KP INTERNET TRENDS 2017 | PAGE 54
…Social Media =
Can Drive Accountability…
82% of Customers Stopped Doing Business with a Company
After Bad Experience vs. 76% in 2014, 8/16
Source: Image: Allbirds, Ovum Get It Right: Deliver the Omni-Channel Support Customers Want (8/16)
Note: Survey based on consumers ages 18-80 in Australia, Europe, New Zealand, and USA; n=400.