How to Promote and Market Your Student Publication
Using Wikis In Marketing And Media Relations
1. Using Wikis in Marketing and Media Relations Presented by Dr. Kay L. Colley Assistant Professor Texas Wesleyan University See this presentation at http://kaycolley.wik.is / February 28, 2009
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3. Frame of reference The Communication Model Sender Receiver Frame of reference Feedback Message Channel Noise Noise Noise Noise Noise Noise Feedback
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10. Some examples Motorola http://www.motoqwiki.com/index.php?title=Motorola_Q_Wiki Intel http://wikimania2006.wikimedia.org/wiki/Proceedings:JB1 T-Mobile http://wiki.sidekick.com/? t=anon IBM http://www.ibm.com/developerworks/wikis/dashboard.action
11. Other wiki examples Ford http://wherearethejoneses.wikidot.com/set:home BearingPoint http://mike2.openmethodology.org/wiki/MIKE2.0_Methodology Better Homes and Gardens wiki http://wiki.bhgscrapbooksetc.com/?t=anon Intuit http://www.taxalmanac.org/index.php/Main_Page
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16. Food for thought Old thinking and old tactics die hard http://blogs.forrester.com/groundswell/2009/02/three-quarters.html http://www.prweekus.com/What-is-new-media-and-why-does-it-matter/article/127724
17. Questions How to reach me with questions, comments and complaints: E-mail—kcolley@txwes.edu Twitter— www.twitter.com/kaycolley Blog— www.kaycolley.blogspot.com Wiki for this presentation: http://kaycolley.wik.is/