Title Endeca OAUG SIG Webinar: Demystifying Oracle Endeca Information Discovery (OEID) - Complementing Your Oracle BI Solution Description When business intelligence software first came to market, it consisted of tables, spreadsheets and some charts. Since then, there has been an explosion of different tools for different applications but all under the “business intelligence” label. It can be confusing for many professionals to decipher what is the right tool for them to use, especially as companies such as Oracle offer many different solutions that can appear to overlap. These are slides from a webinar from the OAUG Endeca Special Interest Group (SIG) and representatives from Oracle that demonstrates how Oracle Endeca Information Discovery (OEID) and Oracle Business Intelligence (OBI) are complementary technologies. In this session, the presenter will walk through what should be taken into consideration when evaluating OEID and OBI and how leveraging both results in a comprehensive BI solution. The Oracle Application User Group (OAUG) Endeca Special Interest Group (SIG) was formed to allow users to share information, best practices and the use of Oracle Endeca modules, including Oracle Endeca Commerce, Oracle Endeca Information Discovery and Oracle E-Business Suite Extensions for Oracle Endeca. Through the SIG, users have access to education and training programs and may provide feedback to Oracle by recommending product enhancements and influencing future versions of the software. If you are interested in participating in the SIG, please join the membership at our web site at http://endecasig.oaug.org/ or at our LinkedIn group at http://www.linkedin.com/groups/Oracle-Applications-Endeca-SIG-5070991.

1. Endeca SIG Webinar:
Demystifying Oracle Endeca
Information Discovery (OEID) -
Complementing Your Oracle BI
Solution
February 12th, 2015

2. Details About Today’s Webinar
• Submit your questions in the Questions box on the bottom right of
your screen
• Your name and questions will not be accessible to other webinar
participants
• A copy of the presentation will be available after the webinar to
attendees
• These slides represent the work and opinions of the presenter and
OAUG makes no representations or warranties with respect to the
ideas or techniques contained in this document

3. Agenda
• Endeca SIG and Presenter Introductions
• Demystifying Oracle Endeca Information
Discovery (OEID) – Complementing
Your Oracle BI Solution
• Questions

4. Endeca SIG Focus
• The goal of the Endeca SIG is to provide information to help you enhance your knowledge about the
Endeca suite of products, such as Oracle Commerce, Oracle Endeca Information Discovery
(OEID), and Oracle E-Business Suite Extensions for Oracle Endeca
• Why should you join OAUG and participate in the Endeca SIG? Benefits include:
– Education and Training. Access regularly-scheduled webinars from Oracle’s product teams
and Endeca customers and partners
– Networking. Connect with your peers and other leaders in the Endeca customer and partner
community both through the SIG’s social media channels as well as through attending events
such as the Endeca SIG group meetings at OAUG Collaborate and Oracle OpenWorld
– Professional Development. Apply for a volunteer role and take advantage of the opportunity
to participate in areas such as communications, recruiting or facilitating a domain area that you
might not get to work on in your “day job!”

5. Introducing Your SIG Leadership
• Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects. She
maintains over 18 years of experience in the consulting, internet services, and software markets at
organizations She is a frequent presenter at industry events and writes for groups such as
Association for Financial Professionals (AFP), BeyeNetwork, ComputerWorld, Enterprise Systems,
Information Management, The National Association of College and University Business Officers
(NACUBO), NICSA, and The Data Warehousing Institute as well as local and national Oracle events
such as Oracle OpenWorld and the Northeast Regional Higher Education Users Group
(NERHEUG).
• Jeff Reid, Subcommittee Chair is the Channel Manager for RealDecoy, a professional services firm
specializing in Customer Experience and Data Discovery for Oracle Endeca customers worldwide.
He has over 9 years of experience with the Endeca in development, architect, and project
management roles, predating the acquisition by Oracle in 2011. Jeff frequently works with the Oracle
Partner Network to create and run enablement courses, travelling around the world to train partners
on the implementation and delivery of Oracle Endeca solutions, and end-users on how to utilize the
full potential of their solutions. He is often a presenter at industry and Oracle events, welcoming all
discussions surrounding Endeca. Jeff is certified in both Oracle Endeca Commerce and Oracle
Endeca Information Discovery.
Today’s presenters include:
Other leadership roles include:
• George Somogyi, Co-Chair
• Ramesh Kumar, Subcommittee Chair

6. Important SIG News
• Endeca SIG meeting at COLLABORATE 15
– Session ID: 10074
– Tues April 14th, 2:00 – 3:00 PM, Room Jasmine A
• Additional Webinars
– Combining OBI and Data Discovery for Powerful
Decision Making, February 19th, 3 PM EST

7. Introducing Today’s Presenter
Andre Wolosewicz
Sr. Sales Consultant – BI/Analytics
Previously a Program Manager for 8+ years at a major
Defense/Aerospace company and veteran of 2 software startup
attempts

8. Agenda
• Endeca SIG and Presenter Introductions
• Demystifying Oracle Endeca Information
Discovery (OEID) - Complementing
Your Oracle BI Solution
• Questions

9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Demystifying Oracle Endeca Information
Discovery (OEID) - Complimenting Your
Oracle BI Solution
Endeca OAUG SIG Webinar
Feb 12th, 2015
Oracle Confidential – Restricted

10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Business Intelligence and Data Discovery
Distinct but Complementary Capabilities
Run the
Business
Change the
Business
Data Discovery
Proven Answers to
Known Questions
Business Intelligence
Drives need for
Creates new KPIs for
Fast Answers to
New Questions
Privileged and Confidential

