in: Michaels LIL JON!! Random but awesome Might want to turn this into it’s own email. Doesn’t have much to do with Memorial Day Great catatorgizion. Gives them an opportunity to segment based on what people are clicking on Overall, I think the email offered a lot. It started off strong with a great CTA and ended with a Lil Jon video. I would recommend cutting the email in half and only include the big deals. The email felt like a lot and I doubt anyone makes it to the bottom.
  • 9. Email #2: Birchbox ● Founded in 2010 by two Harvard MBA grads ● VC backed. To date have raised $71.9m Birchbox is an online monthly box subscription services that offers curated beauty products for men and women.
  • 10. Birchbox Love that emoji! Overall very clean looking email! Spelling mistake in the subject line... “Get 30% off brand new items in our Sale Category?" This is complicated CTA! Birchbox could provide some examples of products included in the sale!
  • 11. ● Company funds peteducation.com ● Founded in 1983, online in 1998 Email #3: Drs. Foster and Smith Drs. Foster and Smith is an online business that sells pet supplies. The company was started by three veterinarians.
  • 12. Drs. Foster and Smith Great use of humor! Cute! Photos are nice links to categories. Subject line is confusing... The email looks like it has a lot of buttons but none are really buttons. The blue on blue for the main CTA could be improved with a different color. So many fonts and colors being used. It feels pretty cluttered. They could segment by type of pet you have or what you have purchased before. Dynamic product recommendations would be good for pet supplies!

Notas del editor

  1. Birchbox