Presentation about Crowdfunding for the Federation for Asian Cultural Promotion at their conference in Solo, Indonesia. "Every production needs financing. Some (local) governments offer loans or subsidies to artists and entrepreneurs, some people receive investments or gifts from friends and family, but in the current financial crisis it can be difficult to raise enough funding to finance your production. Luckily a new way of funding is available: Crowdfunding. Crowdfunding is a collective effort to raise money (or resources) to realize a project that is started by other people or organizations. Instead of having one large funder, you have hunderds of funders who are also the ambassador of your project. Worldwide this is already used by millions of people and in 2011 $1,5 billion was raised through crowdfunding. In this presentation I will discuss the concept of crowdfunding. How did it start? What type of crowdfunding business models are there and how do you crowdfund successfully? Can you use it for all projects and organizations? How does this change the way of working? I will give an introduction into the world of crowdfunding. Using successful cases from the Art and Culture industry from the US, Europe and Asia, this presentation is interesting for everyone who want to know more about crowdfunding, whether you want to use crowdfunding for your own project or start a crowdfunding platform as an organization to help people in your network to raise funding."

1. Crowdfunding your Production

2. Ronald Kleverlaan
Crowdfunding Evangelist & Entrepreneur
founder Dutch Crowdfunding Roundtable &
co-founder European Crowdfunding Network
@kleverlaan
Consultancy and development of crowdfunding
platforms
www.webclusive.com

3. Consultancy and development of
crowdfunding platforms
Raised € 2.000.000 online donations
(60% art & creative projects)
40% of crowdfunding market in Netherlands
Network of crowdfunding consultants
Owner of NINOX
(First dedicated crowdfunding software)

4. Crowdfunding
History

12. Current state of
Crowdfunding

13. > 450 platforms

14. > 1 million campaigns

15. > 1,4 billion dollar in 2011
97% in Europe & US

16. 63% growth a year
Fastest growth - Reward based

17. Examples Crowdfunding Creative
Industry in Europe

22. Crowdfunding in Asia

26. How to run a successful
crowdfunding campaign?

27. 1) Clear goal
2) Urgency
3) Know your crowd
& engage them
4) Marketing plan
5) Right price /
rewards
6) Make it personal
7) Work hard

28. Clear Goal

29. Sense of Urgency

30. Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-

31. Focus on your target group

32. Involve fans in campaign

33. Communication plan

34. Reaching The Crowd
Friends,
Family
& Fans

35. Reaching The Crowd
Friends,
Family
jj
& Fans
Friends of Friends

36. Reaching The Crowd
Friends,
Family
jj
& Fans
Friends of Friends
Unknown
investors

37. Reaching The Crowd
50%
Friends,
Family
jj
& Fans
Friends of Friends
Unknown
investors

38. Reaching The Crowd
25%
50%
Friends,
Family
jj
& Fans
Friends of Friends
Unknown
investors

39. Reaching The Crowd
25%
25%
50%
Friends,
Family
jj
& Fans
Friends of Friends
Unknown
investors

40. Creative rewards

41. No easy money - A lot of work

42. Make it personal

43. Crowdfunding Succes
Create a compelling story & video
Clear and feasible goal
Keep on communicating
Involve your fans

44. Happy crowdfunding!
Ronald Kleverlaan
@kleverlaan
ronald@webclusive.com
www.slideshare.net/kleverlaan