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KPCB INTERNET TRENDS 2016 | 2016 Internet Trends Report

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KPCB INTERNET TRENDS 2016 | PAGE
131
~5% of Amazon USA Customers Own an Echo vs. 2% Y/Y...
~4MM Units Sold Since Launch (11/14), per CIRP
Source: Consumer Intelligence Research Partners (CIRP)
Note: Amazon Echo limited launch occurred in 11/14 and wide-release occurred in 6/15.
Amazon Customer Awareness of Amazon
Echo, USA, Q1:15 – Q1:16
20%
30%
40%
47%
61%
0%
10%
20%
30%
40%
50%
60%
70%
Q1:15 Q2:15 Q3:15 Q4:15 Q1:16
%ofCustomerBase
Amazon Customer Ownership of Amazon
Devices, USA, Q1:16
51%
34%
22%
6% 5%
26%
0%
10%
20%
30%
40%
50%
60%
Prime Kindle
Fire
Kindle
Reader
Fire
TV
Echo None
%ofCustomerBase
~4MM Amazon Echo devices have been sold in USA as of 3/16, with ~1MM sold in Q1:16, per CIRP estimates

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