Presentation for Start-up Crush Test, Kyiv 28 May 2011

1. Executive Summary Email Marketing Platform Konstantin Mitrofanskiy, CEO km@firestalk.com +38 066 7106115

2. Contents Team Why Email Marketing? Solution: FireStalk Competition Business Model Target Market Project Status Business Development Strategy Product Roadmap www.firestalk.com

3. Team Konstantin Mitrofanskiy, CEOIT and Telecom industry professional and entrepreneur. Proven track record in both corporate and start-up environments as Founder and CEO, IntelliSoft; Development Center Director (Jabber Inc, AePONA), Luxoft; Project Leader, Wendia (European SW House); Michael Barabash, CTO.Net guru with great technology experience in software and web development industry. Practical experience in architecture and implementation of ESP software (Zoomio Easy Campaigner). PhD student - grid computing. MCTS: .Net Framework 2.0, Distributed Applications. Strong team CEO (sales, marketing, bizdev), CTO, 2 developers, 1 QA & Support www.firestalk.com

4. Why Email Marketing? US Interactive Marketing Forecast 2014 by Forrester: Interactive has been actively cannibalizing traditional media Email Marketing continues healthy growth: USD2+ billion in the US only by 2014, (CAGR 11%) Growth in marketing due to the social inbox. Inexpensive Accountable Attractive ROI www.firestalk.com

6. Manage Lists & Subscribers

7. Deliverability & Data Security

8. Reporting & Analytics

9. Automation &Campaign Flow

10. API for integration

11. Consulting and Supportwww.firestalk.com

13. Pay as you go

14. Freemium – basic features, subscriber & email quota

15. Services:

16. Design

17. Integration (with CRM software and etc)

18. Fully managed accounts (ESP develops and sends client’s campaigns)www.firestalk.com

20. On the global market is highly fragmented and there are dozens of competitors playing in different niches from pure newsletter services to robust marketing automation platformswww.firestalk.com

22. Seed funding from the founders

23. Clients expecting the product

24. Team: 5 people (CEO, CTO + 2 developers, QA & Support).

25. Current Burn Rate: $8,5K/month

26. Expected breakeven: 2012www.firestalk.com

28. Freemium with service add footer in each email. Those who are not ready to pay for the service will make it more popular and widespread

29. Focus on high-ARPU corporate clients

30. Lower Client Acquisition Costs

31. Polish the technical platform and business processes needed for rapid client base expansion

32. Become a leading email service provider (ESP) in RUnet and UAnetwww.firestalk.com

34. Agile Software Development (SCRUM)

35. Core planned features:

36. Social sharing & Social Stats

37. A/B spit testing

38. Inbox inspector, checking look & feel in most popular inboxes

39. Google Analytics integration

40. Sophisticated targeting and segmentation

41. Spam rating against spam filters

42. Geolocation

43. Teamwork

44. Lead Nurturing&Scoringwww.firestalk.com

46. Sale and Account Manager

47. Front-End Developer (HTML, Ajax, CSS, JavaScript)We are looking for investors who can help us get global. www.firestalk.com

48. Thank you invest@firestalk.com +380 66 710 61 15