2. According to a 2011 Experian study,
transactions rates for Memorial Day campaigns
are 35.5% higher than Black Friday emails
and 16.1% higher than Cyber Monday emails.
3. Memorial Day has become a huge shopping holiday.
It seemed like a great opportunity to round up our favorite Memorial
Day emails and tear em’ down!
4. Email #1: Michaels
Michaels is the mecca for DIY materials. They have everything from
arts, crafts, framing, floral, wall decor, and more. You name it and they
probably have it.
● Founded in 1973
● 1000+ stores nationwide
● Has some kickass emails
5. Diving in: Michaels
Very clear CTA right at the top of
the email. If you’ve been waiting for
a Michael’s discount, then you
know you’ve opened the right
email
Theme is on point. Make it
red, white, & blue with
Michaels. I like it.
Subject line: Memorial Day Doorbusters Continue!
Nice subject line. I
definitely want to know
what the doorbusters are.
Try A/B testing using
either the 20% discount
or free gift.
6. Diving in: Michaels
The deals are really eye
catching.
DEALS DEALS DEALS!!!
Segmenting based on
past purchases will help
tone back on the amount
of deals
7. Diving in: Michaels MORE DEALS!!!!
Loving the free
gift! I feel like it’s
a reward for
getting this far
into the email
There are way too
many deals here.
I feel overwhelmed
which might make me
just close the email
8. Diving in: Michaels
LIL JON!! Random but
awesome
Might want to turn this
into it’s own email.
Doesn’t have much to do
with Memorial Day
Great catatorgizion. Gives them
an opportunity to segment based
on what people are clicking on
Overall, I think the email offered a
lot. It started off strong with a great
CTA and ended with a Lil Jon video.
I would recommend cutting the
email in half and only include the
big deals. The email felt like a lot
and I doubt anyone makes it to
the bottom.
9. Email #2: Birchbox
● Founded in 2010 by two Harvard MBA grads
● VC backed. To date have raised $71.9m
Birchbox is an online monthly box subscription services that offers
curated beauty products for men and women.
10. Birchbox Love that emoji!
Overall very clean looking email!
Spelling mistake in the subject line...
“Get 30% off brand new items in our
Sale Category?"
This is complicated CTA!
Birchbox could provide some
examples of products included in
the sale!
11. ● Company funds peteducation.com
● Founded in 1983, online in 1998
Email #3: Drs. Foster and Smith
Drs. Foster and Smith is an online business that sells pet supplies.
The company was started by three veterinarians.
12. Drs. Foster and Smith
Great use of humor!
Cute! Photos are nice links to categories.
Subject line is confusing...
The email looks like it has a lot of buttons
but none are really buttons.
The blue on blue for the main CTA could be
improved with a different color.
So many fonts and colors being used.
It feels pretty cluttered.
They could segment by type of pet you
have or what you have purchased before.
Dynamic product recommendations
would be good for pet supplies!