11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Discovery Is Critical to a Comprehensive BI Solution
Business Users Can Help IT Bridge the ‘Last Mile’
Proven Answers to Anticipated Questions
 Analytic Value: Enduring
 Audience: The Enterprise
 Project Type: Proactive / Known Requirements
Fast Answers to Unanticipated Questions
 Analytic Value: Immediate
 Audience: Specific to Individual / Group
 Project Type: Reactive / Shifting Requirements
ERP, CRM, HCM, EDW
Oracle Common Enterprise
Information Model
Production Reports and
Dashboards
Data Silos, Personal Files, External Content
Agile Data Mash Up
Self-Service Discovery Apps
Leverage Existing Assets
Share Powerful Infrastructure
LOB Driven
(top down)
IT Driven
(bottom up)

12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Endeca Information Discovery Platform
Oracle Endeca Information Discovery Powered by the Endeca Engine
OEID Studio
Create and share discovery
applications that anyone can use
Oracle Endeca Engine
Analyze new combinations of data with agile
enterprise IT infrastructure
OEID Integrator
Integrate and enrich structured and
unstructured data
Structured Data Unstructured Data
Oracle Endeca Studio
 Unmatched end user exploration
 Wide range of drag and drop visualizations
 Self-service data upload
Oracle Endeca Engine
 The first hybrid search-analytical engine
 Speed-of-thought performance at enterprise scale
 Simple for IT to manage
Oracle Endeca Integrator
 Full-featured commercial ETL
 Robust acquisition system for file/web crawls
 Integrated Text Enrichment and Sentiment Analysis

13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Endeca Information Discovery (EID)
Key Points
No Data Left Behind
 Enterprise configurable platform that provides global visibility to All data
 Structured & Unstructured data , unlimited use cases
 Text Enrichment and Sentiment Analysis
 Complete Integrated Stack built from the ground up for Information Discovery
 Plays a Key role in Big Data architecture and deployments
No User Left Behind - Consumer Ease-Of-Use – Concierge Design
 Powerful visualizations, Analytics with Patented Guided Navigation and Integrated Search
 22 Languages Supported
 Business User = Zero training
Rapid Deployment and Usability
 Measured in Hours/Days, Not Months
 Self Service deployment for your business users
Privileged and Confidential

14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Data Warehouse & Oracle BI Server
Vehicles, Claims, Customers, Dealers
Blend Diverse Content for Unique Perspectives
Endeca Server
“How do we
respond to
emerging quality
problems?”
“..customer heard a rattling
sound toward left front
driver side. Had issues with
steering column locking…”
Text in Enterprise Applications
Dealers Claim Notes,
Customer Verbatim
TEXT
Excel
Dialogues in Social Media
Love my new car but
can’t control steering
on sharp corners
#wipeout
Parts, Suppliers
Blogs, Consumer Reviews, Twitter,
Facebook, Forums, etc
Enterprise Data Personal Data

15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Demonstration

16. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
For Example: A Flexible Model Approach to Procurement Analysis
Purchasing History
(Data warehouse/
datamart)
PO Header Text/Notes, Ts & Cs,
Inspection Reports
(Unstructured Data)
Forecast
(Statistical
analysis)
Trade Journals, Supplier Web Sites
(External Data)
System B unique attributes
Present ONLY in System B
e.g. Shipping, Expedite Fees, etc
System A unique attributes
Present ONLY in System A
e.g. Location, Brand, Cust Group
Supports ‘jagged’ records for diverse structures
Global attributes
Common across all or many systems
e.g. Supplier, Time, Product, Manufacturing Process

17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
STRATEGI
ZE &
PLAN
Endeca Information Discovery and Insight – Use Cases
Sales
• Account Management
• Prospect Identification
• Competitive Insight
• Sales Forecast Insight
• Category Management and Store Operations
Supply Chain
• Global SC Visibility
• Warranty and Quality Analysis
• Product Design
• Supplier Analysis
• Sourcing & Commodity Spend
• Demand Forecast Analysis
Marketing and Innovation
• Voice of the Consumer
• Customer Relationship Management
• Social Media Analysis
• Promotion Analysis
• Brand Planning
• Customer Segmentation
• Competitive Insight
• Profitability Analysis
• Channel Analysis
Service and Support
• Knowledge Management
• Up-sell/Cross-sell
• Service Improvement
• Quality Analysis
Product Innovation & Foresight
Operations, HR & Finance
• Resource Management
• Spend Analysis
• Supplier Analysis & Negotiation
• Financial Planning
• Profitability Analysis
• Workforce Analytics
Corporate Management
• Executive Dashboards
• Sales and Channel Analysis

18. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Perform Collaborative Decision Making
Sophia emails the
link directly to
Gireesh who is on
a different team
Ryan makes an
interesting discovery
and publishes a
bookmark to his team
Ryan’s team view
his bookmark and
continue the
analysis where he
left off
Gireesh clicks on
the link from
Sophia and sees
Ryan’s discovery.
He continues
where Ryan left
off..
#1

19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Demonstration

20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted

21. www.oracle.com/goto/endeca

22. Agenda
• Endeca SIG and Presenter Introductions
• Demystifying Oracle Endeca Information
Discovery (OEID) - Complementing
Your Oracle BI Solution
• Questions

23. Questions?
Oracle Contact
Andre Wolosewicz
andre.wolosewicz@oracle.com
Endeca SIG Contacts
Kirby Lunger
kirby.lunger@performancearchitects.com
Jeff Reid
jeff@realdecoy.com
Keep in Touch!
Endeca SIG Resources
Oracle Applications Endeca SIG
LinkedIn Group
Endeca SIG web site